{"id":6898,"date":"2016-10-26T08:00:52","date_gmt":"2016-10-26T12:00:52","guid":{"rendered":"http:\/\/www.risingtidesociety.com\/?p=6898"},"modified":"2022-02-02T17:52:55","modified_gmt":"2022-02-02T17:52:55","slug":"how-to-make-a-good-instagram-bio-small-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business","title":{"rendered":"5 Tips for an Awesome Instagram Bio"},"content":{"rendered":"
\n
\n
\n
\n

What do you think your Instagram bio says about you, your brand, and your business? \u00a0Does it do the job of telling your audience who you are and what you do in less than 150 characters? Don’t make the mistake of ignoring your Instagram bio and missing out on your chance to introduce yourself to followers, and lurkers alike! You have a chance to set yourself apart from others by writing a bio that speaks to your ideal client<\/a> in a voice that is authentic to your business or brand. Don\u2019t skip it.<\/p>\n

Here’s the deal: when potential clients check out your Instagram feed, they’re deciding whether or not to follow you (and maybe, one day, hire you) based on two things:<\/p>\n

    \n
  1. \n

    Your top 9 images<\/em> – potential followers want to understand what types of photos you post and what story you\u2019re telling through your photos.<\/p>\n<\/li>\n

  2. \n

    Your bio<\/em> – potential followers want to know who you are, what you do, and where you live.<\/p>\n<\/li>\n<\/ol>\n

     <\/p>\n

    Here are five easy things you can fix RIGHT NOW to turn a boring bio into something a little more awesome.<\/p>\n

    \"You<\/p>\n

    Have an easy to understand profile picture<\/strong>
    \nUse a picture of your cute face, a clear photo of the product(s) you sell, or an easy to understand snapshot of your brick and mortar’s storefront. Remember, your profile picture is tiny. You want fans to know who you are and to understand who the photos that show up in their feed are coming from. And don\u2019t get in the habit of changing your picture too often – nothing confuses your audience more!<\/p>\n

    Introduce yourself and what you do<\/strong>
    \nUse your real name so people have a connection to you and your business. Then, tell followers who you are and what you do in 10-15 words. Let followers know what service(s) you offer or product(s) you sell in a few easy to understand terms – skip the industry speak here. While your photos should speak for your brand and identity, those few words in your bio help provide a quick glimpse into the story behind the photos you post and the work you do.<\/p>\n

    Share your hours and how to get your services<\/strong>
    \nIf you\u2019re a brick and mortar space, you HAVE to post your hours of operation in your Instagram bio – you want to make finding out when to visit you as easy as possible. If you provide some type of service, share an email address or phone number so potential customers can reach you to inquire about what you do.<\/p>\n

    Tell us where you are<\/strong>
    \nIf you have a physical location, post your address. If you\u2019re a mobile business, post your city and state or the region you serve. Again, make it easy for customers to find you and do business with you!<\/p>\n

    Include a link<\/strong>
    \nThe last part of your bio – the part that you really shouldn\u2019t miss out on – is your website URL. Make sure your website is included in your bio; Instagram even gives you a field to add it in. If you don\u2019t have a website, point the web link to a Facebook page. Give followers a way to find you outside of Instagram and connect with what you\u2019re offering. You can also use the URL space to link to a recent blog post, the latest reviews for your business, or a new product you\u2019re offering.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
    \n
    \n

    Make these changes and your audience will have a much easier time understanding who you are and connecting with you when it\u2019s time for them to buy the goods or services you offer.<\/p>\n<\/div>\n

    Want more tips like this? Get our ultimate guide on how to use Instagram for business<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    What do you think your Instagram bio says about you, your brand, and your business? \u00a0Does it do the job of telling your audience who you are and what you do in less than 150 characters? Don’t make the mistake of ignoring your Instagram bio and missing out on your chance to introduce yourself to […]<\/p>\n","protected":false},"author":132,"featured_media":6899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[67,69],"class_list":["post-6898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-instagram","tag-social-media"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg",1280,853,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12-300x200.jpg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12-768x512.jpg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg",1280,853,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg",1280,853,false]},"post_excerpt_stackable_v2":"

