{"id":79063,"date":"2022-10-26T08:00:00","date_gmt":"2022-10-26T15:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=79063"},"modified":"2023-02-08T14:31:27","modified_gmt":"2023-02-08T22:31:27","slug":"streamlining-media-presence","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/streamlining-media-presence","title":{"rendered":"No media presence, no problem: build your PR presence today"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Streamline your publicity efforts using automation, goal setting and time blocking to your advantage.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-1024x793.jpg\" alt=\"Public speaker addresses room of business associates.\" class=\"wp-image-79082\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The number one factor determining your publicity success? Bandwidth.<\/figcaption><\/figure>\n\n\n\n<p>As an independent business owner, you understand the value of media presence and know investing time in your publicity efforts will only help you generate additional leads. The problem? Knowing you need to prioritize public relations is one thing, but making sure it gets done is an entirely different ballgame.&nbsp;<\/p>\n\n\n\n<p>We get it! Your schedule is packed to the brim, your clients need you and in the middle of all the chaos, you\u2019re still supposed to find time to rest and avoid burnout. So, where does good publicity fit into your lifestyle? How do you cultivate a strong media presence with so little time? Follow these steps to start streamlining your publicity efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Embracing the art of PR<\/h2>\n\n\n\n<p>Many business owners simply take it day by day. If you\u2019ve ever told yourself, <em>\u201cthings will slow down next week\u2026\u201d<\/em> only to find yourself drowning in late-night working sessions, capacity may not be the real issue. Instead, you might need to focus on managing your time better and streamlining your processes.<\/p>\n\n\n\n<p>If podcast pitches, guest blog submissions and <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/5-ways-to-book-more-clients-with-public-speaking\">public speaking applications<\/a> keep getting knocked to the bottom of your to-do list, it\u2019s time to consider streamlining your publicity efforts. By doing so, you\u2019ll be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Further share your story in an authentic way<\/li>\n\n\n\n<li>Build credibility and become a thought leader in your industry<\/li>\n\n\n\n<li>Generate new leads on autopilot<\/li>\n\n\n\n<li>Rest easy knowing your PR efforts are helping your business grow<\/li>\n<\/ul>\n\n\n\n<p>Revamping your publicity strategy will allow you to step back and better attend to your clients, knowing you\u2019re getting the media attention you need to thrive. So, how do you begin streamlining your publicity efforts? Here\u2019s a full breakdown of how to get your publicity in check without sacrificing your time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to streamline your publicity efforts<\/h2>\n\n\n\n<p>Streamlining your publicity comes down to a few key efforts. Here are eight ways you can manage your publicity efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set realistic goals<\/h3>\n\n\n\n<p>One of the best ways to ensure your publicity efforts don\u2019t go haywire is to set manageable goals. Before determining which opportunities are worth pursuing, you must sit down with your team and consider your business goals. Ask yourself: what will serve you best when you\u2019re at your busiest? Which months will you have more time to dedicate to PR?<\/p>\n\n\n\n<p>Be decisive and eliminate anything that won\u2019t improve your bottom line. For example, just because your business BFF spoke on a specific podcast doesn\u2019t mean you need to\u2013especially if its listeners aren\u2019t looking for someone like you. This also doesn\u2019t mean saying no to every opportunity. It simply means looking ahead to the next few months to understand what you have time for and what will help you grow.<\/p>\n\n\n\n<p>As you set your goals, be mindful of your bandwidth. Suppose you have your anniversary, your mother-in-law&#8217;s birthday and a family wedding in the same month. In this case, it\u2019s probably not the best time to speak on a joint webinar with another industry professional. Set your publicity goals with your calendar in mind, so you can spend time finding the right opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Remember what&#8217;s worked in the past<\/h3>\n\n\n\n<p>Putting all your eggs in one basket is never wise when it comes to marketing and publicity. Thinking you\u2019ll go viral on social media and diving headfirst into TikTok might sound exciting, but if you don\u2019t get any high-quality leads, it would end up as a waste of your already-precious time.&nbsp;<\/p>\n\n\n\n<p>To streamline your publicity efforts, you\u2019ll need to determine how your leads are discovering your business. From there, you\u2019ll know where to invest your time, money and energy. Did a Facebook ad convert like crazy? Or did speaking at a local business get-together bring in a handful of exciting sales calls?<\/p>\n\n\n\n<p>Try digging into your current client roster to make a list of how each person found you. If you\u2019re a HoneyBook member, you can track your lead sources in your reports. You can also consider your website analytics to understand how your audience ends up on each page. Adding a simple \u201cHow did you hear about us?