{"id":84192,"date":"2023-03-23T06:23:51","date_gmt":"2023-03-23T13:23:51","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=84192"},"modified":"2023-03-21T10:08:01","modified_gmt":"2023-03-21T17:08:01","slug":"best-practices-contact-form","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/best-practices-contact-form","title":{"rendered":"8 best practices for your website contact form"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>A website contact form is integral to an effective sales process. Here are eight ways to update your contact form, so it works for you <em>and<\/em> your potential customers.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices.jpg\" alt=\"Contact form best practices for independents.\" class=\"wp-image-84193\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices.jpg 2000w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>A website contact form is integral to an effective sales process, and connecting businesses with visitors interested in booking services. While using a standard plugin is simple enough, experienced creative pros know the importance of a strategic contact form to kick off a winning client experience.<\/p>\n\n\n\n<p>\u201cMost clients may not know the kind of information to provide to get you started right,\u201d explains Amy Sims of <a href=\"https:\/\/amysimsphotography.com\/\">Amy Sims Photography<\/a>. \u201cHaving a contact form allows you to dictate what information your client needs to serve them properly. In addition, a contact form will tighten the efficiency of your client intake so you can work smarter, not harder.\u201d<\/p>\n\n\n\n<p>So while your contact form helps prospects inquire, it can also provide you with vital information to qualify leads and feel well-informed for subsequent sales calls.<\/p>\n\n\n\n<p>But what makes a contact form successful beyond collecting names and email addresses? Here are eight best practices to update your <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-process\" target=\"_blank\" rel=\"noopener\" title=\"sales process\" data-wpil-keyword-link=\"linked\">sales process<\/a> with a contact form that works for you <em>and<\/em> your potential customers.<\/p>\n\n\n\n<p><strong>Jump to:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#cover-bases\">Cover your bases<\/a><\/li>\n\n\n\n<li><a href=\"#ask-budget\">Ask about budget<\/a><\/li>\n\n\n\n<li><a href=\"#personalize\">Use it to personalize your client experience<\/a><\/li>\n\n\n\n<li><a href=\"#important-questions\">Ask the all-important questions<\/a><\/li>\n\n\n\n<li><a href=\"#simple\">Keep it short and simple<\/a><\/li>\n\n\n\n<li><a href=\"#seamless\">Create a seamless user experience<\/a><\/li>\n\n\n\n<li><a href=\"#language\">Check your language<\/a><\/li>\n\n\n\n<li><a href=\"#schedule\">Protect your schedule (and inbox)<\/a><\/li>\n<\/ul>\n\n\n\n<a id=\"cover-bases\"><\/a>\n\n\n\n<center><div id=\"lightbox-inline-form-32f57485-a2da-459e-8f41-744388209b37\"><\/div><\/center>\n\n\n\n<h2 class=\"wp-block-heading\">Cover your bases<\/h2>\n\n\n\n<p>We all know how frustrating it is to write back to an inquiry only to find that their email address is wrong. That\u2019s why Chandai Raghunauth of <a href=\"https:\/\/www.chandaievents.com\/\">Chandai Events<\/a> recommends \u201chaving two different requirements for contact, like phone and email.\u201d<\/p>\n\n\n\n<p>\u201cI have had a few inquiries where the email was typed incorrectly, so I was able to call them and speak to them,\u201d Raghunauth shares. Collecting multiple forms of contact ensures you never miss an opportunity due to a typo, so be sure to update ASAP if you\u2019re still relying solely on email addresses!<\/p>\n\n\n\n<a id=\"ask-budget\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Ask about budget<\/h2>\n\n\n\n<p>While requesting a budget is a hotly debated topic, most business owners agree that it\u2019s vital information for prequalifying leads before channeling them into your sales pipeline.<\/p>\n\n\n\n<p>\u201cI always encourage asking what the prospective client&#8217;s budget is,\u201d notes Jessica Feiden of <a href=\"https:\/\/www.jessicakfeiden.com\/\">Jessica K Feiden Photography<\/a>. \u201cSometimes there may be wiggle room, but if there isn&#8217;t, you can save everyone time by passing along a few referrals that are a better fit for their budget.