{"id":88795,"date":"2023-07-31T07:35:00","date_gmt":"2023-07-31T14:35:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=88795"},"modified":"2023-07-28T08:44:02","modified_gmt":"2023-07-28T15:44:02","slug":"why-are-my-emails-going-to-spam","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/why-are-my-emails-going-to-spam","title":{"rendered":"Why are my emails going to spam? 11 reasons"},"content":{"rendered":"\n

At some point, most business email senders face the age-old question: “Why are my emails going to spam?<\/em>” Learn the biggest reasons why messages end up in users’ spam folders, and discover what you can do to get back into people’s inboxes.<\/em><\/p>\n\n\n\n

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Does this common email marketing loop sound familiar? You spend hours crafting an engaging email or newsletter, speaking to your audience’s interests, and offering real value. You click “send”… and wait… and wait.<\/p>\n\n\n\n

Finally, you put feelers out, check your email marketing metrics<\/a>, and learn that people haven’t been getting your messages. You find a spam tester online and find out your emails contain many spammy elements\u2014that\u2019s why they aren’t reaching your clients. Instead, they’re going straight to their spam folders, because email service providers are flagging them.<\/p>\n\n\n\n

“Wait,” you think, “why are my emails going to spam? What are spammy elements?”<\/p>\n\n\n\n

The good news is the reason is probably something you can fix. Here are 11 possible reasons and potential fixes to help you reach more inboxes.<\/p>\n\n\n\n

Jump to:<\/strong><\/p>\n\n\n\n

    \n
  • People aren’t opening your emails<\/a><\/li>\n\n\n\n
  • Recipients forget who you are<\/a><\/li>\n\n\n\n
  • Your sender name is confusing or impersonal<\/a><\/li>\n\n\n\n
  • Your subject lines don’t match your content<\/a><\/li>\n\n\n\n
  • You use spam trigger words<\/a><\/li>\n\n\n\n
  • Your recipient addresses are outdated<\/a><\/li>\n\n\n\n
  • Your domain has a bad reputation<\/a><\/li>\n\n\n\n
  • You email people without permission<\/a><\/li>\n\n\n\n
  • You don’t have a clear unsubscribe option<\/a><\/li>\n\n\n\n
  • You send attachments<\/a><\/li>\n\n\n\n
  • Your emails aren’t authenticated<\/a><\/li>\n<\/ul>\n\n\n\n\n\n

    1. People aren’t opening your emails<\/strong><\/h2>\n\n\n\n

    An email filter’s job is to keep unwanted messages out of readers’ inboxes. If readers don’t interact with your messages, filtering algorithms assume people don’t want to see those messages.<\/p>\n\n\n\n

    The simplest way to learn whether people are engaging with your email is to review your open and click-through rates. According to 2022 data from Campaign Monitor, email open rates average 21.5% across industries<\/a>, while click-through rates average 2.5%. If your numbers are lower, it might be time to revitalize your email strategy.<\/p>\n\n\n\n

    Use a new newsletter template to make your email newsletter more visually engaging. Divide your email list<\/a> into interest groups, also known as segments<\/a>, to send the right content and offers to the right people. <\/p>\n\n\n\n<\/a>\n\n\n\n

    2. Recipients forget who you are<\/strong><\/h2>\n\n\n\n

    If readers don’t remember signing up for your email list, or the emails they receive aren\u2019t as expected, it\u2019s possible they\u2019ll click the spam button when your messages appear. In the very least, they\u2019ll hit delete. That tells their email filter to do the same with your future messages, and that you don\u2019t value the messages.<\/p>\n\n\n\n

    Fortunately, this is a fairly easy problem to fix\u2014it comes down to email design best practices<\/a>. First, make sure all of your emails have consistent branding. Use your company name in the sender line and add your logo to the email body.  <\/p>\n\n\n\n

    Second, make sure you’re personalizing each message and targeting client interests. Using the person’s name in a casual greeting \u2014 “Hey Sam” instead of “Dear valued reader” \u2014 is a great start. Sending different content to different interest groups will also help build that relationship. Make sure you have a personalized email signature, too, and sign off in a personable, friendly way.<\/p>\n\n\n\n