{"id":7939,"date":"2017-01-23T08:00:11","date_gmt":"2017-01-23T13:00:11","guid":{"rendered":"http:\/\/www.risingtidesociety.com\/?p=7939"},"modified":"2022-12-29T05:37:27","modified_gmt":"2022-12-29T13:37:27","slug":"creating-a-wardrobe-that-reflects-your-brand","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/creating-a-wardrobe-that-reflects-your-brand","title":{"rendered":"Creating a Wardrobe That Reflects Your Brand"},"content":{"rendered":"
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As creative professional, everything you do has one goal in mind — attracting the \u201cideal client\u201d. Every email, social media post and head shot is carefully crafted to reflect and maintain the brand you have so carefully constructed.<\/p>\n

Whether you\u2019re the boss of a solo mission or a fortune 500 company, you are your brand.<\/p>\n

As the walking, talking poster child for your brand, your wardrobe is more important than you may think. The way you dress can hugely impact your ability to attract your ideal client<\/a>. If you market yourself as a totally rad, cutting edge photographer and show up to a client meeting<\/a> in an outdated, stuffy pantsuit, your clients will be very confused.<\/p>\n

Your wardrobe needs to reflect your brand. Your business depends on it.<\/p>\n

All that said, you are really busy. You\u2019re building a business, maintaining your personal life and wondering where on earth you\u2019ll find time to \u201ccraft a cohesive and consistent wardrobe that reflects your brand\u201d. Here\u2019s five easy steps to clear the clutter and fill your wardrobe with functional pieces that will work as hard as you do.<\/p>\n

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Step One:\u00a0Out With The Old
\n<\/strong>Starting with a clean slate is imperative to building a functional wardrobe. Go through each piece in your closet and ask yourself, \u201cDo I love this? Does it fit? Do I wear it often?\u201d If the answer is no, it\u2019s wasting your precious time and energy and you need to toss it.<\/p>\n

I know, I know, it’s hard to part with some of these clothes and you’re worried you’ll have nothing left to wear. But trust me here, less is more! Clearing the<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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clutter allows you take inventory on what you really have and prevents you from wasting time trying on clothes you know you won\u2019t wear!<\/p>\n

If you\u2019re not ready to part ways just yet, start an “emotional closet” where you can temporarily store these items. If a month goes by and you don’t break into the emotional closet for a trip down memory lane, toss it!<\/p>\n

As you\u2019re getting rid of things, ask yourself why. Was that top to dressy for your lifestyle? Did the black jeans fade after two washes? Did that cashmere sweater require too much care (aka, dry cleaning)? This will help you understand what you like and dislike and prevent you from making the same shopping mistakes in the future.<\/p>\n

Step Two: Identify Your Style
\n<\/strong>You didn\u2019t leave your corporate job and start a business to box up your personal style and only let it out on the weekends. Are you quirky, eccentric, classic, or a total hippie? Embrace your personal style! Be unapologetically you and rock the flower power. Your clients crave authenticity, give it to them!<\/p>\n

As a creative professional, you\u2019re no stranger to mood boards. Create a mood board to help establish your personal style. Include brand elements, images, textures, prints, and a color palette. This will help you maintain cohesiveness and consistency as you build your wardrobe.<\/p>\n

Step Three: Make A List
\n<\/strong>Based on the items missing from your wardrobe and your mood board, make a detailed shopping list. Your goal is to create a cohesive and consistent wardrobe, not buy random things. Be clear about your criteria, here’s an example:<\/p>\n