{"id":87720,"date":"2023-07-12T03:00:00","date_gmt":"2023-07-12T10:00:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=87720"},"modified":"2023-07-26T12:26:51","modified_gmt":"2023-07-26T19:26:51","slug":"tech-grow-your-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/tech-grow-your-business","title":{"rendered":"Using AI and tech to mindfully grow your business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-1024x793.jpg\" alt=\"\" class=\"wp-image-88065\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When it comes to AI, one of the biggest challenges that business owners face is discerning when to lean into new technology and when not to use it. How do you <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/ai-technologies-survey\" target=\"_blank\" rel=\"noreferrer noopener\">take advantage of automation<\/a> and grow your business while still maintaining a pulse on your personal touches and brand?<\/p>\n\n\n\n<p>On today\u2019s episode, I sat down with technology educator and content creator LaShonda Brown to talk about this very dilemma. LaShonda does an amazing job of making tech accessible so that you can do more in your business and life.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/podcast.honeybook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Independent Business podcast<\/span><\/a><span style=\"font-weight: 400;\"> is powered by <\/span><a href=\"https:\/\/honeybook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">HoneyBook<\/span><\/a><span style=\"font-weight: 400;\">, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.<\/span><\/p>\n\n\n\n<iframe src=\"https:\/\/embed.acast.com\/642c3f15a5f38c0011f3c907\/64a2e0d1fecf9e0011976cd2?bgColor=000000&#038;font-family=Metrophobic&#038;font-src=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DMetrophobic\" frameBorder=\"0\" width=\"100%\" height=\"110px\"><\/iframe>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"84892\" class=\"elementor elementor-84892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-91ebf4f e-flex e-con-boxed e-con e-parent\" data-id=\"91ebf4f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b1456a e-flex e-con-boxed e-con e-parent\" data-id=\"1b1456a\" data-element_type=\"container\" 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elementor-size-sm\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/independent-business\/id1680745010\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-podcast\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M267.429 488.563C262.286 507.573 242.858 512 224 512c-18.857 0-38.286-4.427-43.428-23.437C172.927 460.134 160 388.898 160 355.75c0-35.156 31.142-43.75 64-43.75s64 8.594 64 43.75c0 32.949-12.871 104.179-20.571 132.813zM156.867 288.554c-18.693-18.308-29.958-44.173-28.784-72.599 2.054-49.724 42.395-89.956 92.124-91.881C274.862 121.958 320 165.807 320 220c0 26.827-11.064 51.116-28.866 68.552-2.675 2.62-2.401 6.986.628 9.187 9.312 6.765 16.46 15.343 21.234 25.363 1.741 3.654 6.497 4.66 9.449 1.891 28.826-27.043 46.553-65.783 45.511-108.565-1.855-76.206-63.595-138.208-139.793-140.369C146.869 73.753 80 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7.12982 15.8706 10.0443 18.4921C10.1185 18.5586 10.1791 18.6394 10.2225 18.7297C10.266 18.82 10.2915 18.9181 10.2976 19.0184C10.3037 19.1186 10.2903 19.2192 10.258 19.3142C10.2258 19.4092 10.1755 19.4969 10.1099 19.5722ZM29.1052 2.22647e-07C25.3293 2.22647e-07 21.9557 2.0293 20.0011 4.99451C18.0465 2.0293 14.6707 2.22647e-07 10.8948 2.22647e-07C9.46398 -0.000291128 8.04713 0.285361 6.72519 0.84064C5.40324 1.39592 4.2021 2.20994 3.19037 3.23621C2.17864 4.26248 1.37614 5.48089 0.828731 6.82183C0.281319 8.16278 -0.000287004 9.59998 2.19493e-07 11.0513C2.19493e-07 14.9236 2.41815 17.7159 4.94343 20.2996L14.8215 29.7741C14.9368 29.8847 15.0814 29.9586 15.2376 29.9866C15.3938 30.0147 15.5547 29.9957 15.7003 29.932C15.846 29.8683 15.97 29.7626 16.0571 29.6281C16.1442 29.4936 16.1904 29.3362 16.1902 29.1753V21.7944C16.1902 19.6587 17.8956 17.9288 20.0011 17.9243C21.0118 17.9261 21.9806 18.3346 22.6946 19.0602C23.4087 19.7858 23.8098 20.7692 23.8098 21.7944V29.1753C23.8098 29.8983 24.6625 30.2687 25.1785 29.7741L35.0566 20.2996C37.5819 17.7159 40 14.9236 40 11.0513C40.0003 9.59998 39.7187 8.16278 39.1713 6.82183C38.6239 5.48089 37.8214 4.26248 36.8096 3.23621C35.7979 2.20994 34.5968 1.39592 33.2748 0.84064C31.9529 0.285361 30.536 -0.000291128 29.1052 2.22647e-07Z\" fill=\"white\"><\/path><\/g><defs><clipPath id=\"clip0_101_2\"><rect width=\"40\" height=\"30\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iHeart Radio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962fa2c elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"962fa2c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/@HoneyBook\/videos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">YouTube<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/episode-17-transcript\" target=\"_blank\" rel=\"noreferrer noopener\">Transcript<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use SaaS tools to achieve time and financial freedom<\/h2>\n\n\n\n<p>It\u2019s easy to diagnose problems, but being open to the solution is another story. A ton of entrepreneurs say they want more time and financial freedom, but they are intimated by new technologies that could provide that for them.