{"id":79442,"date":"2022-11-16T08:00:00","date_gmt":"2022-11-16T16:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=79442"},"modified":"2023-09-27T14:25:32","modified_gmt":"2023-09-27T21:25:32","slug":"increase-sales-direct-outreach","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/increase-sales-direct-outreach","title":{"rendered":"6 steps to book more clients this holiday season with direct outreach"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Do your potential clients know you&#8217;re out here hustling? They will soon with direct outreach! Check out how we use direct outreach to generate sales and new clients during the holidays.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6.jpg\" alt=\"Two people thoughtfully talk about making sales during the holidays.\" class=\"wp-image-79444\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6.jpg 2000w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Increasing your end-of-year sales benefits your bottom line.<\/figcaption><\/figure>\n\n\n\n<p>The leaves are falling, pumpkin spice lattes have made their debut, and Santa has taken his place on every store shelf. You\u2019re in the fourth quarter and ready to make that final push to increase your revenue and crush your goals by the end of the year. So what\u2019s your strategy? It\u2019s direct outreach. I know, I know, the thought of sending a cold email sends shivers down your spine, but hear me out. When done correctly, direct outreach can be highly effective. I\u2019ll show you why it\u2019s exactly what you need to propel your sales goals across the finish line and start the next year off right.<\/p>\n\n\n\n<p>So where do you start? You\u2019re a freelancer, a service provider, and an online business owner, and you need to increase sales exponentially in Q4. Your time is precious and you can\u2019t afford to waste it on time-consuming strategies that just won\u2019t work. If you are looking for rapid growth, you need to stop focusing on passive, long-term strategies, and start focusing on what\u2019s going to get you that quick win so that you can rapidly build and grow your business when it counts.<\/p>\n\n\n\n<p><strong>Jump to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-not\">What <strong>not<\/strong> to do for fast growth<\/a><\/li>\n\n\n\n<li><a href=\"#fast-growth\">How to use direct outreach for fast growth<\/a><\/li>\n\n\n\n<li><a href=\"#new-clients\">Bring in new clients<\/a><\/li>\n\n\n\n<li><a href=\"#direct-outreach\">Optimize your direct outreach<\/a><\/li>\n\n\n\n<li><a href=\"#why-honeybook\">Why HoneyBook<\/a><\/li>\n<\/ul>\n\n\n\n<a id=\"what-not\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">What <em>not<\/em> to do for quick growth in your online business<\/h2>\n\n\n\n<p><strong>Focus on automating everything<\/strong>. Listen, I know we all love trying the latest and greatest email marketing platforms, organizational dashboards, and social media scheduling tools\u2026 but the truth is, automating is all about making things more passive. If your goal is to quickly onboard new clients, you need to be active! To be clear, I don\u2019t think you should STOP using your automation tools. I just don\u2019t think they need to be your main focus <em>until <\/em>you\u2019ve hit your sales goal. <a href=\"https:\/\/share.honeybook.com\/ashleygreeno\">HoneyBook<\/a> is the exception in this case, and we\u2019ll talk more about how it can help you streamline later. A platform that allows you to organize potential new leads, schedule sales calls, keep track of follow-ups, and send invoices when clients sign-on is a big YES!&nbsp;<\/p>\n\n\n\n<p><strong>Spend time creating long-term content plans (before you\u2019re ready)<\/strong>. Content plans require knowing your audience and <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/evaluate-customer-fit\" target=\"_blank\" rel=\"noopener\" title=\"ideal client\" data-wpil-keyword-link=\"linked\">ideal client<\/a>. That means testing platforms, content types, and engagement styles. Creating a long-term plan while you\u2019re still in the testing phase can turn into a huge waste of time. Total bummer. Not to mention, even a great content marketing strategy takes TIME to build and bring in consistent leads. We\u2019re looking for QUICK growth here people!<\/p>\n\n\n\n<p><strong>Spend money on paid ads<\/strong>. Most likely, at this stage in your business, you don\u2019t have much of an ad budget anyway\u2026 but even if you did, now isn\u2019t the time. See above. Ads are a great way to boost content that is already working! Save your money for paid ads until you have a solid, reliable, content plan that your ideal clients are responding to.<\/p>\n\n\n\n<p>Okay great, so we\u2019ve established what NOT to do. Check! Now, what <em>should<\/em> you be doing if you want to quickly increase your sales and grow your business? The answer may be simpler than you think.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"banner banner--dark banner--sparkles\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Catalyze your holiday sales<\/h2>\n<p class=\"banner__body\">Check out our full guide dedicated to making the sale.<\/p>\n<a class=\"banner__cta\" data-sumome-listbuilder-id=\"0e5d6356-7b9a-43e9-87f2-b305fee9ebf1\">Download the Guide<\/a><\/div>\n<\/div>\n\n\n\n<a id=\"fast-growth\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">What to do for quick growth and increased sales<\/h2>\n\n\n\n<p>Get clients\u2026 fast!