{"id":81346,"date":"2023-01-11T09:38:27","date_gmt":"2023-01-11T17:38:27","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=81346"},"modified":"2023-02-08T14:07:15","modified_gmt":"2023-02-08T22:07:15","slug":"magnetic-messaging","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/magnetic-messaging","title":{"rendered":"Attract more leads with magnetic messaging"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Messaging isn&#8217;t all stats and figures\u2014it&#8217;s personal and emotional, too. Read on for tips on how to market with magnetic messaging.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14.jpg\" alt=\"Two marketers laugh at something on a computer.\" class=\"wp-image-81354\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14.jpg 2000w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>If there\u2019s one thing you want your brand to be, it\u2019s magnetic. When your ideal clients hang on to your every word, you can quickly become someone they like, trust, and remember. And once they reach this level of familiarity, they\u2019re more likely to work with you time and again.<\/p>\n\n\n\n<p>To generate additional leads, it\u2019s vital to focus on implementing a magnetic messaging strategy. Your business is unique \u2013 and people should know why it\u2019s <em>you <\/em>they should choose over others. It\u2019s all about using your brand voice to engage and attract your ideal clients.<\/p>\n\n\n\n<p>Though hopping right on social media or <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-nurture-leads-through-email-marketing\">sending email newsletters<\/a> may be tempting, be sure you take the time to get to know your target audience first. Different voices will draw different demographics \u2013 what resonates with professionals who are new to their careers won\u2019t land with experienced entrepreneurs. So put in the market research first around your target client, then focus on developing your magnetic messaging.<\/p>\n\n\n\n<p>Not sure what it truly means to have messaging that resonates? A handful of things are essential for all brands to master \u2013 regardless of their unique audience. Here are eight things your messaging should be if you\u2019re hoping to attract new leads.<\/p>\n\n\n\n<p><strong>Jump to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#authentic\">Market with authenticity<\/a><\/li>\n\n\n\n<li><a href=\"#story\">Stay focused on the story<\/a><\/li>\n\n\n\n<li><a href=\"#solutions\">Provide action-driven solutions<\/a><\/li>\n\n\n\n<li><a href=\"#user-center\">User-center your messaging<\/a><\/li>\n\n\n\n<li><a href=\"#emotional-messaging\">Use emotional messaging<\/a><\/li>\n\n\n\n<li><a href=\"#value-offer\">Make value-based offers<\/a><\/li>\n\n\n\n<li><a href=\"#simplicity-consistency\">Consistency and simplicity are key<\/a><\/li>\n<\/ul>\n\n\n\n<a id=\"authentic\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Market with authenticity<\/h2>\n\n\n\n<p>With the number of marketing campaigns people see daily, users can see through pretenses. Today, it\u2019s more evident than ever when a brand is being inauthentic to make the sale. Customers are also unafraid to leave negative reviews and hold businesses accountable for their practices.<\/p>\n\n\n\n<p>One of the best ways to avoid unhappy followers and attract new leads is by prioritizing authentic nurture strategies. Being honest and vulnerable about who you are and why you do what you do in a thoughtful way is strategic. Making promises you can\u2019t keep or saying something to impress someone is bad for business. Because when you can\u2019t deliver, it\u2019s only going to damage your reputation.<\/p>\n\n\n\n<p>Find ways to show up as your true self in your marketing efforts. This may mean getting comfortable talking about your background or things you\u2019ve experienced that have made you the person you are today. Your brand messaging needs to align with your personality and what your business represents.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-dc8a2e9 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-dc8a2e9-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-dc8a2e9-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-dc8a2e9.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-dc8a2e9-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-dc8a2e9-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-0e280a5 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-0e280a5 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e280a5-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ccf6784 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ccf6784-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/1_lightbulb-icon_182946fb75.png\" alt=\"\" class=\"wp-image-18294\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-0b387a6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0b387a6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><b>Pro Tip:&nbsp; <\/b><span style=\"font-weight: 400;\">Nurture is the supportive content you send your prospects and clients to keep them engaged in your brand.