\u201d<\/p>\n\n\n\n<p>Some people might be put off by a question about their budgets \u2014&nbsp;especially if they don\u2019t have a number in mind yet. Instead of leaving it open-ended, Feiden suggests that \u201cincluding a budget dropdown menu may be more effective than a blank field. Unfortunately, many people will write TBD for their budget, which doesn&#8217;t help you know whether or not it&#8217;s a solid lead and a good fit for you.\u201d<\/p>\n\n\n\n<p>Of course, not every business needs to request a budget. For instance, if you run an e-commerce brand selling products with transparent pricing on the site, visitors typically prequalify themselves before reaching out. But if you provide services, it\u2019s helpful to know whether a prospect can afford your rates before setting up a consultation!<\/p>\n\n\n\n<a id=\"personalize\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Use it to personalize your client experience<\/h2>\n\n\n\n<p>Your contact form can collect vital information to guide your follow-up, so consider going beyond the basics and letting prospects tell you what they want in their words.<\/p>\n\n\n\n<p>\u201cI like to keep my contact forms as open-ended as possible with text fields instead of menus or check boxes because I like to hear my clients&#8217; words and phrases,\u201d shares content strategist <a href=\"https:\/\/www.juliannesmith.com\/\">Julianne Smith<\/a>. \u201cThis helps with communicating with them as well as attracting future clients.\u201d<\/p>\n\n\n\n<p>Wendy Kidd of <a href=\"https:\/\/www.eachandeverydetail.com\/\">Each &amp; Every Detail<\/a> agrees, adding that \u201ca contact form does much more when you ask relevant questions like \u2018What are you looking for?\u2019 and \u2018How soon are you wanting to work together?\u2019 Leave these questions open-ended so you can get as much detail as they are willing to provide.\u201d<\/p>\n\n\n\n<p>In addition to helpful details, you can get a feel for someone\u2019s personality and communication style, further confirming whether they are a match for your brand. And if they are, you\u2019ll have plenty to work with when customizing your first touchpoint!<\/p>\n\n\n\n<p>\u201cCapture details that allow you to speak more personally to them in your responses,\u201d encourages Katie Mast of <a href=\"https:\/\/www.rockpapercoin.com\/\">Rock Paper Coin<\/a>. \u201cAsk for their style and, most importantly, what made them reach out. This information will allow you to write a creative and personal response that is much more effective than anything canned and automated.\u201d<\/p>\n\n\n\n<p>Once you receive an inquiry, the conversation is in your hands. But before then, let your potential clients express their needs and what they hope to get from working with you. By the time you get on a call, they\u2019ll already feel heard and understood!<\/p>\n\n\n\n<a id=\"important-questions\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Ask the all-important questions<\/h2>\n\n\n\n<p>Beyond client experience, you can also learn a lot about the performance of your marketing efforts \u2014 but only if you have one key question in your website contact form.<\/p>\n\n\n\n<p>\u201cFor me, the most valuable field in my contact form is how they found me,\u201d attests Leah Weinberg of <a href=\"https:\/\/oduberg.com\/\">Oduberg Law LLP<\/a>. \u201cIt&#8217;s how I understand my referral sources. Because when you don&#8217;t know how people find you, how can you ever spend your time and money efficiently on networking, marketing, and advertising your business? The information I collect on my contact form directly impacts my annual decisions on whether to renew contracts for advertising and memberships.\u201d<\/p>\n\n\n\n<p>Google Analytics is excellent for collecting data, but it can be difficult to parse through all the numbers. Asking for referral sources in your contact form is a quick and easy way to keep a finger on the pulse of your marketing ROI so that you can adjust your strategy accordingly.<\/p>\n\n\n\n<a id=\"simple\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Keep it short and simple<\/h2>\n\n\n\n<p>Form fatigue is <em>real<\/em>, but you can easily avoid it by keeping your contact form succinct. \u201cThe shorter the form, the more likely it is to be filled out,\u201d confirms Deliece Knights of <a href=\"https:\/\/www.dhaliaevents.com\/\">Dhalia Events<\/a>. \u201cIf the information you are asking for is not important during the first point of contact, leave it out.