{"id":83258,"date":"2023-03-07T06:00:00","date_gmt":"2023-03-07T14:00:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=83258"},"modified":"2024-02-08T14:15:51","modified_gmt":"2024-02-08T22:15:51","slug":"build-event-planning-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/build-event-planning-business","title":{"rendered":"How to build an event planning business (and grow)"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Learn how to build an event planning business from the ground up, as well as how to grow your business into a profitable enterprise.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Header-NEW-BRAND-7-1024x793.png\" alt=\"\" class=\"wp-image-83693\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Header-NEW-BRAND-7-1024x793.png 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Header-NEW-BRAND-7-300x232.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Header-NEW-BRAND-7-768x594.png 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Header-NEW-BRAND-7-1536x1189.png 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Header-NEW-BRAND-7.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Learning how to build an event planning business is one thing, but setting up for growth is a whole other task. Whether you\u2019re starting to plan events on the side or are ready to take the plunge and plan events full time, this is a comprehensive guide to get you where you want to be.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll walk you through what you need to establish your business, while also planning for a future of growth with the right tools and resources.&nbsp;<\/p>\n\n\n\n<p><strong>Jump to:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#business-plan\">Create a strong business plan<\/a><\/li>\n\n\n\n<li><a href=\"#register\">Register your event planning business<\/a><\/li>\n\n\n\n<li><a href=\"#pricing-plan\">Establish a pricing plan<\/a><\/li>\n\n\n\n<li><a href=\"#map\">Map your ideal clientflow<\/a><\/li>\n\n\n\n<li><a href=\"#market\">Market your event planning business<\/a><\/li>\n\n\n\n<li><a href=\"#empower\">Empower yourself to build your business<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-6bb1d93 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-6bb1d93-wrapper.ugb-container__wrapper{border-radius:12px !important;background-image:url(https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Banner-CTA-Background2.jpg)}.ugb-6bb1d93-wrapper.ugb-container__wrapper:before{opacity:0.5}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-6bb1d93-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-6bb1d93-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\">Grow your event planning business with HoneyBook<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Capture leads, qualify and sell, book clients, and much more\u2013all in one place. <\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9def6fd ugb-main-block\"><style>.ugb-9def6fd .ugb-button1{background-color:#000000}.ugb-9def6fd .ugb-button1 .ugb-button--inner,.ugb-9def6fd .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/signup\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Try it for free<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"business-plan\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Create a strong business plan<\/h2>\n\n\n\n<p>The first step when thinking about <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/build-event-planning-business\" target=\"_blank\" rel=\"noopener\" title=\"how to build an event planning business\" data-wpil-keyword-link=\"linked\">how to build an event planning business<\/a> is just that: building a plan. Your <a href=\"https:\/\/www.smartsheet.com\/content\/write-business-plan\">business plan<\/a> guides your behavior, allowing you to provide a consistent service to your clients. And that consistency matters.<\/p>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-b7f8605 is-style-default\" data-v=\"2\" data-block-id=\"b7f8605\"><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-b7f8605-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-32e06cd\" data-block-id=\"32e06cd\"><style>.stk-32e06cd .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-32e06cd .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#131416 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-32e06cd\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-32-e-06-cd-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-32-e-06-cd-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-540e030\" data-block-id=\"540e030\"><p class=\"stk-block-text__text\"><em>Consistency is key! In so many ways. First, being consistent in who you are. Showing up authentically in your brand and letting your clients and audience get to know the person behind the business is so important. Building a consistent brand creates an elevated experience that clients and potential clients love! <\/em><br>&#8211; Ally B, Designer and Owner of <a href=\"https:\/\/allybdesigns.com\/\">Ally B Designs<\/a><\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Have a vision for your event planning service<\/h3>\n\n\n\n<p>Think of your business vision as a formal outline for what you want your business to be. Your vision might include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The types of events you want to plan<\/li>\n\n\n\n<li>The venues you plan to work within your area<\/li>\n\n\n\n<li>The connections you need to make (such as with musicians, caterers, or photographers)<\/li>\n\n\n\n<li>The hours you plan to work<\/li>\n<\/ul>\n\n\n\n<p>Ask yourself hard questions, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why are you creating an event planning business?