{"id":77343,"date":"2022-08-04T09:28:19","date_gmt":"2022-08-04T16:28:19","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=77343"},"modified":"2023-02-08T14:26:14","modified_gmt":"2023-02-08T22:26:14","slug":"how-to-secure-speaking-opportunities","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-secure-speaking-opportunities","title":{"rendered":"How to secure speaking opportunities to grow your income"},"content":{"rendered":"\n
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Digital products are a great way to diversify your income, and yet many independent business owners feel uncertain about how to use social media to sell their products. We all know by now the impact that being visible on social media can have on your business, but maintaining a consistent presence everywhere does have the potential to become unbearable and exhausting (especially with constant algorithm and platform changes).  <\/span><\/p>\n\n\n\n

After two painful burnouts, I learned an invaluable lesson: It <\/span>is<\/span><\/i> possible to sell more and do less on social media and the first thing you need to do is understand what \u201cseason\u201d your business is in. <\/span><\/p>\n\n\n\n

Not sure what I mean? I\u2019ve got you covered \u2013 let\u2019s dive in. <\/span><\/p>\n\n\n\n

Choose a social media platform<\/b><\/h2>\n\n\n\n

As a business owner, it\u2019s important to know why you\u2019re investing time and resources into something. So, let\u2019s start with platforms you can use to sell digital products on autopilot. <\/span><\/p>\n\n\n\n

Instagram <\/b><\/h3>\n\n\n\n

With nearly one billion monthly active users, Instagram is one of the most popular social networks worldwide. That means that no matter what your business is, your target audience is very (very) likely be hanging out on Instagram. <\/span><\/p>\n\n\n\n

Some other things to note about Instagram: <\/span><\/p>\n\n\n\n

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  1. Organic reach is down (competition is up!)<\/span><\/li>\n\n\n\n
  2. Paid ads are complicated<\/span><\/li>\n\n\n\n
  3. It\u2019s harder to grow followers today, but easier than ever to drive sales (more on that later)<\/span><\/li>\n<\/ol>\n\n\n\n

    TikTok <\/b><\/h3>\n\n\n\n

    Like Instagram, TikTok boasts one billion active users. But unlike Instagram, TikTok snagged the title of the most downloaded app in the world.  While business owners (myself included) originally thought the platform was just for teens who wanted to learn dance trends, it\u2019s now crystal clear that TikTok is joining the ranks with other powerhouse social media brands and lots of independent businesses and potential customers alike are on this platform now. <\/span><\/p>\n\n\n\n

    According to <\/span>Retail Touchpoints<\/span><\/a>, 72% of users report making purchase decisions based on something they saw on Instagram. And Marketing Dive tells us that <\/span>one-third of users<\/span><\/a> have made a purchase right from an ad (cold traffic). <\/span><\/p>\n\n\n\n

    While AdWeek reports that nearly <\/span>half of TikTokers<\/span><\/a> are buying stuff from brands they see on the platform. The survey shows that 15% of all adults and 36% of Gen Z have made purchases based on TikTok.\u00a0<\/span><\/p>\n\n\n\n