{"id":83167,"date":"2023-03-10T07:59:00","date_gmt":"2023-03-10T15:59:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=83167"},"modified":"2024-05-12T02:56:39","modified_gmt":"2024-05-12T09:56:39","slug":"brand-photography-website-photos","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/brand-photography-website-photos","title":{"rendered":"How to use brand photography for website photos"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Brand photographers are not just for people that sell products\u2014they\u2019re for independents that sell services, too!<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-1024x793.jpg\" alt=\"Photographer lines up a shot.\" class=\"wp-image-83170\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are <em>a lot <\/em>of stock photography websites out there. Outfitting your website with decent visual content seems pretty straightforward for that reason. The issue with this mentality? Finding great brand photos isn\u2019t that straightforward.&nbsp;<\/p>\n\n\n\n<p>There are more than a few issues with stock photography. Issue one: it\u2019s pretty obvious when photography is stock\u2014and that\u2019s distracting for prospective clients. Issue two: you are an individual with a unique brand, and stock photography isn\u2019t unique; it\u2019s broad and all-encompassing. These are just two reasons why you should invest in personal branding photography. You want to stand out from the crowd!<\/p>\n\n\n\n<p><strong>Jump to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#why\">Why you should hire a personal branding photographer<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to find and hire a personal branding photographer<\/a><\/li>\n\n\n\n<li><a href=\"#book\">Brand photographers are assets\u2014how to book one<\/a><\/li>\n\n\n\n<li><a href=\"#alternatives\">Alternatives to brand photography<\/a><\/li>\n\n\n\n<li><a href=\"#Pros\">Why you should hire a Pro<\/a><\/li>\n<\/ul>\n\n\n\n<a id=\"why\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Why hire a personal brand photographer?<\/h2>\n\n\n\n<p>Personal branding photography isn\u2019t just for small business owners selling products. It\u2019s for independents that sell services, too. <a href=\"https:\/\/nataliefranke.com\/2023\/03\/brand-photography-101-for-small-business\/\">Brand photographers<\/a> offer a range of skills and expertise that support their photography skills. You\u2019re not just paying for pictures! You\u2019re paying for direction that can help solidify your brand as well.<\/p>\n\n\n\n<p>Brand photographers are experts at narrative positioning. If you\u2019re a copywriter, you might believe your work speaks for itself and that pictures are a waste of time, but that\u2019s not the case. Your clients want a sense of who you are as a person, and who better to capture that than a brand photographer?&nbsp;<\/p>\n\n\n\n<p>A brand photographer can incorporate elements personal to you to give prospective clients a sense of who you are. That direction can capture who you will be to your clients, making it easier for clients to envision working with you, and by extension, choose you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Photographers can capture your brand narrative<\/h3>\n\n\n\n<p>Imagine you\u2019re hiring a wedding photographer because you\u2019re getting married soon. You want the photographer to capture the story of your wedding. You\u2019ll have engagement photos, photos where your wedding party is getting ready, and of course, the coveted aisle pictures. You\u2019ll have pictures of your friends and family laughing, smiling, and dancing. Then, you\u2019ll leave, and you\u2019ll have photos of that too: two people driving away under the banner of \u201cjust married,\u201d the clang of cans tied to the limousine alerting the world that a new chapter in your life has begun.&nbsp;<\/p>\n\n\n\n<p>A wedding photographer captures all of this\u2014they offer the entire narrative arch. So should your brand photography. A brand photographer will capture your team\u2019s working dynamic and flow by capturing you in action.<\/p>\n\n\n\n<p>Say you\u2019re a small design team handed a rebrand project for a mid-sized company. A personal branding photographer will sit in on meetings, capturing each person\u2019s personality and dynamic way of contributing to the greater project. They\u2019ll highlight that you work in Adobe photoshop at a clean desk and your obvious camaraderie with your deskmate. They can capture the entire story of working with you, from your <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/successful-client-kickoff-call\" target=\"_blank\" rel=\"noopener\" title=\"kickoff call\" data-wpil-keyword-link=\"linked\">kickoff call<\/a> to project closure and deliverable. You want a narrative arch that\u2019s attractive, relatable, and that adds cohesion to your brand.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-0041221 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-0041221-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-0041221-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-0041221.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0041221-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0041221-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-c9eef97 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-c9eef97 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c9eef97-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-381f79f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-381f79f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-97eb796 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-97eb796-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Pro tip<\/strong> <\/h4>\n\n\n\n<p>\u00a0If you&#8217;re already a Pic-Time user on the Complete Professional or Advanced plan but not yet using HoneyBook, you can get your first year for free with code PICTIME. <em>Terms and conditions apply*<\/em> \u00a0\ud83d\udcf8<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"how\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Personal branding photography increases engagement<\/h2>\n\n\n\n<p>Visual content is always more engaging, especially when people are involved. According to VWO, an A\/B testing product company, viewers have more trust