\u201d to your contact form can also help you clarify where leads are discovering the value you have to offer. Once you know what\u2019s working, you\u2019ll have a better understanding of where to focus your energy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Outsource when possible<\/h3>\n\n\n\n<p>There\u2019s a good chance you\u2019re already outsourcing some elements of your business\u2014whether it\u2019s bookkeeping, website design, or sales. Why not add publicity to the list? Just because you\u2019re leading the business doesn\u2019t mean you have to touch every detail of media outreach.<\/p>\n\n\n\n<p>Delegation is essential for scaling any independent business. You cannot grow without delegating, nor can you take time off (a must-do for <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-work-your-business-pr-in-busy-season\">busy entrepreneurs<\/a>!) While a full-time employee may not be necessary, you may find that hiring a contractor for ten or so hours can work wonders for your physical and mental well-being.&nbsp;<\/p>\n\n\n\n<p>Plenty of freelancers have years of experience when it comes to publicity, so take a look at sites like Fiverr, ProBlogger and TaskRabbit. Let this be your permission to stop doing everything and instead ask for help!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Create copy-and-paste templates<\/h3>\n\n\n\n<p>Templates are a must-have when it comes to streamlining your publicity efforts. For example, if you\u2019re pitching to a podcast, you can expect the host to request:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All links associated with your brand (including your website and social media pages);<\/li>\n\n\n\n<li>Your logo with size requirements;<\/li>\n\n\n\n<li>Your headshot and image requirements; and<\/li>\n\n\n\n<li>Your bio, preferably one to two paragraphs make for an easy read.<\/li>\n<\/ul>\n\n\n\n<p>Once you know what they\u2019re asking for, create a template you can use. This way, instead of dedicating hours to podcast pitching, you have the resources you need ready to go and can react quickly to any exciting inbounds.&nbsp;<\/p>\n\n\n\n<p>Creating templates for emails, social media posts and speeches can make your publicity efforts less of a burden. Start a folder on your shared drive so team members can also access this information. Then, whenever they need a bio, fun fact, or headshot, they\u2019ll know where to go!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Embrace time blocking<\/h3>\n\n\n\n<p>It\u2019s one thing to add publicity to your weekly to-dos, but it\u2019s entirely different when you block out dedicated time on your business calendar. Taking time each week or month to focus on publicity allows you to leverage the power of time blocking, a highly effective and popular <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/time-management\" target=\"_blank\" rel=\"noopener\" title=\"time management\" data-wpil-keyword-link=\"linked\">time management<\/a> technique.<\/p>\n\n\n\n<p>When you block time on your calendar, you\u2019re telling team members and clients you\u2019re busy, allowing you to focus on your current publicity strategies. This may mean taking one hour every other Thursday afternoon to brainstorm ideas on how to generate attention for your brand. Whether looking into events to attend or revamping your editorial calendar, let this time be something routine so you\u2019re less likely to put it off.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-b5419a4 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-b5419a4-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-b5419a4-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-b5419a4.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b5419a4-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b5419a4-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-39f748c ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-39f748c > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-39f748c-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e339ae1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e339ae1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/1_lightbulb-icon_182946fb75.png\" alt=\"\" class=\"wp-image-18294\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-ce38728 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ce38728-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p><span style=\"color: #000000;\"><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Use interactive <a href=\"https:\/\/smartfiles.honeybook.com\/streamline\">smart files<\/a> that let you streamline multiple touchpoints into one, engaging document. You can still emphasize scheduling a consultation as your primary CTA, but HoneyBooks smart files let you include your meeting scheduler along with a quick section about your business or a video introducing yourself (it\u2019s up to you what to include!)<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Take a look at how you spend your time<\/h3>\n\n\n\n<p>Streamlining your publicity efforts means cultivating time in your schedule to focus on PR\u2013and you\u2019d be surprised at just how many minuscule tasks and distractions are getting in your way. Between scrolling through TikTok and triple-checking your inbox, non-essential activities may make you feel like you don\u2019t have time to generate new publicity. To streamline your schedule, first look at what\u2019s getting in the way of your time.&nbsp;<\/p>\n\n\n\n<p>We recommend using a time-tracker like Clockify, Toggl, or Harvest to analyze the time you spend during your work week. Every time you start or switch tasks, track how you use that time. Is an hour of work truly dedicated to the project at hand? Or is there a Reddit scroll here and an Instagram story there to pull away your attention?<\/p>\n\n\n\n<p>After a week, your time log will reveal how much time you spend on any given task. You might find you dedicate too much time to things that <em>feel<\/em> productive but are not profitable activities. Going forward, you can be more mindful of how you arrange your schedule.