<\/p>\n\n\n\n<p>That\u2019s it. That\u2019s all you need to focus on right now. Because guess what? Without paying clients, you don\u2019t have a business. So why would you spend hours and hours creating content, or throwing your energy and money into researching platforms and tools for a business you don\u2019t have yet?&nbsp;<\/p>\n\n\n\n<p>I know this isn\u2019t comfortable to hear, but stick with me \u2014 every one of us has gone through this phase. It\u2019s so tempting to run around feeling busy and productive while avoiding the scariest thing on the to-do list: <em>asking people to buy into what you are offering<\/em>. I get it. It\u2019s tough to put yourself out there and sell yourself. But guess what? You absolutely CAN do it and you absolutely should START right now. If your goal is to establish two new clients in Q4 or increase your monthly revenue by $1,500, it\u2019s time to erase everything on your to-do list and start fresh at the top with four simple words: Go get some clients!&nbsp;<\/p>\n\n\n\n<a id=\"new-clients\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Get new clients ASAP with direct outreach (aka cold emails)<\/h2>\n\n\n\n<p>Okay, your list is made and you are psyched to go get some clients! Now what? Do you stare at your to-do list until clients start magically knocking on your door? Here I offer a step-by-step guide to booking a new client and building the forward momentum you crave and deserve for your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set a very clear (and time-sensitive) goal<\/h3>\n\n\n\n<p>When you are thinking about goals, remember the best goals are <em>specific<\/em>, <em>measurable<\/em>, and <em>achievable<\/em>. For example, I will send 10 emails to 10 contacts by November 15. Repeat after me: specific, measurable, achievable.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Make a big list of potential clients<\/h3>\n\n\n\n<p>Brainstorm away! The possibilities are endless. Write with reckless abandon. Who would you absolutely love to work with? Write their name down. Do your family and friends have connections you think may be a good fit? Great, jot their name on your list. Have you had clients who have happily utilized your services in the past? Reach out to them! Previous clients and coworkers make great referrals. Think of as many possible contacts as you can and start building that list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Do your research<\/h3>\n\n\n\n<p>Do you remember the line from <em>You\u2019ve Got Mail<\/em>: \u201cIt\u2019s not personal, it\u2019s business.\u201d? I think about that line a lot, and as much as we all love Tom Hanks, don\u2019t be like Joe Fox. Make your business personal. Focus on making connections, not just sales. Reach out to your contacts <em>after<\/em> you\u2019ve taken the time to get to know them. Browse their website and social media channels. Pay attention to the way they interact. What do you genuinely love about the ways they present themselves and their business? Take note of these things as you prepare to reach out.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Personally email each person on your list<\/h3>\n\n\n\n<p>Once you have your list established and sorted, it\u2019s time to start your direct outreach. If you\u2019re starting to feel squeamish, stick with me! Ask yourself, \u201cwhat\u2019s the worst that could happen?\u201d They say no. Or they don\u2019t respond. That\u2019s it. That\u2019s the worst that can happen. Remember that the first step to making the sale is to offer your services and let potential clients decide if it\u2019s a good fit.&nbsp; If you\u2019re still unsure about exactly what to say, email templates can be a great place to start. Just remember,&nbsp; keep it personal!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Dot your I&#8217;s and cross your T&#8217;s<\/h3>\n\n\n\n<p>This probably goes without saying, but be sure to double-check your work before you hit send. Confirm that the recipient\u2019s name is spelled correctly and that you\u2019ve covered everything you wanted to convey in your email. Do a proofread for simile errors and grammar. Run your work through <a href=\"https:\/\/app.grammarly.com\/?network=g&amp;utm_source=google&amp;matchtype=e&amp;gclid=CjwKCAjw-rOaBhA9EiwAUkLV4uAk_5qj0PLXJlU91l4X_Bmw-OHspWX3hb8yc99j4FNeByOHL22iVRoCVrEQAvD_BwE&amp;placement=&amp;q=brand&amp;utm_content=brandcoreusgroupb&amp;gclsrc=aw.ds&amp;utm_campaign=brand_core_usgroupb&amp;utm_medium=cpc&amp;utm_term=grammarly\">Grammarly<\/a> to be sure you haven\u2019t missed weird spellings or errant commas!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Hit send!<\/h3>\n\n\n\n<p>Yes, you did it! I knew you could. Now, don\u2019t stop there. Keep going down your list and repeat steps 1\u20136 until you have so many clients saying \u201cyes\u201d that you have to start turning some away!