&nbsp;<\/li>\n\n\n\n<li>How do you plan to serve your clients beyond what competitors in your area are offering?<\/li>\n\n\n\n<li>What is going to set your event planning service apart?&nbsp;<\/li>\n\n\n\n<li>What makes you special and uniquely suited to be an event planner?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Draft a mission statement<\/h3>\n\n\n\n<p>Your mission statement highlights the purpose of your company. It details your business services and excites potential clients and investors to work with your company. It also serves as a social commitment between you and your clients (outside of the legal information established in your&nbsp;<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/event-planner-contract-template\">event planner contract<\/a>).&nbsp;<\/p>\n\n\n\n<p>Unlike your vision \u2014 which should be a fully fleshed-out roadmap for your business \u2014 your mission statement should be short and to the point. Limit yourself to a single, 3-5 sentence paragraph. In it, explain what your business&nbsp;is and what sets it apart from others in your area. Review your vision, and summarize the most important factors in your mission statement.&nbsp;<\/p>\n\n\n\n<p>A strong mission statement includes elements of <em>why<\/em>&nbsp;your business exists and&nbsp;<em>how<\/em>&nbsp;it operates, thus, communicating your vision engagingly and memorably.&nbsp;If you need help compiling one, check out our <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/mission-statement\" target=\"_blank\" rel=\"noreferrer noopener\">mission statement generator<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Establish your target audience<\/h3>\n\n\n\n<p>The third aspect of establishing your business plan is to identify your target audience. Your vision may have already alluded to some aspects of your ideal audience. For example, if you plan to be a wedding planner, then your target audience would include couples in your area who are planning to get married.&nbsp;<\/p>\n\n\n\n<p>Even within that broad audience, there may be ways to narrow your focus. Are you helping young couples with minimal disposable incomes plan budget weddings, or are you more interested in planning luxury weddings for clients with large budgets?&nbsp;<\/p>\n\n\n\n<p>One way to establish your target audience is to create&nbsp;<a href=\"https:\/\/fitsmallbusiness.com\/customer-profile-template-examples\/\">customer profiles<\/a>. A customer profile is an intimate deep dive into your target client. It\u2019s a fictional representation of the type of person you\u2019re aiming to serve. Profiles help you view future clients less abstractly. In turn, this allows you to create more specific content, making your services stand out and allowing you to <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-get-clients-for-event-planning\">get more clients<\/a> in a strategic way.&nbsp;<\/p>\n\n\n\n<a id=\"register\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Register your event planning business<\/h2>\n\n\n\n<p>Once you\u2019ve created a compelling and actionable business plan, the next step to building your event planning company is to register your business. While it\u2019s possible to operate an event planning business under your own name, registering under a business name is ideal. It offers you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personal liability protection (so that your personal assets won&#8217;t be taken from you if your clients sue your business)<\/li>\n\n\n\n<li>Other legal benefits<\/li>\n\n\n\n<li>Tax breaks and benefits<\/li>\n\n\n\n<li>Banking benefits (like the ability to take out a business loan)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Registering your business can also show your customers that you take your business seriously, which generates trust. It also allows you to make decisions down the road \u2014 such as bringing on a partner or hiring an intern \u2014 with minimal hassle.&nbsp;<\/p>\n\n\n\n<p>Different states have different registration requirements. So it\u2019s important to research what\u2019s required to&nbsp;<a href=\"https:\/\/www.sba.gov\/business-guide\/launch-your-business\/register-your-business\">register your event planning business<\/a> where you live.&nbsp;<\/p>\n\n\n\n<a id=\"invest\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Invest in the right tools&nbsp;<\/h2>\n\n\n\n<p>Investing in\u00a0<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/software-for-event-planners\">software for event planners<\/a> may feel like a luxury when you\u2019re just getting started. But the adage \u2014 \u201cit takes money to make money\u201d \u2014 applies to the tools you use when starting your business.