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Utilize tech solutions<\/h3>\n\n\n\n<p>There are a handful of tools to help you simplify your publicity efforts. A few of our favorites include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.boomeranggmail.com\/\">Boomerang for Gmail<\/a>:<\/strong> Schedule your emails to send at the right time, then have them pop back into your inbox as a reminder to follow up. Perfect for managing relationships and not letting tasks slip under the rug!<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.helpareporter.com\/\">HARO (Help a Reporter Out)<\/a>:<\/strong> All entrepreneurs looking to boost publicity should sign up for HARO. Members get three digests of press queries delivered to their inbox daily, ready for their submissions.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.talkwalker.com\/alerts\">Talkwalker Alerts<\/a>:<\/strong> No more scouring the internet for your latest press features\u2014let Talkwalker send them right to you. Set up alerts for your name, business name and other keywords you want to monitor. It\u2019s free and more robust than Google Alerts, so if you want to keep things simple, be sure to create an account.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Consider what you already have<\/h3>\n\n\n\n<p>Before going out to hunt down the newest productivity tool, review the software you\u2019re already paying before and ensure you\u2019re using it to its fullest potential.&nbsp; For example, platforms such as <a href=\"https:\/\/www.airtable.com\/lp\/campaign\/brand?&amp;utm_source=google&amp;utm_medium=paidsearch&amp;utm_extra5=kwd-325289323194&amp;utm_extra2=936407691&amp;utm_extra10=47735600558&amp;creative=464489871110&amp;utm_extra8=c&amp;cx=us&amp;utm_campaign=demand_br_brand_creator&amp;utm_content=text&amp;utm_term=airtable&amp;ds_e_utm_extra8=c&amp;gclid=Cj0KCQjwteOaBhDuARIsADBqRehpUF61wp4DcHWYd75VMZZTileO4BjINhgZgDMzaqVn2CXnw2yCSuEaAiTYEALw_wcB&amp;gclsrc=aw.ds\">Airtable<\/a> and <a href=\"https:\/\/clickup.com\">ClickUp<\/a> have dozens of automation to make your publicity processes run like clockwork. You simply need to find them.&nbsp;<\/p>\n\n\n\n<p>Book a time on your calendar to sit down and analyze your current systems. How can you maximize each asset? YouTube is full of excellent tutorials that will help you take advantage of what your current systems have to offer.&nbsp;<\/p>\n\n\n\n<p>With the help of technology and <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/time-management-strategies\" target=\"_blank\" rel=\"noopener\" title=\"time management strategies\" data-wpil-keyword-link=\"linked\">time management strategies<\/a>, you can keep up with your publicity strategy without letting it take over your business (or your schedule). And with the market growing by the second, it\u2019s well worth it to put your brand out there and win your audience\u2019s attention!<\/p>\n\n\n\n<div class=\"banner banner--dark banner--sparkles\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Connect your sales and booking processes<\/h2>\n<p class=\"banner__body\">Use HoneyBook to create custom booking files that seamlessly connect to your <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-process\" target=\"_blank\" rel=\"noopener\" title=\"sales process\" data-wpil-keyword-link=\"linked\">sales process<\/a>. Let your new clients book with you quickly and pay even faster.<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/\">Start free trial<\/a><\/div>\n<\/div>\n\n\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Streamline your publicity efforts using automation, goal setting and time blocking to your advantage. As an independent business owner, you understand the value of media presence and know investing time in your publicity efforts will only help you generate additional leads. The problem? Knowing you need to prioritize public relations is one thing, but making [&hellip;]<\/p>\n","protected":false},"author":411,"featured_media":79082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,27],"tags":[84,484],"class_list":["post-79063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","category-marketing-branding","tag-branding","tag-publicity"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/10\/PublicSpeaker.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Streamline your publicity efforts using automation, goal setting and time blocking to your advantage. The number one factor determining your publicity success? Bandwidth. As an independent business owner, you understand the value of media presence and know investing time in your publicity efforts will only help you generate additional leads. The problem? Knowing you need to prioritize public relations is one thing, but making sure it gets done is an entirely different ballgame.&nbsp; We get it! Your schedule is packed to the brim, your clients need you and in the middle of all the chaos, you\u2019re still supposed to find&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>, <a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Meghan Ely","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/meghan-ely"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Presence and PR | Streamline Your Process | HoneyBook<\/title>\n<meta name=\"description\" content=\"Leverage a streamlined media presence to become a credible, sought-after thought leader in your industry. Embrace publicity with these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/streamlining-media-presence\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Presence and PR | Streamline Your Process | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Leverage a streamlined media presence to become a credible, sought-after thought leader in your industry. 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