\u201d<\/p>\n\n\n\n<p>So while you might want to know about someone\u2019s favorite color or coffee order, those unnecessary questions can become a barrier to completing your form. Save them for later!<\/p>\n\n\n\n<p>But Knights cautions that simplicity isn\u2019t just about form length. \u201cFewer questions does not always mean that your form is easy to fill,\u201d she notes. \u201cEnsure that the data you request from clients is easy for them to provide. Otherwise, you risk them abandoning the form during completion or providing incorrect data.\u201d To make it easier, she says that \u201cproviding response prompts gives a clear direction to the type of information you are requesting.\u201d<\/p>\n\n\n\n<p>If you\u2019re unsure whether your contact form is simple enough, consider sending it to friends or family members outside your industry. They won\u2019t hold back from providing honest feedback!<\/p>\n\n\n\n<a id=\"seamless\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Provide a seamless user experience<\/h2>\n\n\n\n<p>Beyond questions, be mindful of the form\u2019s usability as well. If you notice a low rate of response, it\u2019s possible that website visitors cannot find or complete the form \u2014 even if they want to inquire.<\/p>\n\n\n\n<p>First and foremost, ensure your contact form is accessible in the first place. George Wainwright of <a href=\"https:\/\/coastaldjandvideo.com\/\">Coastal DJ &amp; Video<\/a> stresses the importance of \u201cincluding a link to it on key pages of your website. Make it easy for folks to connect.\u201d<\/p>\n\n\n\n<p>Wainwright notes that the contact page can also serve as a sales touchpoint, adding that \u201cit&#8217;s another opportunity to drive home the benefits of doing business with you and even promote a special offer that can cement their interest.\u201d<\/p>\n\n\n\n<p>It might go without saying, but accessibility should extend to all devices \u2014 especially smartphones and tablets. Accessibility should always be a part of your <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/what-is-a-clientflow\">seamless clientflow<\/a>.<\/p>\n\n\n\n<p>\u201cMake sure your form is mobile-friendly!\u201d stresses Kariss Farris of <a href=\"https:\/\/www.pharrisphotos.com\/\">Pharris Photography + Films<\/a>. \u201cEspecially if you&#8217;re primarily marketing on social media platforms, your form should be easy to navigate on a mobile device.\u201d<\/p>\n\n\n\n<p>With mobile devices producing over half of global traffic, you cannot afford to miss out on leads from <a href=\"https:\/\/blog.hubspot.com\/website\/mobile-optimization-stats\">users on the go<\/a>.<\/p>\n\n\n\n<a id=\"language\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Check your language<\/h2>\n\n\n\n<p>Sometimes people don\u2019t fill out your contact form for an often-overlooked reason: They don\u2019t feel comfortable. A user\u2019s experience has everything to do with messaging and phrasing, so be mindful of using inclusive language that makes every visitor feel welcome in your business.&nbsp;<\/p>\n\n\n\n<p>\u201cIt is important to ensure that the language you use in your contact forms is gender-neutral so that all potential customers and their families assisting them in vetting websites feel welcome,\u201d says Jacqueline Vizcaino of <a href=\"https:\/\/www.tintedevents.com\/\">Tinted Event Design and Planning<\/a>. \u201cAlso, avoid he\/she or him\/her pronouns and opt for terms like they\/them instead. Partner, celebrant, or marrier are good examples of gender-neutral language.\u201d<\/p>\n\n\n\n<p>On a similar note, consider requesting pronouns in your contact form. Not only will it demonstrate inclusivity, but you\u2019ll also avoid any awkward missteps when it comes time to chat face-to-face!<\/p>\n\n\n\n<a id=\"schedule\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Protect your schedule (and inbox)<\/h2>\n\n\n\n<p>When the inquiries start flooding in, it doesn\u2019t take long before the inbox monster eats up your time. Punctual responses are critical, but that doesn\u2019t mean you need to wait idly until it\u2019s time to respond to a new lead in 30 seconds or less.