{"id":84791,"date":"2023-04-11T03:50:00","date_gmt":"2023-04-11T10:50:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=84791"},"modified":"2023-08-14T10:08:50","modified_gmt":"2023-08-14T17:08:50","slug":"video-marketing-science-showing-up-xayli-barclay","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/video-marketing-science-showing-up-xayli-barclay","title":{"rendered":"Video marketing: The science of showing up with XayLi Barclay"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover.jpg\" alt=\"\" class=\"wp-image-84792\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover.jpg 2000w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">We know the importance of the know, like, and trust factors when it comes to marketing your business, but did you know that your clients are more likely to trust you if they have the ability to make eye contact with you? That\u2019s where video marketing plays a major role. In this conversation, XayLi Barclay joins us to share how you can level up your video marketing game and strategy!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/podcast.honeybook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Independent Business podcast<\/span><\/a><span style=\"font-weight: 400;\"> is powered by<\/span> <a href=\"https:\/\/honeybook.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HoneyBook<\/span><\/a><span style=\"font-weight: 400;\">, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.<\/span><\/p>\n\n\n\n<iframe src=\"https:\/\/embed.acast.com\/642c3f15a5f38c0011f3c907\/64307e42a20c250012cf1017?accentColor=ffffff&#038;bgColor=000000&#038;secondaryColor=ffffff&#038;font-family=Metrophobic&#038;font-src=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DMetrophobic\" frameBorder=\"0\" width=\"100%\" height=\"110px\"><\/iframe>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"84892\" class=\"elementor elementor-84892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-91ebf4f e-flex e-con-boxed e-con e-parent\" data-id=\"91ebf4f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b1456a e-flex e-con-boxed e-con e-parent\" data-id=\"1b1456a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33eedbe elementor-widget elementor-widget-heading\" data-id=\"33eedbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Follow the Independent Business podcast<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3411d8e e-flex e-con-boxed e-con e-parent\" data-id=\"3411d8e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cccfd8 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"1cccfd8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/open.spotify.com\/show\/6HEABHsny0ABIk6agrl9hA\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-spotify\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111.1 8 0 119.1 0 256s111.1 248 248 248 248-111.1 248-248S384.9 8 248 8zm100.7 364.9c-4.2 0-6.8-1.3-10.7-3.6-62.4-37.6-135-39.2-206.7-24.5-3.9 1-9 2.6-11.9 2.6-9.7 0-15.8-7.7-15.8-15.8 0-10.3 6.1-15.2 13.6-16.8 81.9-18.1 165.6-16.5 237 26.2 6.1 3.9 9.7 7.4 9.7 16.5s-7.1 15.4-15.2 15.4zm26.9-65.6c-5.2 0-8.7-2.3-12.3-4.2-62.5-37-155.7-51.9-238.6-29.4-4.8 1.3-7.4 2.6-11.9 2.6-10.7 0-19.4-8.7-19.4-19.4s5.2-17.8 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elementor-size-sm\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/independent-business\/id1680745010\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-podcast\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M267.429 488.563C262.286 507.573 242.858 512 224 512c-18.857 0-38.286-4.427-43.428-23.437C172.927 460.134 160 388.898 160 355.75c0-35.156 31.142-43.75 64-43.75s64 8.594 64 43.75c0 32.949-12.871 104.179-20.571 132.813zM156.867 288.554c-18.693-18.308-29.958-44.173-28.784-72.599 2.054-49.724 42.395-89.956 92.124-91.881C274.862 121.958 320 165.807 320 220c0 26.827-11.064 51.116-28.866 68.552-2.675 2.62-2.401 6.986.628 9.187 9.312 6.765 16.46 15.343 21.234 25.363 1.741 3.654 6.497 4.66 9.449 1.891 28.826-27.043 46.553-65.783 45.511-108.565-1.855-76.206-63.595-138.208-139.793-140.369C146.869 73.753 80 139.215 80 220c0 41.361 17.532 78.7 45.55 104.989 2.953 2.771 7.711 1.77 9.453-1.887 4.774-10.021 11.923-18.598 21.235-25.363 3.029-2.2 3.304-6.566.629-9.185zM224 0C100.204 0 0 100.185 0 224c0 89.992 52.602 165.647 125.739 201.408 4.333 2.118 9.267-1.544 8.535-6.31-2.382-15.512-4.342-30.946-5.406-44.339-.146-1.836-1.149-3.486-2.678-4.512-47.4-31.806-78.564-86.016-78.187-147.347.592-96.237 79.29-174.648 175.529-174.899C320.793 47.747 400 126.797 400 224c0 61.932-32.158 116.49-80.65 147.867-.999 14.037-3.069 30.588-5.624 47.23-.732 4.767 4.203 8.429 8.535 6.31C395.227 389.727 448 314.187 448 224 448 100.205 347.815 0 224 0zm0 160c-35.346 0-64 28.654-64 64s28.654 64 64 64 64-28.654 64-64-28.654-64-64-64z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apple<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b670f6 elementor-align-center 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7.12982 15.8706 10.0443 18.4921C10.1185 18.5586 10.1791 18.6394 10.2225 18.7297C10.266 18.82 10.2915 18.9181 10.2976 19.0184C10.3037 19.1186 10.2903 19.2192 10.258 19.3142C10.2258 19.4092 10.1755 19.4969 10.1099 19.5722ZM29.1052 2.22647e-07C25.3293 2.22647e-07 21.9557 2.0293 20.0011 4.99451C18.0465 2.0293 14.6707 2.22647e-07 10.8948 2.22647e-07C9.46398 -0.000291128 8.04713 0.285361 6.72519 0.84064C5.40324 1.39592 4.2021 2.20994 3.19037 3.23621C2.17864 4.26248 1.37614 5.48089 0.828731 6.82183C0.281319 8.16278 -0.000287004 9.59998 2.19493e-07 11.0513C2.19493e-07 14.9236 2.41815 17.7159 4.94343 20.2996L14.8215 29.7741C14.9368 29.8847 15.0814 29.9586 15.2376 29.9866C15.3938 30.0147 15.5547 29.9957 15.7003 