\u00a0<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"88494\" class=\"elementor elementor-88494\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"511\" height=\"628\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-pipeline-banner-black.png\" class=\"attachment-medium_large size-medium_large wp-image-88488\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-pipeline-banner-black.png 511w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-pipeline-banner-black-244x300.png 244w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Everything in one place\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-657226d elementor-widget elementor-widget-text-editor\" data-id=\"657226d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Easily keep track of all your clients and projects using HoneyBook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p>Remember: when you spend time doing routine tasks that software could automate, you\u2019re taking time away from marketing your business and providing key services to your clients. While you may not see the dollars leaving your bank account, there is still a cost. If you\u2019re serious about learning how to build an event-planning business, you have to think like a business owner. And this thought process starts with thinking of your time as money.&nbsp;<\/p>\n\n\n\n<p>When you consider the cost of tools for your event planning business, think about how much time they will save you on tasks you\u2019re already doing. Also, consider the value of any additional features tools provide that you currently can\u2019t manage on your own. The right tools are there to make your life easier and your business more functional.&nbsp;<\/p>\n\n\n\n<p>If you implement them correctly, you may find that using <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/event-planner-tools\">event planning tools&nbsp;<\/a><strong>saves you money&nbsp;<\/strong>in the long run. Or&nbsp;that they&nbsp;<strong>make you more money&nbsp;<\/strong>than you would otherwise make on your own.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/best-crm-for-event-planners\">best CRM for event planners<\/a>, for example, can help with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scheduling meetings with clients and potential clients<\/li>\n\n\n\n<li>Managing tasks, setting deadlines, and ensuring everything gets done on time<\/li>\n\n\n\n<li>Drafting project proposals<\/li>\n\n\n\n<li>Creating and finalizing contracts<\/li>\n\n\n\n<li>Tracking documents after they leave your office<\/li>\n\n\n\n<li>Sending estimates and invoices to your clients<\/li>\n\n\n\n<li>Managing payments<\/li>\n<\/ul>\n\n\n\n<p>When you consider everything that CRM software can do for you, it makes sense to invest your money there. CRM software:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keeps you organized<\/li>\n\n\n\n<li>Helps you provide a consistent experience to your customers<\/li>\n\n\n\n<li>Saves you time that you can now spend on finding more clients and exceeding their expectations<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns cta-related-posts is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center left-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"related-post-heading\">Related Post<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/event-planner-tools\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/event-planner-tools\">7 types of event planner tools to run and grow a successful business<\/a><\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/event-planner-tools\"><img decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/digitaleventtools-1024x793.jpg\" alt=\"digital event tools for independent business owners help business flow your way.\" class=\"wp-image-82708\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/digitaleventtools-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/digitaleventtools-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/digitaleventtools-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/digitaleventtools-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/digitaleventtools.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<a id=\"pricing-plan\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Establish a scale-as-you-go pricing plan<\/h2>\n\n\n\n<p>Building a successful business means getting paid enough to serve your clients, keep your business running, and enable it to grow. The key to earning more money as you gain more experience is to start leveraging scalable <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/price-event-planning-services\">event planner pricing<\/a>.&nbsp;<\/p>\n\n\n\n<p>One way to improve your profits is to set a&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/the-price-is-right-turning-a-profit-in-the-event-planning\/233684#:~:text=Most%20event%20planners%20price%20their,percent%20being%20a%20rough%20average.\">\u201ccost plus\u201d pricing model<\/a>. Under this pricing model, you charge your clients the cost for whatever they\u2019re purchasing&nbsp;<em>plus&nbsp;<\/em>a percentage on top of your work. For example, if your clients book a $1,000 reception hall, you might charge them $1,000 plus a 20% fee \u2014 or $1,200. The extra $200 becomes your profit.&nbsp;<\/p>\n\n\n\n<p>Cost plus pricing works because the more add-ons clients include in their weddings, the more work you have to do. Cost plus also allows you to charge high-paying clients more while still allowing you to provide your services to people on a tighter budget.