&nbsp;<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"story\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Stay focused on the story<\/h2>\n\n\n\n<p>Gone are the days when organizations could simply focus on the features of their products and services. Now, it\u2019s all about telling the story behind your brand. Humans have been telling stories for centuries \u2013 there\u2019s a reason we love a good book, movie, or Netflix binge!<\/p>\n\n\n\n<p>Think about how you can use your story to grab someone\u2019s attention. Build anticipation, take your audience through a transformation, and provide a resolution. Our brains love the storytelling process. Your brand might not have a primetime TV special, but when you get creative in how to tell your story, you\u2019ll still have people hanging on the edge of their seats.<\/p>\n\n\n\n<p>It\u2019s important to remember that your story is about more than just your resume. It tells people what you\u2019re like, what you\u2019ve experienced, and why it led to your passion for your business and its customers. It encompasses your values, which (hopefully!) align with <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/qualified-leads\">your ideal client&#8217;s values<\/a> as well. There\u2019s a story in everything \u2013 you just need to embrace yours.&nbsp;<\/p>\n\n\n\n<a id=\"solutions\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Provide action-driven solutions<\/h2>\n\n\n\n<p>Have you ever read a post on social media or got to the end of a blog and thought to yourself, <em>\u201cGreat! But\u2026what\u2019s next?\u201d <\/em>When a good story lacks an ending, we feel unresolved. We need closure! The same goes for your messaging.<\/p>\n\n\n\n<p>You never want to keep people hanging. So remember to provide that solution \u2013 they need to know what comes next. This is where your calls to action come in. Simple CTAs like \u201cLearn More\u201d or \u201cBuy Now\u201d can be incredibly effective.&nbsp;<\/p>\n\n\n\n<p>Less direct options also work, such as telling someone to utilize a specific tip or showing them what they need to do to solve their problem. If you don\u2019t provide them with this information, they\u2019ll move on \u2013 and you\u2019ll miss out on a potential client. So before you share a piece of your marketing, ask yourself if you\u2019ve explained how someone can move forward. We don\u2019t want our audience to stay stuck in the same spot!<\/p>\n\n\n\n<a id=\"user-center\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">User-center your messaging<\/h2>\n\n\n\n<p>It may sound a little backward to think that your own messaging shouldn\u2019t be about you, but it\u2019s true. At the end of the day, your messaging should be about your ideal clients and customers. Remember: They are the hero of this story. You are their guide. You lead them to their victory!<\/p>\n\n\n\n<p><br>All of your messaging should tailor to the needs of your audience. Of course, you want to share your story, but ask yourself how your story impacts <em>them. <\/em>You want to change their life, and you should be using all of your marketing materials to get that point across. Each piece of content needs to focus on your potential leads and how you can help them.<\/p>\n\n\n\n<a id=\"emotional-messaging\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Use emotional messaging<\/h2>\n\n\n\n<p>Now, I\u2019m not saying your audience should shed a tear each time you show up for them, but they need to feel <em>something. <\/em>To be magnetic, you need to fill your messaging with emotion. This can change depending on the goal of each piece of content. For example, a storytelling post might inspire people, while a sales post will motivate them to take action. Regardless, it\u2019s about making them go with their gut and tap into their emotions.<\/p>\n\n\n\n<p>When you see a business website that\u2019s full of statistics, stock photos, and generic information, it doesn\u2019t exactly push you to hand over your credit card. But when you see businesses that aren\u2019t afraid to make people laugh, think differently, and share their opinions, that\u2019s where the magic can happen.<\/p>\n\n\n\n<p>Consider how your brand can show up and evoke emotion. What do you want prospects to feel when they interact with you? Nostalgic, excited, amused? Make a note of these feelings and create a messaging strategy that focuses on these goals. This will help you create a distinct voice that your audience can easily recognize.<\/p>\n\n\n\n<a id=\"value-offer\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Make value-based offers (strengthen your nurture!)<\/h2>\n\n\n\n<p>Marketing and sales go hand in hand. It\u2019s strategic to use our marketing efforts to sell to our audience and boost profits, we must remember that what we share should also be valuable. Think about a brand that constantly tried pushing its offers at you. Chances are that you unsubscribed from their email list or unfollowed them on social media.<\/p>\n\n\n\n<p>Bombarding people with sales can become too much and negatively impact your credibility. So, to keep your audience enthralled, remember to focus on providing value with each piece of content\u2014<em>nurture <\/em>your audience. This may mean sharing helpful tips, providing a free PDF full of advice, or regularly showing up to share your experience and answer questions.