{"id":86846,"date":"2023-05-29T08:11:00","date_gmt":"2023-05-29T15:11:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=86846"},"modified":"2023-09-01T09:05:54","modified_gmt":"2023-09-01T16:05:54","slug":"sales-qualified-lead","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/sales-qualified-lead","title":{"rendered":"How to use sales-qualified leads for small business sales"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Learn how to define sales-qualified leads for your business so you can identify them faster, prioritize nurturing them, and convert them into clients.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-1024x793.jpg\" alt=\"Woman determining her sales-qualified leads\" class=\"wp-image-86849\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Identifying a sales-qualified lead (SQL) can help you save time while prioritizing the right potential clients. These types of leads are traditionally vetted by a sales team or have taken specific actions that show they\u2019re more likely to convert and book with you.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re an independent business owner, the right criteria and tools can help you identify sales-qualified leads and nurture them in a timely manner. Learn everything you need to incorporate this strategy into your <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/lead-generation-funnel\" target=\"_blank\" rel=\"noopener\" title=\"lead generation funnel\" data-wpil-keyword-link=\"linked\">lead generation funnel<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Jump to:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#definition\">What is a sales-qualified lead?<\/a><\/li>\n\n\n\n<li><a href=\"#sql-and-mql\">What&#8217;s the difference between a sales-qualified lead and a marketing-qualified lead?<\/a><\/li>\n\n\n\n<li><a href=\"#criteria\">Defining the criteria for your sales-qualified leads<\/a><\/li>\n\n\n\n<li><a href=\"#generate\">How to generate more sales-qualified leads<\/a><\/li>\n\n\n\n<li><a href=\"#nurture\">How to nurture your sales-qualified leads<\/a><\/li>\n\n\n\n<li><a href=\"#technology\">Leverage technology to capture and qualify more leads<\/a><\/li>\n<\/ul>\n\n\n\n<span id=\"definition\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">What is a sales-qualified lead?<\/h2>\n\n\n\n<p>For independent businesses, a sales-qualified lead is a potential client who\u2019s shown strong interest in your services and is a good <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/evaluate-customer-fit\" target=\"_blank\" rel=\"noreferrer noopener\">client fit<\/a>.<\/p>\n\n\n\n<p>Your definition of an SQL will be unique to your business, and it\u2019s up to you or your sales team to determine the actions that define one. For instance, they may have downloaded a whitepaper, scheduled a consultation, or joined your newsletter. These actions signal a higher level of engagement with your business than someone who has simply visited your website or followed your social media channels.&nbsp;<\/p>\n\n\n\n<span id=\"sql-and-mql\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the difference between a sales-qualified lead and a marketing-qualified lead?<\/h2>\n\n\n\n<p>Compared to a <a href=\"https:\/\/blog.hubspot.com\/marketing\/definition-marketing-qualified-lead-mql-under-100-sr\" target=\"_blank\" rel=\"noreferrer noopener\">marketing-qualified lead<\/a>, or MQL, an SQL is further down your sales funnel. An MQL may have interacted with your marketing channels and expressed interest in your brand, but an SQL communicates more intent to buy and book with you.&nbsp;<\/p>\n\n\n\n<p>Once you determine a lead is an SQL, you can prioritize them for more one-on-one conversations about your services and follow-ups to get them to book with you.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns cta-related-posts is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center left-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"related-post-heading\">Related Post<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/qualified-leads\" target=\"_blank\" rel=\"noreferrer noopener\">How to evaluate qualified leads for your business<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/qualified-leads\"><img decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/qualified-leads-feature-1024x793.jpg\" alt=\"Woman evaluating qualified leads for her business\" class=\"wp-image-81557\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/qualified-leads-feature-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/qualified-leads-feature-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/qualified-leads-feature-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/qualified-leads-feature-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/qualified-leads-feature.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<span id=\"criteria\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">Defining the criteria for your sales-qualified leads<\/h2>\n\n\n\n<p>For enterprise-level companies, a sales-qualified lead is someone who\u2019s ready to speak to the sales team. For your purposes as an independent business owner, these are leads who are ready to make a purchase (regardless of whether you have a sales team or not).&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zendesk.com\/blog\/best-lead-scoring-models-7-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead scoring<\/a> is one method you can use to define your SQLs. Lead scoring helps you define the actions or criteria that signify a lead is ready to book with you. You can assign points to each of these criteria to determine how to prioritize each lead. The more points the lead has, the more you should prioritize reaching out and converting them into a client.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Positive lead scoring metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They\u2019re in your lead pipeline<\/strong>: Have they already downloaded something from your website or signed up for your newsletter? If so, they probably already have knowledge about your business and who you are.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They follow you on social media<\/strong>: If the lead is already following you on your social channels they are more likely to book with you than if they haven\u2019t seen or engaged with your digital marketing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They\u2019ve contacted you for more information<\/strong>: Has a prospect already reached out to you? Inbound leads should be prioritized higher over leads from <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/email-outreach\" target=\"_blank\" rel=\"noopener\" title=\"cold outreach\" data-wpil-keyword-link=\"linked\">cold outreach<\/a>.&nbsp;Bonus points if the prospect has already answered your <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/10-discovery-questions-for-new-leads\">discovery questions<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They\u2019re a good fit for your business based on your <\/strong><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-identify-your-ideal-client\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ideal client profile<\/strong><\/a>: Have you captured their information via a questionnaire or contact form? Evaluating their timeline, needs, and business type or job title (if applicable) are some of the initial questions that will determine fit.