    What do you think your Instagram bio says about you, your brand, and your business? \u00a0Does it do the job of telling your audience who you are and what you do in less than 150 characters? Don’t make the mistake of ignoring your Instagram bio and missing out on your chance to introduce yourself to followers, and lurkers alike! You have a chance to set yourself apart from others by writing a bio that speaks to your ideal client in a voice that is authentic to your business or brand. Don\u2019t skip it. Here’s the deal: when potential clients check…<\/p>\n","category_list_v2":"Marketing & branding<\/a>","author_info_v2":{"name":"Tyler McCall","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/tylermccall"},"comments_num_v2":"9 comments","yoast_head":"\n5 Tips for How to Make a Good Instagram Bio | HoneyBook<\/title>\n<meta name=\"description\" content=\"What do you think your Instagram bio says about you, your brand, and your business? \u00a0Follow our 5 tips to create an engaging Instagram bio!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for How to Make a Good Instagram Bio | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"What do you think your Instagram bio says about you, your brand, and your business? \u00a0Follow our 5 tips to create an engaging Instagram bio!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-26T12:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T17:52:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tyler McCall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyler McCall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business\",\"name\":\"5 Tips for How to Make a Good Instagram Bio | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg\",\"datePublished\":\"2016-10-26T12:00:52+00:00\",\"dateModified\":\"2022-02-02T17:52:55+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/7d5a492f071e4f2d2d6e16270d81791a\"},\"description\":\"What do you think your Instagram bio says about you, your brand, and your business? \u00a0Follow our 5 tips to create an engaging Instagram bio!\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#primaryimage\",\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg\",\"contentUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Here are our five tips to create a captivating Instagram Bio.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbb.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing & branding\",\"item\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Tips for an Awesome Instagram Bio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/7d5a492f071e4f2d2d6e16270d81791a\",\"name\":\"Tyler McCall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/33da9aab80229a217f0c355ece84471d89c9b3ef8b7acb1fc8e56fab8bc1035a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/33da9aab80229a217f0c355ece84471d89c9b3ef8b7acb1fc8e56fab8bc1035a?s=96&d=mm&r=g\",\"caption\":\"Tyler McCall\"},\"description\":\"Tyler J. McCall is an Instagram marketing expert for entrepreneurs, helping creative small business owners use social media to launch or grow their businesses. Tyler teaches his clients how to use Instagram to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing, management, and community organizing. He lives in Asheville, North Carolina with his partner Eric and dog Douglass. When he\u2019s not coaching or consulting, Tyler enjoys Target runs and road trips.\",\"sameAs\":[\"https:\/\/www.tylerjmccall.com\/\",\"www.instagram.com\/tylerjmccall\"],\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/tylermccall\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tips for How to Make a Good Instagram Bio | HoneyBook","description":"What do you think your Instagram bio says about you, your brand, and your business? \u00a0Follow our 5 tips to create an engaging Instagram bio!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business","og_locale":"en_US","og_type":"article","og_title":"5 Tips for How to Make a Good Instagram Bio | HoneyBook","og_description":"What do you think your Instagram bio says about you, your brand, and your business? \u00a0Follow our 5 tips to create an engaging Instagram bio!","og_url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_published_time":"2016-10-26T12:00:52+00:00","article_modified_time":"2022-02-02T17:52:55+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg","type":"image\/jpeg"}],"author":"Tyler McCall","twitter_card":"summary_large_image","twitter_creator":"@honeybook","twitter_site":"@honeybook","twitter_misc":{"Written by":"Tyler McCall","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business","name":"5 Tips for How to Make a Good Instagram Bio | HoneyBook","isPartOf":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#primaryimage"},"thumbnailUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg","datePublished":"2016-10-26T12:00:52+00:00","dateModified":"2022-02-02T17:52:55+00:00","author":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/7d5a492f071e4f2d2d6e16270d81791a"},"description":"What do you think your Instagram bio says about you, your brand, and your business? \u00a0Follow our 5 tips to create an engaging Instagram bio!","breadcrumb":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#primaryimage","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg","contentUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/10\/augusta12.jpg","width":1280,"height":853,"caption":"Here are our five tips to create a captivating Instagram Bio."},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-make-a-good-instagram-bio-small-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbb.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing & branding","item":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding"},{"@type":"ListItem","position":3,"name":"5 Tips for an Awesome Instagram Bio"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/7d5a492f071e4f2d2d6e16270d81791a","name":"Tyler McCall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/33da9aab80229a217f0c355ece84471d89c9b3ef8b7acb1fc8e56fab8bc1035a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/33da9aab80229a217f0c355ece84471d89c9b3ef8b7acb1fc8e56fab8bc1035a?s=96&d=mm&r=g","caption":"Tyler McCall"},"description":"Tyler J. McCall is an Instagram marketing expert for entrepreneurs, helping creative small business owners use social media to launch or grow their businesses. Tyler teaches his clients how to use Instagram to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing, management, and community organizing. He lives in Asheville, North Carolina with his partner Eric and dog Douglass. When he\u2019s not coaching or consulting, Tyler enjoys Target runs and road trips.","sameAs":["https:\/\/www.tylerjmccall.com\/","www.instagram.com\/tylerjmccall"],"url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/tylermccall"}]}},"_links":{"self":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/6898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=6898"}],"version-history":[{"count":0,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/6898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/6899"}],"wp:attachment":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=6898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=6898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=6898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}