&nbsp;<\/p>\n\n\n\n<p>You can also use the same pricing model to set <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/event-planner-hourly-rates\">hourly rates<\/a> that also scale as you go. <\/p>\n\n\n\n<p>As you gain notoriety, you can decide on a minimum cost for your services. This can keep you from automatically turning clients with a tight budget away.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns cta-related-posts is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center left-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"related-post-heading\">Related Post<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/price-event-planning-services\">How to price event planning services<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/price-event-planning-services\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/price-event-planning-feature-1024x793.jpg.webp\" alt=\"Event planner uses clipboard.\" class=\"wp-image-83228\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/price-event-planning-feature-1024x793.jpg.webp 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/price-event-planning-feature-1024x793.jpg-300x232.webp 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/price-event-planning-feature-1024x793.jpg-768x595.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<a id=\"map\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Map your ideal clientflow&nbsp;<\/h2>\n\n\n\n<p>Your clientflow is the entire process of selling and delivering services, starting with selling your services to clients, and ending with gathering feedback from your clients. It\u2019s the thread that will pull through your entire working relationship, so it\u2019s important to map it out ahead of time.&nbsp;<\/p>\n\n\n\n<p>For example, you may have a strategy for marketing to prospective clients. But you find there is a gap between where they learn about your business and whether they take action to become clients. You can fill this gap with touchpoints to re-engage prospective clients and nudge them along the <a href=\"https:\/\/www.masterclass.com\/articles\/buyers-journey-explained\">buyer&#8217;s journey<\/a>. These touchpoints may include:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establishing an email newsletter where you provide genuine value to current and prospective clients<\/li>\n\n\n\n<li>Using <a href=\"https:\/\/www.business.com\/articles\/re-engagement-email-marketing-strategy\/\">re-engagement marketing strategies<\/a><\/li>\n\n\n\n<li>Following up with prospective clients who have expressed interest in your business<\/li>\n<\/ul>\n\n\n\n<p>By mapping your clientflow, you can visualize the entire process of working with clients and understand what the process looks like for them as well. As you continue to grow your business, you can refer back to your map and continue to optimize. From there, you can develop new strategies for engaging prospective clients, nurturing leads, and ultimately selling your services.&nbsp;<\/p>\n\n\n\n<a id=\"market\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Market your event planning business<\/h2>\n\n\n\n<p>Once you\u2019ve established the bones of your event planning business, the next step is to help clients find your business. Marketing your event planning business can be a full-time job on its own, especially if you\u2019re trying to use traditional marketing methods like radio or newspaper ads.&nbsp;<\/p>\n\n\n\n<p>Having your own website can make it easier to market yourself online as a local event planning service. <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-use-local-seo-to-help-your-business\">Local SEO<\/a> (search engine optimization) ties your company to a specific area, making it easier for potential clients to find you when they search \u201cevent planners near me.\u201d&nbsp;<\/p>\n\n\n\n<p>Using a key directory like creating a <a href=\"https:\/\/www.google.com\/business\/\">Google Business profile<\/a> will help clients searching for local event planners find you. This combined with employing other marketing tactics, such as word-of-mouth, social media, and digital marketing, can greatly increase your profits. And here&#8217;s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Word-of-mouth marketing<\/h3>\n\n\n\n<p>Not all marketing has gone digital. Word-of-mouth marketing includes various strategies, from talking to your family and friends about your new business to attending networking events in person.&nbsp;<\/p>\n\n\n\n<p>But, how much should you focus on word-of-mouth marketing?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-d62a36b is-style-default\" data-v=\"2\" data-block-id=\"d62a36b\"><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-d62a36b-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-f391de8\" data-block-id=\"f391de8\"><style>.stk-f391de8 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-f391de8 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#131416 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-f391de8\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-391-de-8-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-391-de-8-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ffb4bdf\" data-block-id=\"ffb4bdf\"><p class=\"stk-block-text__text\"><em>I do encourage people to intentionally network at least once a month. It gives you the ability to connect with others and helps with building up your reputation.