29.932C15.846 29.8683 15.97 29.7626 16.0571 29.6281C16.1442 29.4936 16.1904 29.3362 16.1902 29.1753V21.7944C16.1902 19.6587 17.8956 17.9288 20.0011 17.9243C21.0118 17.9261 21.9806 18.3346 22.6946 19.0602C23.4087 19.7858 23.8098 20.7692 23.8098 21.7944V29.1753C23.8098 29.8983 24.6625 30.2687 25.1785 29.7741L35.0566 20.2996C37.5819 17.7159 40 14.9236 40 11.0513C40.0003 9.59998 39.7187 8.16278 39.1713 6.82183C38.6239 5.48089 37.8214 4.26248 36.8096 3.23621C35.7979 2.20994 34.5968 1.39592 33.2748 0.84064C31.9529 0.285361 30.536 -0.000291128 29.1052 2.22647e-07Z\" fill=\"white\"><\/path><\/g><defs><clipPath id=\"clip0_101_2\"><rect width=\"40\" height=\"30\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iHeart Radio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962fa2c elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"962fa2c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/@HoneyBook\/videos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">YouTube<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/episode-2-transcript\" target=\"_blank\" rel=\"noreferrer noopener\">Transcript<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The science of showing up<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Video marketing has truly taken off for businesses, but are you actually showing up? Let\u2019s break down the science behind why video marketing works. In your brain, there is a <\/span><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/15268916\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fusiform face area<\/span><\/a><span style=\"font-weight: 400;\"> (FAA), which is dedicated to recognizing faces, making video marketing an incredibly valuable tool. Video can help you communicate your value, build trust, and solidify your working relationship with your clients.<\/span><\/p>\n\n\n\n<div id='lightbox-inline-form-f7d37f1b-4a8e-4762-b0ea-9424de78c464'><\/div><div id='variation-inline-form-var-06ce7aab-c2b7-42fb-9ae9-4a8b3ecc2673'><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Overcoming hurdles in getting started in video<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When XayLi initially launched her business, she wanted to do everything she could to market and grow the business, including video. Her journey with video marketing came with its own obstacles though, as she realized that she was afraid to be on camera. She had to overcome those fears, imposter syndrome, and even childhood trauma.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once she worked through those struggles, she found a natural knack for it. That\u2019s when she was approached by others to help them show up on camera\u2014people that were in the same position she was in when she first started.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the most common hurdles that keep business owners from using video in their marketing strategies include imposter syndrome, a lack of confidence, and not understanding the technical gear. So much of what\u2019s blocking you from starting can come down to mindset. You may be worried about showing up only to have your audience pick you apart\u2014and XayLi knows firsthand what that feels like.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To overcome those fears, XayLi transfers her ego. Rather than making camera time about her, she makes it about her audience by looking at her goals for showing up and what limitations she\u2019s creating if she doesn\u2019t. For example, if she doesn\u2019t show up on camera, then that blocks her audience from getting on camera and amplifying their own voices.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Video marketing for your business<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The number of businesses using video as a marketing tool is at an all-time high at 91%. With social media platforms prioritizing video and creating opportunities for independent business owners to show up, it\u2019s hard not to pivot to video for a marketing platform. Consider TikTok, Instagram Reels, Youtube and Youtube Shorts, LinkedIn, and Twitter.<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2634bad\" data-block-id=\"2634bad\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-84983\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/XayLi.png\" width=\"1600\" height=\"900\" alt=\"XayLi\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/XayLi.png 1600w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/XayLi-300x169.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/XayLi-1024x576.png 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/XayLi-768x432.png 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/XayLi-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Beyond video marketing: creative video in your clientflow<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While video marketing provides a huge opportunity for your business in your marketing channels, video can also be leveraged during your client journey. Other areas of opportunity for video marketing include creating valuable and engaging moments in your <\/span><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/what-is-a-clientflow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clientflow<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consider where you can incorporate video in your day-to-day, whether that looks like taking a call using&nbsp; <\/span><a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zoom meetings<\/span><\/a><span style=\"font-weight: 400;\"> or implementing tools like <\/span><a href=\"https:\/\/www.bonjoro.