{"id":84784,"date":"2023-04-11T03:45:00","date_gmt":"2023-04-11T10:45:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=84784"},"modified":"2023-08-14T10:07:59","modified_gmt":"2023-08-14T17:07:59","slug":"embracing-your-inner-ceo-ellen-yin","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/embracing-your-inner-ceo-ellen-yin","title":{"rendered":"Becoming a business owner and embracing your inner CEO with Ellen Yin"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover.jpg\" alt=\"\" class=\"wp-image-84785\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover.jpg 2000w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">What is it like to go from a cubicle to becoming a business owner and the CEO of your own company? Five years ago, Ellen Yin quit her corporate marketing job without a backup plan. She then turned a single $300 freelance contract as a marketing consultant into a seven-figure business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this conversation, Ellen is sharing what that journey looked like for her, how some independent business owners go into entrepreneurship without realizing they want to run a business in the first place, and how you can begin embracing your inner CEO. Plus, we\u2019re discussing the science of asking questions and the one mistake you might be making when you close out your emails!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/podcast.honeybook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Independent Business podcast<\/span><\/a><span style=\"font-weight: 400;\"> is powered by<\/span> <a href=\"https:\/\/honeybook.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HoneyBook<\/span><\/a><span style=\"font-weight: 400;\">, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.<\/span><\/p>\n\n\n\n<iframe src=\"https:\/\/embed.acast.com\/642c3f15a5f38c0011f3c907\/64307ba43cf4fc0011ef1a36?accentColor=ffffff&#038;bgColor=000000&#038;secondaryColor=ffffff&#038;font-family=Metrophobic&#038;font-src=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DMetrophobic\" frameBorder=\"0\" width=\"100%\" height=\"110px\"><\/iframe>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"84892\" class=\"elementor elementor-84892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-91ebf4f e-flex e-con-boxed e-con e-parent\" data-id=\"91ebf4f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b1456a e-flex e-con-boxed e-con e-parent\" data-id=\"1b1456a\" data-element_type=\"container\" 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elementor-size-sm\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/independent-business\/id1680745010\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-podcast\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M267.429 488.563C262.286 507.573 242.858 512 224 512c-18.857 0-38.286-4.427-43.428-23.437C172.927 460.134 160 388.898 160 355.75c0-35.156 31.142-43.75 64-43.75s64 8.594 64 43.75c0 32.949-12.871 104.179-20.571 132.813zM156.867 288.554c-18.693-18.308-29.958-44.173-28.784-72.599 2.054-49.724 42.395-89.956 92.124-91.881C274.862 121.958 320 165.807 320 220c0 26.827-11.064 51.116-28.866 68.552-2.675 2.62-2.401 6.986.628 9.187 9.312 6.765 16.46 15.343 21.234 25.363 1.741 3.654 6.497 4.66 9.449 1.891 28.826-27.043 46.553-65.783 45.511-108.565-1.855-76.206-63.595-138.208-139.793-140.369C146.869 73.753 80 139.215 80 220c0 41.361 17.532 78.7 45.55 104.989 2.953 2.771 7.711 1.77 9.453-1.887 4.774-10.021 11.923-18.598 21.235-25.363 3.029-2.2 3.304-6.566.629-9.185zM224 0C100.204 0 0 100.185 0 224c0 89.992 52.602 165.647 125.739 201.408 4.333 2.118 9.267-1.544 8.535-6.31-2.382-15.512-4.342-30.946-5.406-44.339-.146-1.836-1.149-3.486-2.678-4.512-47.4-31.806-78.564-86.016-78.187-147.347.592-96.237 79.29-174.648 175.529-174.899C320.793 47.747 400 126.797 400 224c0 61.932-32.158 116.49-80.65 147.867-.999 14.037-3.069 30.588-5.624 47.23-.732 4.767 4.203 8.429 8.535 6.31C395.227 389.727 448 314.187 448 224 448 100.205 347.815 0 224 0zm0 160c-35.346 0-64 28.654-64 64s28.654 64 64 64 64-28.654 64-64-28.654-64-64-64z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apple<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b670f6 elementor-align-center 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7.12982 15.8706 10.0443 18.4921C10.1185 18.5586 10.1791 18.6394 10.2225 18.7297C10.266 18.82 10.2915 18.9181 10.2976 19.0184C10.3037 19.1186 10.2903 19.2192 10.258 19.3142C10.2258 19.4092 10.1755 19.4969 10.1099 19.5722ZM29.1052 2.22647e-07C25.3293 2.22647e-07 21.9557 2.0293 20.0011 4.99451C18.0465 2.0293 14.6707 2.22647e-07 10.8948 2.22647e-07C9.46398 -0.000291128 8.04713 0.285361 6.72519 0.84064C5.40324 1.39592 4.2021 2.20994 3.19037 3.23621C2.17864 4.26248 1.37614 5.48089 0.828731 6.82183C0.281319 8.16278 -0.000287004 9.59998 2.19493e-07 11.0513C2.19493e-07 14.9236 2.41815 17.7159 4.94343 20.2996L14.8215 29.7741C14.9368 29.8847 15.0814 29.9586 15.2376 29.9866C15.3938 30.0147 15.5547 29.9957 15.7003 29.932C15.846 29.8683 15.97 29.7626 16.0571 29.6281C16.1442 29.4936 16.1904 29.3362 16.1902 29.1753V21.7944C16.1902 19.6587 17.8956 17.9288 20.0011 17.9243C21.0118 17.9261 21.9806 18.3346 22.6946 19.0602C23.4087 19.7858 23.8098 20.7692 23.8098 21.7944V29.1753C23.8098 29.8983 24.6625 30.2687 25.1785 29.7741L35.0566 20.2996C37.5819 17.7159 40 14.9236 40 11.0513C40.0003 9.59998 39.7187 8.16278 39.1713 6.82183C38.6239 5.48089 37.8214 4.26248 36.8096 3.23621C35.7979 2.20994 34.5968 1.39592 33.2748 0.84064C31.9529 0.285361 30.536 -0.000291128 29.1052 2.22647e-07Z\" fill=\"white\"><\/path><\/g><defs><clipPath id=\"clip0_101_2\"><rect width=\"40\" height=\"30\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iHeart Radio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962fa2c elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"962fa2c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/@HoneyBook\/videos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">YouTube<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/episode-1-transcript\" target=\"_blank\" rel=\"noreferrer noopener\">Transcript<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">From corporate work to independent business owner&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Did you know that <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/independent-business-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">72% of independent business owners<\/a> did not always intend to be business owners? Many of them also became accidental entrepreneurs, with <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/independent-business-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">43% of them starting as a side hustle<\/a>. Ellen Yin falls into this category, as she did not expect to become a CEO.