{"id":84256,"date":"2023-03-22T08:00:00","date_gmt":"2023-03-22T15:00:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=84256"},"modified":"2023-03-21T09:17:10","modified_gmt":"2023-03-21T16:17:10","slug":"website-redesign-retain-seo","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/website-redesign-retain-seo","title":{"rendered":"How to complete a website redesign without hurting your SEO"},"content":{"rendered":"\n

Are you thinking about redesigning your website but worried about SEO? Here’s how to ace a redesign without sacrificing rankings.<\/em><\/p>\n\n\n\n

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\"Redesign<\/figure>\n<\/figure>\n\n\n\n

Having a website that’s been established for a long time is great for your business. However, when you feel like you’re not keeping your visitors engaged, your website is visually outdated, or you’re suffering from low conversions and high bounce rates, it might be time for a website redesign.<\/p>\n\n\n\n

There are many things that you need to consider<\/a> when you decide to push through with a website redesign. First, you need to establish your redesigning goals and make sure to align your brand<\/a> with your ideal changes. You should also take a look at your branding and messaging<\/a> to ensure that appropriate changes are made there during the redesigning process that support your goals. Some other things that you need to think about are what your competition is doing, as well as the latest web design trends.<\/p>\n\n\n\n

However, one of the most important things you need to do when redesigning your website is to protect your site’s SEO value. Doing this is essential to helping you keep attracting your target audience and benefiting from your prior digital marketing efforts. After all, your new and improved website will be worth nothing if your intended audience doesn’t even get to see it.<\/p>\n\n\n\n

Jump to:<\/strong><\/p>\n\n\n\n

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  • Take inventory of your existing site<\/a><\/li>\n\n\n\n
  • Create a staging site<\/a><\/li>\n\n\n\n
  • Audit your staging site<\/a><\/li>\n\n\n\n
  • Set up 301 redirects<\/a><\/li>\n\n\n\n
  • Activate your redesigned website<\/a><\/li>\n\n\n\n
  • Check your robots.txt and meta robots<\/a><\/li>\n\n\n\n
  • Set up Google Search Console<\/a><\/li>\n\n\n\n
  • Monitor your SEO rankings<\/a><\/li>\n<\/ul>\n\n\n\n

    Complete a w<\/strong>ebsite redesign without losing SEO<\/h2>\n\n\n\n

    Redesigning your website while also prioritizing your SEO might seem like a daunting task. But by following the right steps, you can easily complete your website redesign project and keep your site’s SEO value at the same time. To help you with the process, here are the steps that you should follow:<\/p>\n\n\n\n<\/a>\n\n\n\n

    Take inventory of your existing website<\/h3>\n\n\n\n

    Before you change anything about your website, you should first take inventory of your current site. Since every page on your website is important when it comes to SEO, you wouldn’t want to miss a well-performing page just because you forgot about it.<\/p>\n\n\n\n

    To take an inventory of all the pages on your existing website, you can use your sitemap. This step is easier if you’re already using a content management system (CMS) that automatically generates a sitemap and keeps a running inventory of your website’s pages. You may also already have a manually made sitemap that you can use to cross-check your website.<\/p>\n\n\n\n

    If you have a small website, you can find a list of all your pages using Google’s index. Searching for \u201csite:yourwebsite.com\u201d will allow you to see all your website’s unique pages that Google has indexed. This tip might be impossible to do for larger sites because combing through every page of Google’s search results is inefficient and not very feasible.<\/p>\n\n\n\n

    Once you have a list of all your website’s pages, you should start auditing your site’s SEO features. This includes testing your website’s speed, sitemap, headings, metadata, canonical tags, and other factors that may affect your website’s SEO performance.<\/p>\n\n\n\n

    What about webpage features?<\/h3>\n\n\n\n

    If you currently are missing assets like a contact form or a service selection page, now is the time to add those things. Having a contact form<\/a> funnels leads directly to your clientflow and allows you to respond in a reasonable amount of time. Say goodbye to lost leads!<\/p>\n\n\n\n