\u201d <\/em><br>&#8211; <a href=\"https:\/\/pros.honeybook.com\/pros\/jese-gary?utm_source=Blog&amp;utm_medium=Content&amp;utm_campaign=How_to_build_an_event_planning_business_(and_grow)\">Jese Gary<\/a>, HoneyBook Pro and Business Consultant<\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<p>Struggling to find networking events in your area? Here&#8217;s how to get creative with this marketing strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attend business conferences and events<\/li>\n\n\n\n<li>Host a booth at a local career fair<\/li>\n\n\n\n<li>Book a table at a local festival or event<\/li>\n\n\n\n<li>Host a party introducing your business to family and friends<\/li>\n\n\n\n<li>Visit nearby event venues to introduce yourself to venue owners<\/li>\n<\/ul>\n\n\n\n<p>Word-of-mouth marketing is all about establishing yourself in your community. So the best way to make this work for your event planning business is to get out in your community, meet people, provide memorable and buzz-generating services, and let your winning personality shine through.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media marketing<\/h3>\n\n\n\n<p>Social media is a great way to showcase your business\u2019s personality while generating buzz about your capabilities.&nbsp;<\/p>\n\n\n\n<p>You can make social media work for you by posting regularly on social media accounts like Facebook, Instagram, Pinterest, and TikTok. As an event planner, you may have centerpieces to showcase. You might even partner with other professionals in your area. You could show off the work of a caterer you really admire, for example, or post pictures of a venue that\u2019s nice to work with. These types of posts show potential clients what they can expect if they choose to work with you.&nbsp;<\/p>\n\n\n\n<p>TikTok may be especially effective for event planners since you can film a short video while putting centerpieces together, choosing color schemes, or creating inspiration boards for your clients. Current research shows TikTok is&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/tiktok-stats\/\">the most engaging social media platform<\/a>. This means that you are more likely to receive feedback, comments, and reshares when you post on TikTok over other social media platforms.&nbsp;<\/p>\n\n\n\n<p>Another way to use social media marketing is to invest in social media advertisements. Platforms like Facebook offer some of the best advertising options for event planners. You can narrow your promotions by pinpointing your target audience based on your customer profiles. And even if you don\u2019t have a website, your social media page can serve as a place for customers to leave reviews, engage with your brand, and generate social proof for your business.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns cta-related-posts is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center left-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"related-post-heading\">Related Post<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-get-clients-for-event-planning\">How to get more clients for your event planning business<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-get-clients-for-event-planning\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/event-planning-clients-1024x793.jpg\" alt=\"Wedding aisle\" class=\"wp-image-82529\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/event-planning-clients-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/event-planning-clients-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/event-planning-clients-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/event-planning-clients-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/02\/event-planning-clients.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Other digital marketing strategies<\/h3>\n\n\n\n<p>While social media marketing is a big part of online advertising, it isn&#8217;t the only digital marketing strategy you can use to market your event planning business. Digital marketing comes in various formats, and each method has its own pros and cons.&nbsp;<\/p>\n\n\n\n<p>For example, email marketing can be effective for lead nurturing and engaging with clients. It&#8217;s estimated that&nbsp;<a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\">emails offer a 40:1 return on investment<\/a>. So for every dollar you spend, you can expect approximately $40 in return.&nbsp;<\/p>\n\n\n\n<p>Content marketing offers another savvy way to generate organic traffic. You can either create content \u2014 such as blog posts or YouTube videos \u2014 by yourself, or you can hire a freelancer to create digital content for you. Use this content to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase your ranking in search engines, which can lead to more organic traffic every month<\/li>\n\n\n\n<li>Incentivize potential clients to sign up for your email list by offering free content (like an eBook) when they sign up to receive marketing emails<\/li>\n\n\n\n<li>Educate current and potential clients about the event planning process<\/li>\n\n\n\n<li>Answer FAQs (like including an FAQ section on your website)<\/li>\n<\/ul>\n\n\n\n<p>Make your digital content go even further by using multimedia elements. For example, a blog post on its own might rank high for SEO. But a blog post embellished with a YouTube video and a few images goes even further; it might even encourage your clients to share that content with family and friends.