&nbsp;<\/p>\n\n\n\n<p>Software as a service (SaaS) tools are more accessible today than ever, which means that independent business owners can use the same tools to grow their businesses that big corporations have been using for years.&nbsp;<\/p>\n\n\n\n<p>Every new software or piece of tech will not help grow your business. Thanks to information consolidation tech like new monthly subscription models, business owners can find what works for them to free up their time and energy.&nbsp;<\/p>\n\n\n\n<div id='lightbox-inline-form-f7d37f1b-4a8e-4762-b0ea-9424de78c464'><\/div><div id='variation-inline-form-var-06ce7aab-c2b7-42fb-9ae9-4a8b3ecc2673'><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The best place to find new software tools: YouTube<\/h2>\n\n\n\n<p>How do you begin to uncover which new SaaS tool is right to help grow your business? An easily accessible place to start is on YouTube, the second largest search engine behind Google. You can simply type your problem into the search bar to find the answers you need.&nbsp;<\/p>\n\n\n\n<p>There are tons of creators who have tried these SaaS tools and can tell you about the pros and cons to help you decipher if it\u2019s right for your business. Plus, you can start to learn from these creators by watching what they do.<\/p>\n\n\n\n<p>When implementing new tools, the most important thing to remember is not to do it just because you see other businesses doing it, but instead, start with your own problems and look for the right solutions for you.&nbsp;<\/p>\n\n\n\n<p>If you need help identifying your problems, think about the gap between where you are and where you want to go.&nbsp;<\/p>\n\n\n        <lite-youtube class=\"\" \n        videoid=\"QWoOqLzq4zg\" params=\"controls=1&#038;start=0&#038;end=0&#038;rel=0\" \n\n                    thumbnailresolution=\"res=recommended\"\n                \n        \n        ><\/lite-youtube>\n    \n\n\n<h2 class=\"wp-block-heading\">Utilize help from others to learn new tech<\/h2>\n\n\n\n<p>Many business owners shy away from new tech because they think they can\u2019t learn it. In fact, it\u2019s normal to live with more friction in your business because you don\u2019t want to take the time to figure out how to set up a new software tool.&nbsp;<\/p>\n\n\n\n<p>The truth is that friction leads to more wasted minutes that compound over time, and setting up a SaaS tool only takes around 30 minutes. If you feel lost, these tools come with experienced professionals that can help you, like the <a href=\"https:\/\/pros.honeybook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HoneyBook Pros<\/a> community or <a href=\"https:\/\/www.canva.com\/community\/canva-verified-experts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva Verified Experts<\/a>. When you take advantage of the people who are there to serve you, you\u2019ll save time setting up, learning, and adopting new tech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to reframe the fear of tech eliminating the personal touch<\/h2>\n\n\n\n<p>You may feel like everything in business has to come directly from you with a personal touch, which is often why entrepreneurs choose not to automate or delegate tasks. However, <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/exceed-client-expectations\" target=\"_blank\" rel=\"noreferrer noopener\">HoneyBook research<\/a> found that 86% of clients purchase from the business that responds first. By working overtime to do everything yourself, you are losing time and valuable clients.<\/p>\n\n\n\n<p>When you have the mindset of, \u201cI don\u2019t want the software to talk to a client first, I have to talk to them first,\u201d you are limiting the amount of money you can make and the people you can help. Plus, you need to have a global mindset and think about clients in the world who want to contact your business when you\u2019re asleep.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The one way to find out what your customers want<\/h2>\n\n\n\n<p>There\u2019s a lot of talk about how customer expectations have shifted due to the \u201c<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/amazonification-client-expectations\" target=\"_blank\" rel=\"noreferrer noopener\">Amazonification<\/a>\u201d of modern life. We\u2019ve been trained to expect things in a 24-hour turnaround period. At the same time, there is a shift towards a more bespoke shopping experience. Customers also appreciate handwritten notes and personal touches that small businesses can provide.<\/p>\n\n\n\n<p>The best way to know exactly what your clients want is to ask them. Business owners get used to being a megaphone that simply put content out into the world when in reality they need to be a telephone. Whether you send out a survey, ask questions on social media, or have one-on-one conversations with your clients, it\u2019s important to get their feedback on a regular basis.