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They\u2019re a referral lead<\/strong>: Our research found that referral leads are more likely to book, making these important to isolate as qualified leads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Their budget aligns with your revenue goals<\/strong>: Lastly, budget is one of the most important criteria for qualified leads. If their budget fits your range of pricing, they\u2019ll be more likely to book. If their budget is too low, they\u2019ll probably look elsewhere for a better fit.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>While building out your criteria for sales-qualified leads, you can also determine the criteria to score a lead negative. This might include:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Negative lead scoring metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unsubscribing from your newsletter or other marketing messages<\/li>\n\n\n\n<li>Low engagement with your email marketing if they are still subscribed (no opens or clicks)<\/li>\n\n\n\n<li>Location doesn\u2019t fit the market that you service<\/li>\n\n\n\n<li>Budget doesn\u2019t fit with your pricing and packaging<\/li>\n\n\n\n<li>Timeline or project date doesn\u2019t fit your schedule&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All of these factors are indicators that your lead isn\u2019t an SQL, and therefore, you can let them know you can\u2019t service them, and\/or archive them within your CRM.&nbsp;<\/p>\n\n\n\n<span id=\"generate\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">How to generate more sales-qualified leads<\/h2>\n\n\n\n<p>Successful <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/lead-generation\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> always starts with targeting your ideal clients. First, start with understanding where they come from. If you use a system like HoneyBook, you can leverage <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/what-is-a-lead-source\" target=\"_blank\" rel=\"noreferrer noopener\">lead source<\/a> reports to determine where most of your clients hear about you.&nbsp;<\/p>\n\n\n\n<p>Once you know where your leads come from, you can focus more on those platforms. For instance, if most of your leads hear about you on Instagram, it\u2019s time to start running paid ads there or increase your budget on the platform.&nbsp;<\/p>\n\n\n\n<p>You can also improve the way you vet leads. If you haven\u2019t invested in vetting technology for your business yet, you could be missing out on tools that help you save time. With HoneyBook, for example, a lot of the qualifying leads work is taken off your plate. Every time you get a new inquiry, the platform considers your previous clients and how the new client compares. From there, it uses <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/honeybook-ai-features\" target=\"_blank\" rel=\"noreferrer noopener\">AI capabilities<\/a> to let you know if the lead is more likely to book or more valuable for your business in terms of budget.&nbsp;<\/p>\n\n\n\n<span id=\"nurture\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">How to nurture your sales-qualified leads<\/h2>\n\n\n\n<p>sales-qualified leads likely don\u2019t need as much nurturing as marketing-qualified leads. They\u2019re ready to speak with someone directly and move forward, so nurturing them is all about moving fast.&nbsp;<\/p>\n\n\n\n<p>They\u2019re at the part of the sales process where they\u2019re ready to hear your <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-pitch\" target=\"_blank\" rel=\"noopener\" title=\"sales pitch\" data-wpil-keyword-link=\"linked\">sales pitch<\/a> and solutions for their pain points.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve identified SQLs, move forward with scheduling as soon as possible. Depending on how much information you have about them, you can even send a file that allows them to schedule a consultation and also view your project proposal.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-0041221 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-0041221-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-0041221-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-0041221.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0041221-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0041221-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-c9eef97 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-c9eef97 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c9eef97-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-381f79f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-381f79f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-97eb796 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-97eb796-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Pro tip<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/automations\">Automate<\/a> the process for responding to leads by setting up a thank you email for each new inquiry. Our research shows that clients are nearly 10% more likely to book when you respond in an hour compared to 48 hours or more.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<span id=\"technology\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">Leverage technology to capture and qualify more leads<\/h2>\n\n\n\n<p>If you have a high volume of leads coming in each month and a robust scoring system, a CRM will help you stay organized and prioritize your outreach.&nbsp;<\/p>\n\n\n\n<p>Better yet, consider a clientflow management platform that will let you capture leads, qualify them, and convert them into clients. HoneyBook provides independent businesses with all the tools they need to manage their business\u2013all in one place.&nbsp;<\/p>\n\n\n\n<p>When it comes to potential clients, HoneyBook will let you know when you have sales-qualified leads that are more likely to book and secure a high-value project with you. With timely notifications, you\u2019ll know how to prioritize your new inquiries and save time booking more clients.&nbsp;<\/p>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-6bb1d93 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-6bb1d93-wrapper.ugb-container__wrapper{border-radius:12px !important;background-image:url(https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Banner-CTA-Background2.jpg)}.ugb-6bb1d93-wrapper.ugb-container__wrapper:before{opacity:0.5}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-6bb1d93-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-6bb1d93-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Improve your clientflow from hey to pay<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">HoneyBook makes it easy to capture leads, qualify them, and book new clients.