<\/p>\n\n\n\n<a id=\"direct-outreach\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize your direct outreach response with HoneyBook<\/h2>\n\n\n\n<p>Okay, you\u2019re doing it \u2014 your first client wants to work with you. Congratulations, I knew you could do it! Now, this is where<a href=\"https:\/\/share.honeybook.com\/ashleygreeno\"> HoneyBook<\/a> becomes your best friend. As an all-in-one business management platform, HoneyBook is the ideal platform for you as a small business owner looking to add potential clients and streamline the booking process. When a new lead expresses interest, HoneyBook will help you organize and manage every contact through each step of the process, from inquiry to booking, to project completion.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re ready to send an <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/online-contract\" target=\"_blank\" rel=\"noreferrer noopener\">online contract<\/a> or <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/online-invoices\" target=\"_blank\" rel=\"noreferrer noopener\">online invoice<\/a>, you can do that from the platform, too! HoneyBook will help you stay organized and avoid the overwhelm that may come when you\u2019re totally crushing your goals and have a line out the door of ideal clients excited to work with you!<\/p>\n\n\n\n<p>What do you think? Have I convinced you that direct outreach is the way to go? I know cold emails get a bad wrap and I get it! They can be done so poorly and it\u2019s the worst. But, if you have the right system in place, direct outreach can be highly effective, especially in the short term.&nbsp;<\/p>\n\n\n\n<a id=\"why-honeybook\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Why I chose direct outreach and HoneyBook<\/h2>\n\n\n\n<p>Streamlined booking and client engagement are just a few examples of how you can use HoneyBook to impress your clients while making things easier at the back end. Use HoneyBook to manage your projects, create stunning brochure designs, book clients, send <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/online-invoices\">online invoices<\/a>, and get paid. With every step in your <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/what-is-a-clientflow\">clientflow<\/a>, you\u2019ll deliver experiences that clients will enjoy from the get-go. <\/p>\n\n\n\n<p>I doubled my monthly revenue this summer with my<a href=\"https:\/\/www.ashleygreeno.com\/bookingmagic\"> Booking Magic email templates<\/a>. I had the long-term social media strategies in place, but I needed to bump up my client base ASAP\u2026 so I went with what I knew: cold emails. I started reaching out to strangers, creating connections, and inviting them to book my services. That\u2019s how I was able to double my monthly revenue from $4,000\u2013$8,000 in just 30 days!&nbsp;<\/p>\n\n\n\n<p>If you are struggling to find clients, I encourage you to try direct outreach and invite people to work with you instead of waiting around to be discovered. Put yourself out there. Send the email. You won\u2019t regret it!<\/p>\n\n\n\n<div class=\"banner banner--light banner--bulb\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Connect your sales and booking process<\/h2>\n<p class=\"banner__body\">Book clients faster and provide a proessional client experience with interactive files that combine your sales and booking process.\n<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/\">Start Free Trial<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do your potential clients know you&#8217;re out here hustling? They will soon with direct outreach! Check out how we use direct outreach to generate sales and new clients during the holidays. The leaves are falling, pumpkin spice lattes have made their debut, and Santa has taken his place on every store shelf. You\u2019re in the [&hellip;]<\/p>\n","protected":false},"author":833,"featured_media":79444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[311,128],"class_list":["post-79442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-email-marketing","tag-sales"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/Feature-Images-6.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Do your potential clients know you&#8217;re out here hustling? They will soon with direct outreach! Check out how we use direct outreach to generate sales and new clients during the holidays. Increasing your end-of-year sales benefits your bottom line. The leaves are falling, pumpkin spice lattes have made their debut, and Santa has taken his place on every store shelf. You\u2019re in the fourth quarter and ready to make that final push to increase your revenue and crush your goals by the end of the year. So what\u2019s your strategy? It\u2019s direct outreach. I know, I know, the thought of&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Ashley Greeno","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ashley-greeno"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct Outreach Practices To Increase Your Holiday Sales | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how a direct outreach expert books more clients over the holiday season with these 6 steps. Sell more and meet your end-of-year goals!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/increase-sales-direct-outreach\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Outreach Practices To Increase Your Holiday Sales | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Learn how a direct outreach expert books more clients over the holiday season with these 6 steps. 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