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bonjoro<\/span><\/a><span style=\"font-weight: 400;\"> to personalize your communication updates to clients while you deliver services. Your opportunities with video are endless.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, some <\/span><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HoneyBook<\/span><\/a><span style=\"font-weight: 400;\"> members even use video in their <a href=\"https:\/\/smartfiles.honeybook.com\/streamline\" target=\"_blank\" rel=\"noopener\">smart files<\/a><\/span><span style=\"font-weight: 400;\">&nbsp;to help build that trust we talked about. By showing up in front of the camera, they establish trust and encourage potential customers to connect with them.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Debunking hesitations around videos<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s easy to come up with excuses to not use video in your business. Here\u2019s some data pointing to reasons business owners actively aren\u2019t using video:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">30% say they lack the time to create video content.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">18% don&#8217;t know where to start.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">10% feel video is too expensive.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">While these hesitations are relevant, they may not be the reason you\u2019re not creating video content. Much of the time it comes down to not knowing what to say because you haven\u2019t done enough research or pre-work to define what it is that your audience needs to hear.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As business owners, we naturally want to help people\u2014most of us created our businesses to solve problems for other people. Look at what your audience needs to know and how you can solve their problems and answer their questions\u2014specifically in bite-size pieces. Short-form video provides you with the opportunity to connect with your audience who may have a shorter attention span while helping them solve their problems or pointing them in the direction of an actual solution.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Expenses: the best gear for video marketing<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re hesitating to get started with video because you think it\u2019s too expensive, consider the tools you have. Our phone cameras are unbelievably high quality these days. You don\u2019t have to invest a ton in video gear to get started with video marketing\u2014save that for later.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are nervous about creating the best quality, consider your audio first. Viewers can sit through a bad video, but they can\u2019t sit through bad audio.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The best camera is the one that you have in your hands right now.<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The future of video on social media<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Short-form video is at the forefront of every single platform right now. For independent business owners, long-form content is where the sweet spot lies. While you\u2019re reaching an audience with your short-form content, you have to provide them with more beyond the short-form video platforms.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Think of your goals as a business owner and what you should be leaning into to align with those goals. What do you want to lean into on each platform? Consider how creators make money versus an independent business owner\u2014creators have to have a huge audience to make a million dollars, but business owners don\u2019t.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to marketing, your goal as a business owner should be traffic, which can be achieved through short-form videos. Then you need to nurture that traffic with long-form content\u2014pre-recorded and live. Live video is an underutilized tool that so many creators are sleeping on.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Show up with authenticity<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One thing that XayLi does really well is show up authentically, which offers viewers the opportunity to connect on a more personal level with her. This decision came from the reality that XayLi is a creative person who had to learn how to be a business owner. She wanted to connect with her audience outside of her simply being a business owner, so she made a conscious decision to show up as the person behind her business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">She found that authenticity in her personal brand was ultimately what converted her viewers to want to work with her.<\/span><\/p>\n\n\n        <lite-youtube class=\"\" \n        videoid=\"9AgG45r2hfc\" params=\"controls=1&#038;start=0&#038;end=0&#038;rel=0\" \n\n                    thumbnailresolution=\"res=recommended\"\n                \n        \n        ><\/lite-youtube>\n    \n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Level up your video marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to level up your video marketing, you have a couple of options. Consider your resources. How much time and money can you dedicate to giving it a try? If you have the time, consider what you want to improve\u2014whether your equipment or <\/span><a href=\"https:\/\/www.learn.startshootgrow.com\/courses\/camera-confidence-class\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">your on camera self<\/span><\/a><span style=\"font-weight: 400;\">. Practice and get better about how you\u2019re showing up in front of the lens. If you have some money, your next step would be to hire someone to help you set up your gear.