when they see <a href=\"https:\/\/vwo.com\/blog\/human-landing-page-increase-conversion-rate\/\">images of people<\/a> on a website. In an A\/B test comparing the effectiveness of random images versus photos of people, photos of people\u2019s faces increased email conversion rates by 95%. Is there a solid explanation for this? Not yet, but we have some strong hypotheses:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Images of human faces improve trust for the brand<\/li>\n\n\n\n<li>Unique photos increase feelings of closeness because they\u2019re personable<\/li>\n\n\n\n<li>Human faces improve first impressions<\/li>\n<\/ul>\n\n\n\n<p>Faces on your website, specifically, your face on your website, can improve conversion from intrigue to interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Professional photos add to your credibility<\/h3>\n\n\n\n<p>First impressions are made within 3 seconds, and if someone has seen your stock photo somewhere else, they\u2019ll question your investment in your brand, and by extension, the project they want to hire you for.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re willing to spend time on your brand, people are more likely to take you seriously. Combine professional brand photos and great copy with a <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/contact-form-musts\">contact form<\/a> that qualifies leads, and boom\u2014the prospect is in your scheduler.&nbsp;<\/p>\n\n\n\n<p>A cohesive brand is a part of your clientflow and can shape the client\u2019s experience. Why would someone hire you if you don\u2019t <em>look <\/em>like a professional?<\/p>\n\n\n\n<div class=\"wp-block-columns has-very-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-ugb-text ugb-text ugb-bc90143 ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><style>.ugb-bc90143 .ugb-text__subtitle{font-size:16px !important;color:#000012}.ugb-bc90143 .ugb-text__text p{font-size:24px !important;color:#000012}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__title-wrapper\"><p class=\"ugb-text__subtitle\"><strong><span style=\"color: #001247;\" class=\"ugb-highlight\">RELATED POST<\/span><\/strong><\/p><\/div><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/best-crm-for-photographers\"><span style=\"color: #000000;\" class=\"stk-highlight\">Why HoneyBook is the Best CRM for Photographers<\/span><\/a><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-7655897 ugb-spacer--v2 ugb-main-block ugb--hide-mobile\"><style>@media screen and (min-width:768px){.ugb-7655897.ugb-spacer{height:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-rates.jpg\" alt=\"Photographer behind the lens\" class=\"wp-image-80405\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-rates.jpg 2000w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-rates-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-rates-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-rates-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-rates-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<a id=\"book\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Brand photographers are assets! Here\u2019s how to book one.<\/h2>\n\n\n\n<p>Earlier we detailed the skills personal branding photographers offer clients. Here\u2019s what you can expect from working with a top-notch brand photographer, and how to find one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be sure they respond to your emails and answer questions quickly and efficiently&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Great brand photographers should have phase one of their clientflow down pat. They know that prospective clients make decisions in a split second and they make that second count. You can expect an excellent brand photographer to be aware that closing the deal and getting all the details about the project upfront is a business best practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Confirm they offer hands-on technical and artistic expertise<\/h3>\n\n\n\n<p>Read through what you can expect when working with a brand photographer on their website. Brand photographers offer more than pictures of you and service models in action. They\u2019re familiar with lighting, scene, visually compelling imagery, and editing the photos once they\u2019re taken. They\u2019ll guide you in how to move your body in a scene. After taking photos, the post-production skills brand photographers offer to make you look extra professional and on-brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inquire about marketing knowledge and ensure they can support you in how to use your photos<\/h3>\n\n\n\n<p>It\u2019s unlikely that a professional brand photographer will say \u201cdo whatever you want with the photos.\u201d Good brand photographers won\u2019t be apathetic about how their work is portrayed because you\u2019re representing their work, too. They\u2019ll likely offer advice about which photo supports which part of your brand narrative.&nbsp;<\/p>\n\n\n\n<p>For a florist, photos of them trimming and arranging flowers might fit well at the top of the \u201cservices\u201d page, whereas a picture of them standing and smiling with a bouquet would fit well on \u201cabout me.\u201d&nbsp; A great brand photographer will arrange the photos they\u2019ve taken and recommend relative positioning on your website or Instagram to tell a story to audiences, whether they\u2019re aware of the story or not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find someone who can accomplish your target aesthetic<\/h3>\n\n\n\n<p>If someone feels like the kind of person that would pick out the same outfit as you at a department, or you can see examples of their work that have a similar vibe to yours, there\u2019s a strong chance the brand photographer can replicate that success on your site.