&nbsp;<\/p>\n\n\n\n<p>\u201cYour contact form does not end its life after someone submits it,\u201d reminds Diane \u200bKolanovi\u0107-\u0160olaja of <a href=\"https:\/\/www.deekayevents.com\/\">Dee Kay Events<\/a>. \u201cIt keeps living in your inbox until you take care of it. Be sure to block off time every day to respond to inquiries. A great practice is to have inquiries filtered in your inbox and check that filter two to three times a day: morning, noon, and right before you sign off for the day.\u201d<\/p>\n\n\n\n<p>By setting boundaries around your inbox, you can reap the benefits of an effective contact form without dealing with overwhelm. But what happens if those emails aren\u2019t real people, let alone <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/qualified-leads\" target=\"_blank\" rel=\"noopener\" title=\"qualified leads\" data-wpil-keyword-link=\"linked\">qualified leads<\/a>? While spam entries may seem mildly inconvenient, they end up stealing valuable time for your day and putting you at risk of hacking.<\/p>\n\n\n\n<p>To kick spam out of your inbox, Mary Angelini of <a href=\"https:\/\/www.keymomentfilms.com\/\">Key Moment Films<\/a> recommends \u201cmaking sure your contact form has spam prevention measures that can help to reduce the amount of spam and fraudulent messages received. By implementing spam prevention measures, you can help reduce the amount of unwanted and potentially harmful messages received and focus on the leads truly interested in your product or service.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">With HoneyBook, business flows your way<\/h2>\n\n\n\n<p>When your contact form and follow-up process make sense, you\u2019ll enjoy a more streamlined sales process and happier customers who feel appreciated.&nbsp;Want more client insights? Download the full report \u201cKnow your clientflow: How the top professionals serve their clients\u201d. In it, you\u2019ll find detailed insights on what can make or break your client relationships, how to improve your clientflow, and tips and tricks to create a great client journey\u2014all based on our research talking directly with your clients!<\/p>\n\n\n\n<center><div id=\"lightbox-inline-form-da8d35fb-1edf-4508-869c-c192e48bdb9d\"><\/div><\/center>\n","protected":false},"excerpt":{"rendered":"<p>A website contact form is integral to an effective sales process. Here are eight ways to update your contact form, so it works for you and your potential customers. A website contact form is integral to an effective sales process, and connecting businesses with visitors interested in booking services. While using a standard plugin is [&hellip;]<\/p>\n","protected":false},"author":411,"featured_media":84193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[396,473],"class_list":["post-84192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-contact-form","tag-lead-generation"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/contact_form_best_practices.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>A website contact form is integral to an effective sales process. Here are eight ways to update your contact form, so it works for you and your potential customers. A website contact form is integral to an effective sales process, and connecting businesses with visitors interested in booking services. While using a standard plugin is simple enough, experienced creative pros know the importance of a strategic contact form to kick off a winning client experience. \u201cMost clients may not know the kind of information to provide to get you started right,\u201d explains Amy Sims of Amy Sims Photography. \u201cHaving a&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Meghan Ely","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/meghan-ely"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 best practices for your website contact form | HoneyBook<\/title>\n<meta name=\"description\" content=\"Your contact form is one of the most valuable pages on your website. Here are eight tips for having a great one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/best-practices-contact-form\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 best practices for your website contact form | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Your contact form is one of the most valuable pages on your website. 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