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The biggest differentiator between the businesses that succeed and the ones that fail<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With every conversation we have on the podcast, I am asking our guests what the biggest differentiator is between the businesses that succeed and the ones that fail. XayLi\u2019s answer was fitting for our conversation around video marketing: \u201cIt\u2019s the ability to adapt.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a business owner, you have to be open to the changes that are happening in your industry, in technology, and in trends. There is so much to embrace as the world develops and changes, but if you\u2019re not adapting, you may be the business that fails.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Important sections of the conversation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">[3:25] XayLi\u2019s journey to video marketing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[8:08] Video marketing for your business in 2023<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[10:44] Creative video in your clientflow<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[14:38] Debunking hesitations in videos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[20:59] The future of video marketing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[26:01] Authentically showing up<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[29:39] Level up your video marketing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">[33:27] Biggest differentiator between the businesses that succeed and the ones that fail<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id='lightbox-inline-form-72d76c86-612d-405d-b925-c461f6acfb95'><\/div><div id='variation-inline-form-var-143a635f-7d64-4314-88c6-796252bc7e73'><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-98f9d20\" data-block-id=\"98f9d20\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sources mentioned in this episode<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/zoom.us\/\"><span style=\"font-weight: 400;\">Zoom<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bonjoro.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bonjoro<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/gp\/product\/B08GH4NFDH\/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&amp;psc=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Walking Pad<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fully.com\/standing-desks\/small-spaces.html\"><span style=\"font-weight: 400;\">Standing Desk<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wyzowl: Video Marketing Statistics in 2023<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.learn.startshootgrow.com\/courses\/camera-confidence-class\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Camera Confidence Class<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pros.honeybook.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Find a HoneyBook Pro<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with the guest<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website: <a href=\"https:\/\/xaylibarclay.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Xaylibarclay.com<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Services: <\/span><a href=\"https:\/\/www.learn.startshootgrow.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">learn.startshootgrow.com<\/span><\/a><\/li>\n\n\n\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@officialxaylibarclay\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">youtube.com\/@officialxaylibarclay<\/span><\/a><\/li>\n\n\n\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/xaylibarclay\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">instagram.com\/xaylibarclay<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We know the importance of the know, like, and trust factors when it comes to marketing your business, but did you know that your clients are more likely to trust you if they have the ability to make eye contact with you? That\u2019s where video marketing plays a major role. In this conversation, XayLi Barclay [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":84792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[513],"tags":[53,61,65,514],"class_list":["post-84791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-independent-business-podcast","tag-business","tag-creative-entrepreneur","tag-marketing","tag-podcast"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/04\/2-Video-Marketing-The-Science-of-Showing-Up-with-XayLi-Barclay-Cover.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>We know the importance of the know, like, and trust factors when it comes to marketing your business, but did you know that your clients are more likely to trust you if they have the ability to make eye contact with you? That\u2019s where video marketing plays a major role. In this conversation, XayLi Barclay joins us to share how you can level up your video marketing game and strategy! The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook.&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/independent-business-podcast\" rel=\"category tag\">Independent Business podcast<\/a>","author_info_v2":{"name":"Haylee Gaffin","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/hayleegaffin"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing with XayLi Barclay | HoneyBook<\/title>\n<meta name=\"description\" content=\"Your clients trust you more if they can make eye contact with you. 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