{"id":8013,"date":"2017-02-14T08:00:29","date_gmt":"2017-02-14T15:00:29","guid":{"rendered":"http:\/\/www.risingtidesociety.com\/?p=8013"},"modified":"2022-02-02T16:38:00","modified_gmt":"2022-02-02T16:38:00","slug":"using-an-instagram-giveaway-to-build-your-list","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/using-an-instagram-giveaway-to-build-your-list","title":{"rendered":"Using an Instagram Giveaway to Build Your Email List"},"content":{"rendered":"

 <\/p>\n

So, you\u2019ve built a happy little Instagram following that responds to your questions and loves the posts you share and engages with you on a pretty regular basis. Maybe it\u2019s 100 people, maybe it\u2019s 1,000, maybe it\u2019s more. What\u2019s next?<\/h2>\n

How in the heck do you sell to these people? Here\u2019s the trick: you\u2019ve gotta get \u2018em off of Instagram! The next step is getting your new online BFF to make the leap from Instagram follower to email subscriber. How do you do it without being annoying and asking them to subscribe to your list every other day? By bribing them, of course! Let\u2019s talk giveaways.<\/p>\n

Giveaways on Instagram are one of the easiest ways to start building a list. Now, most giveaways you\u2019ve seen are all about getting new followers – typically by having your current followers harass their friends for a chance to win whatever you\u2019re giving away. Giveaways like that work, when done well. But, I want to talk about something a little different – it\u2019s a technique I use to get my followers super engaged and grow my email list at the same time. And it\u2019s so simple to put together – you\u2019ll be wondering why you didn\u2019t think of it yourself.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

5 Easy Steps to Turn\u00a0Instagram followers into email list subscribers<\/h4>\n

 <\/p>\n

Step One: Pick something to give away.<\/strong> I suggest you pick something that your ideal client<\/a> will find irresistible. Hopefully, you\u2019ve already put in the work and built a following of people who are genuinely interested in you and purchasing your goods or services. Now, think about what these folks would want to win from you. Maybe it\u2019s a mini-session, or a coaching call, or one of your products. Maybe it\u2019s something you\u2019re going to order from Amazon and send to the winner – something the folks you like to work with would appreciate. The prize is super important because you want to attract the right kind of folks to enter the giveaway – people who are going to engage with YOU, not just engage with the chance to win something. Have something in mind? Good!<\/p>\n

Step Two: Post about it on Instagram.<\/strong> Now, you\u2019re going to craft a post for Instagram that tells your followers that you\u2019re giving away this thing, whatever it may be, and all they have to do to enter to win is watch your Instagram Story. Yep, that\u2019s right, we\u2019re using Instagram Stories, people! Why? Because Instagram Stories is the easiest place for your followers to message you directly and it uses video – one of the best tools for deepening the relationship you have with your followers. So, brush your hair, trim your beard, find your lighting, slap on a teeth whitening strip (but don\u2019t forget to take it off), and get ready to show your pretty face to the world.<\/p>\n

Step Three: Post an Instagram Story.<\/strong> Don\u2019t fret, my friend – this is going to be easy! Your story is going to have three parts: 1. saying hello and introducing yourself, 2. introducing the giveaway (what it is and why you\u2019re doing it), and 3. telling folks how to enter to win. Our goal is to make entering to win as simple as possible. Here\u2019s what you\u2019re going to say: \u201cAll you have to do to enter to win is direct message me your email address right now.\u201d That\u2019s it! You can practice for your hand modeling career by pointing to where the direct message button is (it\u2019s on the lower left-hand side of the screen when you\u2019re watching the story), add some emojis pointing to the direct message button, draw a circle around it…whatever you want to do. If you want a gold star, you can post one last picture at the end of your Story that recaps the giveaway and how to enter. Your goal is to get the message about your giveaway across in five videos or less – that\u2019s it! People don\u2019t have time to watch you ramble on all day!<\/p>\n

Step Four: Wait.<\/strong> Let your giveaway run for at least three days – post a new Instagram Story each day that talks about the giveaway and how folks can enter to win. Make sure you post a reminder on your Instagram feed on the last day of the giveaway. When people message you their email address, message them back with this simple message: \u201cThanks for entering. I\u2019ll add you to my mailing list and announce the winner on DATE at TIME via email.\u201d<\/p>\n

Step Five: Pick A Winner + Email Your New List. <\/strong>Now, pick a winner and email them letting them know they\u2019ve won and what you need to get them their prize! Put all of the email addresses you collected into your email marketing tool (bonus points here for tagging them so you know where in the heck they came from) and send out a broadcast email to everyone congratulating the winner. You should also use this first email to let folks know who you are, what types of emails they can expect from you, and give them an easy out if they want to unsubscribe (oh yeah, we want people to unsubscribe sooner rather than later – no sense in harassing folks with emails who don\u2019t care about what you have offer in the first place).<\/p>\n

And that\u2019s it! A fun and easy way to add some engaged folks to your email list. The reason this works so well is because we\u2019ve made the entry process as simple as possible. All people have to do is send you their email address. That\u2019s it! You can use this same system to giveaway lead magnets or content upgrades (think templates or mini-trainings or challenges), offer to send people a link to your latest blog posts, and much more.<\/em><\/p>\n

Give it a try and let me know how it goes. Better yet, send me a message before you run your first giveaway so I can enter to win – I love free stuff!<\/p>\n

 <\/p>\n

Want more tips like this? Get our ultimate guide on how to use Instagram for business<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

  So, you\u2019ve built a happy little Instagram following that responds to your questions and loves the posts you share and engages with you on a pretty regular basis. Maybe it\u2019s 100 people, maybe it\u2019s 1,000, maybe it\u2019s more. What\u2019s next? How in the heck do you sell to these people? Here\u2019s the trick: you\u2019ve […]<\/p>\n","protected":false},"author":132,"featured_media":8016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[74,75],"class_list":["post-8013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-honeybook","tag-rising-tide-society"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/02\/14607170_340766929634309_6401812521790996480_n.jpg",750,937,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/02\/14607170_340766929634309_6401812521790996480_n-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/02\/14607170_340766929634309_6401812521790996480_n-240x300.jpg",240,300,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/02\/14607170_340766929634309_6401812521790996480_n.jpg",750,937,false],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/02\/14607170_340766929634309_6401812521790996480_n.jpg",750,937,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/02\/14607170_340766929634309_6401812521790996480_n.jpg",750,937,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/02\/14607170_340766929634309_6401812521790996480_n.jpg",750,937,false]},"post_excerpt_stackable_v2":"

  So, you\u2019ve built a happy little Instagram following that responds to your questions and loves the posts you share and engages with you on a pretty regular basis. Maybe it\u2019s 100 people, maybe it\u2019s 1,000, maybe it\u2019s more. What\u2019s next? How in the heck do you sell to these people? Here\u2019s the trick: you\u2019ve gotta get \u2018em off of Instagram! The next step is getting your new online BFF to make the leap from Instagram follower to email subscriber. How do you do it without being annoying and asking them to subscribe to your list every other day? By…<\/p>\n","category_list_v2":"Marketing & branding<\/a>","author_info_v2":{"name":"Tyler McCall","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/tylermccall"},"comments_num_v2":"2 comments","yoast_head":"\nHow to Use an Instagram Giveaway to Build Your Email List | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how to use an Instagram Giveaway to build your email list and improve your social media marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/using-an-instagram-giveaway-to-build-your-list\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use an Instagram Giveaway to Build Your Email List | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Learn how to use an 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