<\/p>\n\n\n\n<p>Talking to your customers will help you know just how much tech to incorporate into your business, and in what ways. For example, some influencers have seen more success with informal Zoom calls than large webinars. Sometimes \u201clow-tech\u201d options win out because they are more personal.<\/p>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-f304de3\" data-block-id=\"f304de3\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-88638\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/2B0A3815-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"LaShonda and Natalie discuss AI.\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/2B0A3815-scaled.jpg 2560w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/2B0A3815-300x200.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/2B0A3815-1024x683.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/2B0A3815-768x512.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/2B0A3815-1536x1024.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/2B0A3815-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to leverage YouTube and StreamYard to connect with your audience<\/h2>\n\n\n\n<p>LaShonda found that her community loves to connect with her through live streams, so she started utilizing a program called StreamYard that allowed her to host live streams on YouTube and LinkedIn simultaneously.&nbsp;<\/p>\n\n\n\n<p>StreamYard is a \u201cglorified Zoom call\u201d where you can communicate with your audience. For example, when a participant comments, you can highlight their comment and put it up on the stream for everyone to see.<\/p>\n\n\n\n<p>After a live stream is over, it automatically becomes a video on LaShonda\u2019s YouTube channel, and since she has the monetization turned on, it becomes a source of passive income for her business.&nbsp;<\/p>\n\n\n\n<p>YouTube has done a better job than any other platform to monetize creators, and more independent business owners should be investing in their YouTube channels the same way they invest in Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When to use AI and when to do it yourself<\/h2>\n\n\n\n<p>When it comes to <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/honeybook-ai-features\" target=\"_blank\" rel=\"noreferrer noopener\">new tech and AI<\/a>, you don\u2019t have to start in the deep end. You can just dip your toe in. AI is an amazing tool to help get your brain going and get you past a blank page. That doesn\u2019t mean that it should replace the unique spin that only you can put on your work.&nbsp;<\/p>\n\n\n\n<p>For example, HoneyBook has released an <a href=\"https:\/\/help.honeybook.com\/en\/articles\/7988571-understanding-and-using-the-ai-composer\" target=\"_blank\" rel=\"noreferrer noopener\">AI email composer<\/a> that helps you get past the blank screen when you aren\u2019t sure how to respond to an email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LaShonda\u2019s favorite tech tools<\/h2>\n\n\n\n<p>LaShonda loves using <a href=\"https:\/\/www.groove.ooo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groove<\/a> because it\u2019s a hybrid between tech and humanity. Groove is a co-working platform where you can virtually work with people around the world to get more done. When you use Groove, it turns on your camera and sends a push notification to up to three other people that can sign on and work with you.<\/p>\n\n\n\n<p>Groove leverages the concept of <a href=\"https:\/\/www.medicalnewstoday.com\/articles\/body-doubling-adhd\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cbody doubling,\u201d<\/a> which can help you get more done. It is an especially helpful tool for people with ADHD.<\/p>\n\n\n\n<p>Another tool that LaShonda recommends is <a href=\"https:\/\/minichat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Minichat<\/a>, which helps you respond to comments and direct messages on social media. This tool can free up your time and give you more time away from your phone while also helping you make more money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What differentiates the businesses that succeed from the ones that fail<\/h2>\n\n\n\n<p>The businesses that succeed are the ones who understand that their business is in a constant state of evolution. Being willing to put something out there and refine it over time, instead of waiting for it to be perfect, is the key to success.