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9def6fd ugb-main-block\"><style>.ugb-9def6fd .ugb-button1{background-color:#000000}.ugb-9def6fd .ugb-button1 .ugb-button--inner,.ugb-9def6fd .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Try it for free<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to define sales-qualified leads for your business so you can identify them faster, prioritize nurturing them, and convert them into clients.&nbsp; Identifying a sales-qualified lead (SQL) can help you save time while prioritizing the right potential clients. These types of leads are traditionally vetted by a sales team or have taken specific actions [&hellip;]<\/p>\n","protected":false},"author":705,"featured_media":86849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[372,396,473,288],"class_list":["post-86846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-booking-leads","tag-contact-form","tag-lead-generation","tag-nurturing-leads"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Learn how to define sales-qualified leads for your business so you can identify them faster, prioritize nurturing them, and convert them into clients.&nbsp; Identifying a sales-qualified lead (SQL) can help you save time while prioritizing the right potential clients. These types of leads are traditionally vetted by a sales team or have taken specific actions that show they\u2019re more likely to convert and book with you.&nbsp; If you\u2019re an independent business owner, the right criteria and tools can help you identify sales-qualified leads and nurture them in a timely manner. Learn everything you need to incorporate this strategy into your&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Claire Bough","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/claire-bough"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Sales-Qualified Leads for Your Independent Business | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how to define sales-qualified leads so you can identify them faster and turn them into clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Sales-Qualified Leads for Your Independent Business | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Learn how to define sales-qualified leads so you can identify them faster and turn them into clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-29T15:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-01T16:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire Bough\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Claire Bough\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Bough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead\",\"name\":\"How to Use Sales-Qualified Leads for Your Independent Business | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg\",\"datePublished\":\"2023-05-29T15:11:00+00:00\",\"dateModified\":\"2023-09-01T16:05:54+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4\"},\"description\":\"Learn how to define sales-qualified leads so you can identify them faster and turn them into clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#primaryimage\",\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg\",\"contentUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg\",\"width\":2000,\"height\":1548,\"caption\":\"Woman determining her sales-qualified leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbb.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; branding\",\"item\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to use sales-qualified leads for small business sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4\",\"name\":\"Claire Bough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g\",\"caption\":\"Claire Bough\"},\"description\":\"Claire Bough is a content marketer with more than five years' experience working with small business owners and creating education, content, and resources to help them grow.\",\"sameAs\":[\"https:\/\/x.com\/Claire Bough\"],\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/claire-bough\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Sales-Qualified Leads for Your Independent Business | HoneyBook","description":"Learn how to define sales-qualified leads so you can identify them faster and turn them into clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead","og_locale":"en_US","og_type":"article","og_title":"How to Use Sales-Qualified Leads for Your Independent Business | HoneyBook","og_description":"Learn how to define sales-qualified leads so you can identify them faster and turn them into clients.","og_url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_published_time":"2023-05-29T15:11:00+00:00","article_modified_time":"2023-09-01T16:05:54+00:00","og_image":[{"width":2000,"height":1548,"url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg","type":"image\/jpeg"}],"author":"Claire Bough","twitter_card":"summary_large_image","twitter_creator":"@Claire Bough","twitter_site":"@honeybook","twitter_misc":{"Written by":"Claire Bough","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead","name":"How to Use Sales-Qualified Leads for Your Independent Business | HoneyBook","isPartOf":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#primaryimage"},"thumbnailUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg","datePublished":"2023-05-29T15:11:00+00:00","dateModified":"2023-09-01T16:05:54+00:00","author":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4"},"description":"Learn how to define sales-qualified leads so you can identify them faster and turn them into clients.","breadcrumb":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#primaryimage","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg","contentUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-qualified-leads.jpg","width":2000,"height":1548,"caption":"Woman determining her sales-qualified leads"},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-qualified-lead#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbb.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; branding","item":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding"},{"@type":"ListItem","position":3,"name":"How to use sales-qualified leads for small business sales"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4","name":"Claire Bough","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g","caption":"Claire Bough"},"description":"Claire Bough is a content marketer with more than five years' experience working with small business owners and creating education, content, and resources to help them grow.","sameAs":["https:\/\/x.com\/Claire Bough"],"url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/claire-bough"}]}},"_links":{"self":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/86846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=86846"}],"version-history":[{"count":0,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/86846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/86849"}],"wp:attachment":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=86846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=86846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=86846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}