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After a series of steps in curiosity, Ellen found herself intrigued by concepts that sparked something in her. Within ten months of being in her first corporate job, Ellen knew that it wasn\u2019t the place for her. She quit her job without a plan, expecting to look for another role that was a better fit for her at a different company. This was a few days before Christmas in 2017.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than immediately jumping into the application process, she took some time off for the holidays. Shortly after, a colleague reached out asking if she could help build a social media presence for their family business. That $300 project was the launch of Ellen\u2019s business. It opened her eyes to this opportunity that she has a skill set that she can monetize outside of a traditional job structure.&nbsp;<\/span><\/p>\n\n\n\n<div id='lightbox-inline-form-f7d37f1b-4a8e-4762-b0ea-9424de78c464'><\/div><div id='variation-inline-form-var-06ce7aab-c2b7-42fb-9ae9-4a8b3ecc2673'><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Challenges in becoming a CEO<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Stepping into the role of a CEO comes with a lot of challenges. Ellen attributes some of her success to her naivet\u00e9. She didn\u2019t have many fears, because she didn\u2019t have expectations. She simply saw challenges as learning curves:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The change in <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-file-self-employed-taxes\" target=\"_blank\" rel=\"noreferrer noopener\">tax preparation<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hiring contractors and employees<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Embracing the role of CEO<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Being an independent business owner isn\u2019t all sunshine and rainbows\u2014it\u2019s hard work and challenging in so many ways. Ellen found that she was untrained and unprepared for launching her business, yet she has learned how to embrace her inner CEO.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The science of asking questions<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As a CEO, are you asking enough questions? Whether that is to a colleague, a potential client, or even a business partnership, you could be missing out on opportunities by not asking the right questions. Let\u2019s dive into the science of asking questions as an independent business owner.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In 1993, social scientists <a href=\"https:\/\/www.jstor.org\/stable\/2489199?seq=1#page_scan_tab_contents\" target=\"_blank\" rel=\"noreferrer noopener\">Vicki Morwitz, Eric Johnson, and David Schmittlein<\/a> conducted a study with more than 40,000 participants that revealed that simply asking someone, if people were going to purchase a new car within the next six months, increased the likelihood they would purchase a car by 35%. Just asking them the question.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In an earlier study, <a href=\"https:\/\/www.researchgate.net\/publication\/232579629_Increasing_Voting_Behavior_by_Asking_People_If_They_Expect_to_Vote\" target=\"_blank\" rel=\"noreferrer noopener\">published in the Journal of Applied Psychology<\/a>, citizens were asked if they were going to vote in an upcoming election. Just by asking them if they&#8217;re going to vote, their likelihood to vote increased by 25%.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Questions are incredibly powerful as you&#8217;re moving into an independent business CEO mindset. Ellen has found this science to be a confirming strategy for closing deals in business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Create conversions by asking intentional and direct questions<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">So many of us attempt to be polite over email, which can ultimately be detrimental to our success. We end emails with phrases like \u201cLet me know if you\u2019re interested,\u201d giving our contacts permission to take a mental raincheck. A statement like this does not invite a conversation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As humans, we are primed to respond to questions while statements can go ignored. Consider how you keep the loop open in a conversation by asking questions. When you do that, the recipient of the question will want to close that loop by answering the question.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than ending your email with a passive statement, consider being a guide for the recipient. How can you make it easy for someone to respond? When you place the responsibility on someone else, it\u2019s easy for them to put it off (our lives are all chaotic and busy). In asking a direct question, it makes it easy for them to respond to that one question. Instead of stating, \u201cLet me know if you\u2019re interested,\u201d here are a few questions you can ask:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Would you like to move forward with this?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is this a good fit for you?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which of these options do you prefer?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What time would you like to meet all of these?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Each of these are specific questions that have a direct intent, which allows an easy answer of yes or no. Helping someone make a decision or facilitating a decision is one of the most powerful moves you can make in business, especially when it comes to conversion and sales.