&nbsp;<\/p>\n\n\n\n<p>Just as you asked yourself about including what\u2019s next for your audience, ask yourself what they\u2019ll get out of what you\u2019re sharing. Will they learn something new? What can they take away from this? You\u2019re the expert, and you have plenty of juicy secrets to share. Yes, you can make people pay for these secrets, but sharing a few for free will showcase your expertise and build trust between you and your potential clients.&nbsp;<\/p>\n\n\n\n<a id=\"simplicity-consistency\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Simplicity is key<\/h2>\n\n\n\n<p>Many creative professionals opt for a mindset of \u201cthe more, the better\u201d when it comes to their marketing. And though this approach may work for some, it\u2019s essential to think about whether all the information you share is truly beneficial for your audience. Sometimes, less really is more. There\u2019s no need to overdo your messaging if the words or imagery will simply take up unnecessary space.<\/p>\n\n\n\n<p>When we say less is more, we also mean with your processes. HoneyBook offers automated lead responses that allow you to do less while still keeping your interactions authentic and personal. <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/convert-leads-through-email-marketing\">Automating your lead responses<\/a> will help your prospects feel seen and heard right out of the gate.<\/p>\n\n\n\n<p>The most magnetic messaging is easy to digest and understand. No jargon here! You\u2019d be surprised at how powerful a simple graphic with short, compelling copy can be for <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/lead-generation\" target=\"_blank\" rel=\"noopener\" title=\"lead generation\" data-wpil-keyword-link=\"linked\">lead generation<\/a>. Don\u2019t overthink it \u2013 consider what your ideal clients want to see from you and focus on sharing this information in a fun and engaging way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consistency is also key<\/h2>\n\n\n\n<p>When it comes to magnetic marketing, it\u2019s all about consistency. Showing up and telling your story is excellent, but if you ghost your audience only to come back six weeks later, they\u2019ll have already moved on. Even the best marketing messages will fail to succeed if they\u2019re inconsistent. People appreciate knowing when they can expect to hear from you.<\/p>\n\n\n\n<p>This consistency builds trust \u2013 and it\u2019s that trust that wins you the like, follow, and ultimately, the sale. Be present in your marketing by setting a schedule and sticking to it. And consider outsourcing this work to an agency that can help you develop your brand and build out your messaging should you not have the time.<\/p>\n\n\n\n<p>If you\u2019re feeling the pressure when it comes to magnetic messaging, know that it\u2019s normal! It can take time to feel truly comfortable with your voice and how to represent your business in a way that makes others stop scrolling. Practice sharing your story, sticking to a schedule, and engaging with your audience. Once you do that, the leads will come!&nbsp;<\/p>\n\n\n\n<div class=\"banner banner--light banner--bulb\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Capture leads consistently.<\/h2>\n<p class=\"banner__body\">Make client booking easy with HoneyBook&#8217;s contact form on your website.\n<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/\">See how it works<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Messaging isn&#8217;t all stats and figures\u2014it&#8217;s personal and emotional, too. Read on for tips on how to market with magnetic messaging. If there\u2019s one thing you want your brand to be, it\u2019s magnetic. When your ideal clients hang on to your every word, you can quickly become someone they like, trust, and remember. And once [&hellip;]<\/p>\n","protected":false},"author":640,"featured_media":81354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[311,288],"class_list":["post-81346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-email-marketing","tag-nurturing-leads"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Images-14.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Messaging isn&#8217;t all stats and figures\u2014it&#8217;s personal and emotional, too. Read on for tips on how to market with magnetic messaging. If there\u2019s one thing you want your brand to be, it\u2019s magnetic. When your ideal clients hang on to your every word, you can quickly become someone they like, trust, and remember. And once they reach this level of familiarity, they\u2019re more likely to work with you time and again. To generate additional leads, it\u2019s vital to focus on implementing a magnetic messaging strategy. Your business is unique \u2013 and people should know why it\u2019s you they should choose&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Aleya Harris","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/aleyaharris"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attract Leads With Magnetic Messaging | HoneyBook<\/title>\n<meta name=\"description\" content=\"Leads are all about broadening your client base. Qualified leads help you sell more! 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