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-70ebf25\" data-block-id=\"70ebf25\"><\/div>\n\n\n\n<div id='lightbox-inline-form-72d76c86-612d-405d-b925-c461f6acfb95'><\/div><div id='variation-inline-form-var-143a635f-7d64-4314-88c6-796252bc7e73'><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-f619c5a\" data-block-id=\"f619c5a\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Important sections of the conversation:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[1:30] Using tech as a gateway to freedom<\/li>\n\n\n\n<li>[3:37] How to find the tech tools that are right for your business<\/li>\n\n\n\n<li>[14:41] Utilizing tech support<\/li>\n\n\n\n<li>[16:03] Tech versus the human touch<\/li>\n\n\n\n<li>[23:46] How to find out what your clients want<\/li>\n\n\n\n<li>[29:51] Livestreaming on YouTube via StreamYard<\/li>\n\n\n\n<li>[36:46] When to use AI and when not to use it<\/li>\n\n\n\n<li>[41:07] LaShonda\u2019s favorite tech tools<\/li>\n\n\n\n<li>[44:59] The biggest differentiator between businesses that succeed and ones that fail<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sources mentioned in this episode<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/laracasey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lara Casey<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.canva.com\/community\/canva-verified-experts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva Verified Experts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pros.honeybook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HoneyBook Pros<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/exceed-client-expectations\" target=\"_blank\" rel=\"noreferrer noopener\">Client Expectations Data<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/streamyard.com\/?utm_source=google&amp;utm_medium=paid&amp;utm_campaign=19135821723&amp;utm_content=144170532476&amp;utm_term=streamyard&amp;gadid=640131768610&amp;utm_source=google-ads&amp;utm_medium=cpc&amp;utm_campaign=&amp;utm_agid=144170532476&amp;utm_term=streamyard&amp;creative=640131768610&amp;device=c&amp;placement=&amp;gclid=Cj0KCQjw4s-kBhDqARIsAN-ipH3n7kam_nRFsK0FcYHKK7WuRd9uHhbwdlk179mIYa1sc1XunsGv7UsaAlm2EALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">StreamYard<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.canva.com\/magic-write\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva Magic Write<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groove.ooo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groove<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.medicalnewstoday.com\/articles\/body-doubling-adhd\" target=\"_blank\" rel=\"noreferrer noopener\">Body doubling and ADHD<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/minichat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MiniChat<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with the guest<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website:<\/strong> <a href=\"https:\/\/www.lashondabrown.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.lashondabrown.com\/<\/a><\/li>\n\n\n\n<li><strong>YouTube:<\/strong> <a href=\"https:\/\/www.youtube.com\/@LaShondaMBrown\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/@LaShondaMBrown<\/a><\/li>\n\n\n\n<li><strong>The Bootstrap Club:<\/strong> <a href=\"https:\/\/www.lashondabrown.com\/jointheclub\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.lashondabrown.com\/jointheclub<\/a><\/li>\n\n\n\n<li><strong>Instagram:<\/strong> <a href=\"https:\/\/www.instagram.com\/lashondambrown\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/lashondambrown\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to AI, one of the biggest challenges that business owners face is discerning when to lean into new technology and when not to use it. How do you take advantage of automation and grow your business while still maintaining a pulse on your personal touches and brand? On today\u2019s episode, I sat [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":88065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[513],"tags":[524,107,514],"class_list":["post-87720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-independent-business-podcast","tag-artificial-intelligence","tag-business-tips","tag-podcast"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/Using-AI-and-technology-mindfully-to-grow-your-business-LaShonda-Brown.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>When it comes to AI, one of the biggest challenges that business owners face is discerning when to lean into new technology and when not to use it. How do you take advantage of automation and grow your business while still maintaining a pulse on your personal touches and brand? On today\u2019s episode, I sat down with technology educator and content creator LaShonda Brown to talk about this very dilemma. LaShonda does an amazing job of making tech accessible so that you can do more in your business and life. The Independent Business podcast is powered by HoneyBook, the all-in-one&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/independent-business-podcast\" rel=\"category tag\">Independent Business podcast<\/a>","author_info_v2":{"name":"Haylee Gaffin","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/hayleegaffin"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Tech to Grow Your Business w\/ LaShonda Brown | HoneyBook<\/title>\n<meta name=\"description\" content=\"LaShonda Brown shares how you can leverage technology and AI to grow your business without losing your personal touch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/tech-grow-your-business\" 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