<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-5a341a0\" data-block-id=\"5a341a0\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-84981\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/Yin.png\" width=\"2200\" height=\"1237\" alt=\"Ellen Yin\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/Yin.png 2200w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/Yin-300x169.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/Yin-1024x576.png 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/Yin-768x432.png 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/Yin-1536x864.png 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/Yin-2048x1152.png 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Innovative marketing for CEOs and independent business owners<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Curiosity is one of the most underrated strengths that you can have as an entrepreneur. When you get curious and ask questions about concepts, businesses, and strategies, it opens the door to innovation. Those questions to others lead to the key to creativity: collaboration.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re collaborating with like-minded independent business owners, building partnerships, or sparking brand deals, getting curious about another brand and discussing ideas can lift the pressures and stress we often face in our marketing efforts. These conversations of curiosity allow for more innovative marketing in your business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Business growth through leading a team as a CEO<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">At the onset of becoming a business owner, you may not consider the potential growth that can allow you to build a team. Sometimes, <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/business-growth\" target=\"_blank\" rel=\"noopener\" title=\"business growth\" data-wpil-keyword-link=\"linked\">business growth<\/a> provides you with the opportunity to hire contractors and employees, allowing you to lead a team and embrace your inner CEO.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ellen ran her first year in business independently. By 2019, she hired a part-time contractor to support her boutique marketing agency. It wasn\u2019t long before that contractor became her first full-time employee. Now, that employee has built her own business, while still playing a part in Ellen\u2019s media company\u2014that shows the privilege that independent business owners have to not do things the traditional way. You can adapt to the goals, dreams, and lives of the people who work for you or with you as their ambitions change.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Currently, Ellen has <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/grow-your-team-successfully\" target=\"_blank\" rel=\"noreferrer noopener\">two full-time employees<\/a>, along with a few amazing contractors that she leads in her company. The biggest lesson that she has learned in leadership and hiring is rather than asking the how and what, start asking about the who:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Who would be the best fit for this?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Who could lead this project?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to learning how to retrain your brain to think this way, CEOs have to learn to allow people to make mistakes. In the same way that you had to figure things out on your own, consider simply being there as a guide or leader for your employees.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even Google did a study on what makes an effective team that reflects this concept. It wasn&#8217;t intelligence that created incredible teams, it was psychological safety. Teams want to feel safe to make mistakes, voice their opinions, show up as themselves, and be accepted.<\/span><\/p>\n\n\n        <lite-youtube class=\"\" \n        videoid=\"Sd2iGMl_b4o\" params=\"controls=1&#038;start=0&#038;end=0&#038;rel=0\" \n\n                    thumbnailresolution=\"res=recommended\"\n                \n        \n        ><\/lite-youtube>\n    \n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Combatting doubt as a CEO<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In your journey as a CEO and independent business owner, you may feel doubt creep in on you. One reminder you should consider as a CEO is in regard to the impermanence of many of your decisions. We often attach too much to our expected outcomes in business, because we feel that we have already risked so much in becoming a CEO.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your decisions are not as final as you may believe. So many decisions can be altered and reversed if needed. As you move forward with your decisions, take a look at the data and continue to iterate from there\u2014understanding that as a CEO, your data can help with making smarter decisions next time.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The biggest differentiator between the businesses that succeed and the ones that fail<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With every conversation we have on the podcast, I am asking our guests what the biggest differentiator is between the businesses that succeed and the ones that fail. Ellen\u2019s answer was simple: \u201cIt is an affinity for failure.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you desire to fail as often as possible, it allows for the data you need to become the person you want to be and the business you want to have. If you are filtering everything through the lens of your own lived experience, what you know limits what you can dream. Until you fail, it is not possible for you to think bigger.