&nbsp;<\/p>\n\n\n\n<a id=\"empower\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Empower yourself to build your business<\/h2>\n\n\n\n<p>Starting your own event planning business is a big undertaking. But you don\u2019t have to reinvent the wheel. By researching how other event planners have built successful careers and implementing these strategies, you can create a business you feel confident in and experience success with.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re ready to use event planning tools that&#8217;ll make running your business seamless, <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/signup\">click here to start a free trial<\/a> of our customer management software. Our software includes everything you need to run your business and sell your services, including contact forms, templates, and task management features. It also includes an all-in-one location where clients can schedule appointments, book services, and communicate with your team.&nbsp;<\/p>\n\n\n\n<p>We can help you get your event planning business off the ground, provide value to your clients, and simplify your lifestyle so you can follow your passion and become your own boss.\u00a0<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"88418\" class=\"elementor elementor-88418\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-9da3416 e-con-full cta_click e-flex e-con e-parent\" data-id=\"9da3416\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c140b17 e-con-full e-flex e-con e-child\" data-id=\"c140b17\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a187a elementor-widget elementor-widget-image\" data-id=\"88a187a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"570\" src=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png\" class=\"attachment-medium_large size-medium_large wp-image-88421\" alt=\"\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png 527w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow-277x300.png 277w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8393679 e-con-full e-flex e-con e-child\" data-id=\"8393679\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d74046 elementor-widget elementor-widget-heading\" data-id=\"3d74046\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Centralize your client management<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98318f1 elementor-widget elementor-widget-text-editor\" data-id=\"98318f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Capture leads, sell services, manage projects, and nurture client relationships from one platform.\u00a0 All that and more with HoneyBook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2608d81 elementor-widget elementor-widget-button\" data-id=\"2608d81\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Learn how to build an event planning business from the ground up, as well as how to grow your business into a profitable enterprise.&nbsp; Learning how to build an event planning business is one thing, but setting up for growth is a whole other task. Whether you\u2019re starting to plan events on the side or [&hellip;]<\/p>\n","protected":false},"author":850,"featured_media":93828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[465,369],"class_list":["post-83258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-growing-your-business","tag-growth"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/BusinessEssentialsThumbnail_EventPlanner.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/BusinessEssentialsThumbnail_EventPlanner-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/BusinessEssentialsThumbnail_EventPlanner-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/BusinessEssentialsThumbnail_EventPlanner-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/BusinessEssentialsThumbnail_EventPlanner-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/BusinessEssentialsThumbnail_EventPlanner-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/BusinessEssentialsThumbnail_EventPlanner.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Learn how to build an event planning business from the ground up, as well as how to grow your business into a profitable enterprise.&nbsp; Learning how to build an event planning business is one thing, but setting up for growth is a whole other task. Whether you\u2019re starting to plan events on the side or are ready to take the plunge and plan events full time, this is a comprehensive guide to get you where you want to be.&nbsp; We\u2019ll walk you through what you need to establish your business, while also planning for a future of growth with the&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Cait Carter","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/cait-carter"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build an Event Planning Business and Grow | HoneyBook<\/title>\n<meta name=\"description\" content=\"Ready to offer your event planning services but don\u2019t know how to get started? We walk you through how to build an event planning business and grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/build-event-planning-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an Event Planning Business and Grow | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Ready to offer your event planning services but don\u2019t know how to get started? 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