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns has-very-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-ugb-text ugb-text ugb-55ac598 ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><style>.ugb-55ac598 .ugb-text__subtitle{font-size:16px !important;color:#000012}.ugb-55ac598 .ugb-text__text p{font-size:24px !important;color:#000012}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__title-wrapper\"><p class=\"ugb-text__subtitle\"><strong><span style=\"color: #001247;\" class=\"ugb-highlight\">RELATED POST<\/span><\/strong><\/p><\/div><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/photography-business-tools\"><span style=\"color: #000000;\" class=\"stk-highlight\">The 18 Essential Photography Business Tools You Need<\/span><\/a><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-774f9e3 ugb-spacer--v2 ugb-main-block ugb--hide-mobile\"><style>@media screen and (min-width:768px){.ugb-774f9e3.ugb-spacer{height:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/photography-business-tools\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/FB-Photographer-3-1-1024x536.jpeg\" alt=\"photography business tools\" class=\"wp-image-76739\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/FB-Photographer-3-1-1024x536.jpeg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/FB-Photographer-3-1-300x157.jpeg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/FB-Photographer-3-1-768x402.jpeg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/FB-Photographer-3-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<a id=\"alternatives\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Alternatives to hiring a brand photographer<\/h2>\n\n\n\n<p>It\u2019s still possible to use free sites like Unsplash, Pixabay, and Canva for brand photography, but it\u2019s tricky to curate photos that scream \u201cyou\u201d from photos taken by photographers inspired by something other than your amazing brand. These are, however, free options, and ones people have used for website photography for years.<\/p>\n\n\n\n<p>Paid stock photography is also an option. The benefit of paying for stock photography is that it decreases the likelihood that visitors to your website have seen the photo elsewhere. Stock photography can be expensive, however; sites like iStock and Shutterstock charge a flat rate for a set number of images a month. Typically this is at least $100 a month. Considering the cost, it might work out to cost the same as a brand photographer but lack personalization.<\/p>\n\n\n\n<p>AI tools offer support for everything from drafting content and copy, and there are now also <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/artificial-intelligence-solutions\">AI photo generation tools<\/a> you can use. We recommend using these with caution.&nbsp; Some AI photo generators do a poor job of generating photos of people. Programs like Canva can generate believable room and nature scenes, but as soon as you ask for an image with a face, the outcome can be unrealistic.<\/p>\n\n\n\n<p>While these alternatives to a brand photographer are options, they don\u2019t offer the same quality, personable interaction, or marketing assistance as one could expect from a brand photographer.<\/p>\n\n\n\n<a id=\"Pros\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Pair your photography with more brand expertise<\/h2>\n\n\n\n<p>You don&#8217;t have to stop at your brand photography. A cohesive brand is crucial for first impressions but extends to every phase of your clientflow. From your website to the files you send your clients once they&#8217;ve booked, HoneyBook has the tools and templates to make sure every single document you send to a prospect or a client is on brand.&nbsp;<\/p>\n\n\n\n<p>With a clientflow management platform, you can ensure you&#8217;re showing up professionally throughout your process from first hello to final payment.<\/p>\n\n\n\n<p>You can also explore <a href=\"https:\/\/pros.honeybook.com\/\">HoneyBook Pros, <\/a>a group of HoneyBook-vetted service providers that are experts in helping you\u2014the independent business owner\u2014sell your services. The marketing and branding pros can help you solidify other areas of your brand, like custom branding your files and documents.&nbsp;<\/p>\n\n\n\n<div class=\"banner banner--dark banner--sparkles\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Get started with the best CRM for photographers<\/h2>\n<p class=\"banner__body\">See why HoneyBook is more than a CRM, it&#8217;s a clientflow platform that enables you to grow your photography business.<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/crm-for-photographers\">See how it works<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand photographers are not just for people that sell products\u2014they\u2019re for independents that sell services, too! There are a lot of stock photography websites out there. Outfitting your website with decent visual content seems pretty straightforward for that reason. The issue with this mentality? Finding great brand photos isn\u2019t that straightforward.&nbsp; There are more than [&hellip;]<\/p>\n","protected":false},"author":827,"featured_media":83170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[474,65,159],"class_list":["post-83167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-business-strategy","tag-marketing","tag-photography"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/brandphotographer.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Brand photographers are not just for people that sell products\u2014they\u2019re for independents that sell services, too! There are a lot of stock photography websites out there. Outfitting your website with decent visual content seems pretty straightforward for that reason. The issue with this mentality? Finding great brand photos isn\u2019t that straightforward.&nbsp; There are more than a few issues with stock photography. Issue one: it\u2019s pretty obvious when photography is stock\u2014and that\u2019s distracting for prospective clients. Issue two: you are an individual with a unique brand, and stock photography isn\u2019t unique; it\u2019s broad and all-encompassing. These are just two reasons why&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Erin McAllester","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/erin-mcallester"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Brand Photography for Website Photos | HoneyBook<\/title>\n<meta name=\"description\" content=\"Brand photography isn&#039;t just for people that sell products\u2014they\u2019re for independents that sell services, too!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/brand-photography-website-photos\" \/>\n<meta property=\"og:locale\" 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