<\/span><\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xyMx0lIlDUg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-7b629ed\" data-block-id=\"7b629ed\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Important sections of the conversation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">[2:33] Data on independent business owners<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[3:15] Ellen\u2019s journey into entrepreneurship<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[6:08] Challenges in becoming a CEO<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[8:13] The science of asking questions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[10:02] How to end your emails<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[15:04] Innovative marketing: curiosity &amp; collaborations as a business owner<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[18:56] Business growth through leading a team as a CEO<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[24:24] Combatting doubt<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[26:55] Cubicle to CEO podcast income reports<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[31:37] Biggest differentiator between the businesses that succeed and the ones that fail<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-7f6a298\" data-block-id=\"7f6a298\"><\/div>\n\n\n\n<div id='lightbox-inline-form-72d76c86-612d-405d-b925-c461f6acfb95'><\/div><div id='variation-inline-form-var-143a635f-7d64-4314-88c6-796252bc7e73'><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-43f155e\" data-block-id=\"43f155e\"><style>.stk-43f155e{height:50px !important}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sources mentioned in this episode<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.jstor.org\/stable\/2489199?seq=1#page_scan_tab_contents\"><span style=\"font-weight: 400;\">JSTOR 1993 Study<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.researchgate.net\/publication\/232579629_Increasing_Voting_Behavior_by_Asking_People_If_They_Expect_to_Vote\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Journal of Applied Psychology Study<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubermanlab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Hubermanlab.com<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubermanlab.com\/using-play-to-rewire-and-improve-your-brain\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Huberman, Andrew. \u201cUsing Play to Rewire and Improve Your Brain.\u201d Huberman Lab Podcast<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0149763411000492?via=ihub\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Siviy, Stephen M., and Jaak Panksepp. \u201cIn Search of the Neurobiological Substrates for Social Playfulness in Mammalian Brains.\u201d Neuroscience &amp; Biobehavioral Reviews, Pergamon, 15 Mar. 2011<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.simplypsychology.org\/social-roles.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Mcleod, Saul. \u201cSocial Roles.\u201d Social Roles and Social Norms , Simply Psychology, 2008<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inc.com\/justin-bariso\/after-years-of-research-google-discovered-secret[%E2%80%A6]ilding-a-great-team-its-a-lesson-in-emotional-intelligence.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Google Study on Psychological Safety<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ellenyin.com\/incomereport\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Cubicle to CEO Podcast Income Reports <\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with the guest<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website: <a href=\"https:\/\/www.ellenyin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Ellenyin.com<\/span><\/a><\/li>\n\n\n\n<li>Services: <a href=\"https:\/\/cubicletoceo.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Cubicletoceo.com<\/span><\/a><\/li>\n\n\n\n<li>Instagram: <a href=\"https:\/\/instagram.com\/missellenyin\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">@missellenyin<\/span><\/a><\/li>\n\n\n\n<li>Business Instagram: <a href=\"https:\/\/www.instagram.com\/cubicletoceo\/\"><span style=\"font-weight: 400;\">@cubicletoceo<\/span><\/a><\/li>\n\n\n\n<li>Discover your signature CEO style with this 10 question quiz: <a href=\"https:\/\/www.ellenyin.com\/quiz\" target=\"_blank\" rel=\"noreferrer noopener\">www.ellenyin.com\/quiz<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is it like to go from a cubicle to becoming a business owner and the CEO of your own company? Five years ago, Ellen Yin quit her corporate marketing job without a backup plan. She then turned a single $300 freelance contract as a marketing consultant into a seven-figure business.&nbsp; In this conversation, Ellen [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":84785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[513],"tags":[53,61,514],"class_list":["post-84784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-independent-business-podcast","tag-business","tag-creative-entrepreneur","tag-podcast"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/1-Embracing-Your-Inner-CEO-with-Ellen-Yin-Cover.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>What is it like to go from a cubicle to becoming a business owner and the CEO of your own company? Five years ago, Ellen Yin quit her corporate marketing job without a backup plan. She then turned a single $300 freelance contract as a marketing consultant into a seven-figure business.&nbsp; In this conversation, Ellen is sharing what that journey looked like for her, how some independent business owners go into entrepreneurship without realizing they want to run a business in the first place, and how you can begin embracing your inner CEO. Plus, we\u2019re discussing the science of asking&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/independent-business-podcast\" rel=\"category tag\">Independent Business podcast<\/a>","author_info_v2":{"name":"Haylee Gaffin","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/hayleegaffin"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Becoming a Business Owner with Ellen Yin | HoneyBook<\/title>\n<meta name=\"description\" content=\"In this podcast, Yin quit her marketing job without a backup plan and went from a $300 contract to being a seven-figure business owner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/embracing-your-inner-ceo-ellen-yin\" 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