{"id":9719,"date":"2017-07-19T07:00:18","date_gmt":"2017-07-19T11:00:18","guid":{"rendered":"http:\/\/www.risingtidesociety.com\/?p=9719"},"modified":"2022-07-20T12:30:35","modified_gmt":"2022-07-20T19:30:35","slug":"choose-a-brand-color-palette","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/choose-a-brand-color-palette","title":{"rendered":"How to Choose a Color Palette for Your Branding"},"content":{"rendered":"<div class=\"crocodoc-page crocodoc-current-page crocodoc-page-visible\" data-width=\"1024\" data-height=\"1325.1764705882354\">\n<div class=\"crocodoc-page-inner\">\n<div class=\"crocodoc-page-content\">\n<div class=\"crocodoc-page-autoscale\">\n<p class=\"tb f157\"><span class=\"tx\">For small business owners who can\u2019t afford professional branding, the best thing to do is to\u00a0<\/span><span class=\"tx\">keep your branding simple. When choosing a color palette you can keep it simple by limiting it\u00a0<\/span><span class=\"tx\">to no more than four colors. A well-developed color palette might have more than that, but for\u00a0<\/span><span class=\"tx\">non-designers that can be overwhelming. The more colors you introduce, the more potential\u00a0<\/span><span class=\"tx\">there is for them to clash, and the harder it is to implement them consistently.\u00a0<\/span><span class=\"tx\">As a small business owner, you already have enough to stress about and your color palette\u00a0<\/span><span class=\"tx\">shouldn\u2019t be one of them. This article will walk you through the process of choosing a color\u00a0<\/span><span class=\"tx\">palette for the branding of your small business.<\/span><\/p>\n<h4 class=\"tb f159\"><span class=\"tx f157\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9721\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg 800w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002-300x300.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002-150x150.jpg 150w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002-768x768.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002-500x500.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/h4>\n<h4 class=\"tb f159\"><span class=\"tx f157\">Know Your Audience<\/span><\/h4>\n<p class=\"crocodoc-2gf6HF crocodoc-page-text\"><span class=\"tx\">A successful color palette must appeal to your ideal audience. Before choosing colors it\u2019s\u00a0<\/span><span class=\"tx\">necessary to do a little research.<\/span><span class=\"tx\">To understand your dream clients\u2019 preferences look at other companies they like. Find this out\u00a0<\/span><span class=\"tx\">by asking them directly or seeing what businesses they follow on social media. Then answer the\u00a0<\/span><span class=\"tx\">following questions.<\/span><\/p>\n<ul>\n<li class=\"tb f159\"><span class=\"tx\">What other companies does your ideal audience like?<\/span><\/li>\n<li class=\"tb f159\"><span class=\"tx\">How would you describe the color palettes that those companies use? (bright, neutral,\u00a0<\/span><span class=\"tx\">earthy)<\/span><\/li>\n<li class=\"tb f159\"><span class=\"tx\">Are there specific colors that reoccur among the branding of those companies?<\/span><\/li>\n<\/ul>\n<h4 class=\"tb f159\"><span class=\"tx f157\">Know Your Competition<\/span><\/h4>\n<p class=\"crocodoc-2gf6HF crocodoc-page-text\"><span class=\"tx\">Next it\u2019s important to familiarize yourself with the competition. Look at the branding of your\u00a0<\/span><span class=\"tx\">competitors and see what colors they\u2019re using. This will provide insight into what colors you\u00a0<\/span><span class=\"tx\">should avoid. It\u2019s important to create a memorable brand that sets you apart from your\u00a0<\/span><span class=\"tx\">competition. Answer the following questions to help you do so.<\/span><\/p>\n<ul>\n<li class=\"tb f159\"><span class=\"tx\">Who are your direct competitors?<\/span><\/li>\n<li class=\"tb f159\"><span class=\"tx\">What types of color palettes are they using? (feminine, bold, playful)<\/span><\/li>\n<li class=\"tb f159\"><span class=\"tx\">Are there specific colors that reoccur among your competitors?<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"crocodoc-page\" data-width=\"1024\" data-height=\"1325.1764705882354\">\n<div class=\"crocodoc-page-inner\">\n<div class=\"crocodoc-page-content\">\n<div class=\"crocodoc-page-autoscale\">\n<div class=\"tb f159\">\n<h4><span class=\"tx f157\">Find Inspiration<\/span><\/h4>\n<p><span class=\"tx\">Now that you know what types of colors appeal to your ideal audience and which ones are used\u00a0<\/span><span class=\"tx\">by your competitors, it\u2019s time to gather inspiration. Creating a Pinterest board is helpful for this\u00a0<\/span><span class=\"tx\">purpose. Once you have your board of inspiration, look for common color palettes that begin to\u00a0<\/span><span class=\"tx\">emerge. Answer the following questions to gain some insight into which colors are most\u00a0<\/span><span class=\"tx\">appropriate for your brand.<\/span><\/p>\n<ul>\n<li><span class=\"tx\">What terms do you envision describing your brand style? (classic, modern, fun)<\/span><\/li>\n<li><span class=\"tx\">What colors do you associate with those adjectives?\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"tx\">Here are some helpful color associations.<\/span><\/p>\n<ul>\n<li><span class=\"tx\">Red \u2013 bold, active, passionate<\/span><\/li>\n<li><span class=\"tx\">Pink \u2013 feminine, romantic<\/span><\/li>\n<li><span class=\"tx\">Orange \u2013 enthusiastic, playful, fun<\/span><\/li>\n<li><span class=\"tx\">Yellow \u2013 happy, warm, cheerful<\/span><\/li>\n<li><span class=\"tx\">Green \u2013 eco-friendly, fresh<\/span><\/li>\n<li><span class=\"tx\">Blue \u2013 calming, trustworthy, peaceful<\/span><\/li>\n<li><span class=\"tx\">Purple \u2013 royal, creative<\/span><\/li>\n<li><span class=\"tx\">Black \u2013 classic, sophisticated, formal<\/span><\/li>\n<li><span class=\"tx\">Brown \u2013 stable, earthy, rugged<\/span><\/li>\n<\/ul>\n<p><span class=\"tx\">This list is just a start of course. There are also negative color associations, which you\u2019ll want to\u00a0<\/span><span class=\"tx\">consider. It\u2019s also important to know that colors have different associations in different\u00a0<\/span><span class=\"tx\">cultures. The list above is based on western culture.<\/span>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"crocodoc-page\" data-width=\"1024\" data-height=\"1325.1764705882354\">\n<div class=\"crocodoc-page-inner\">\n<div class=\"crocodoc-page-content\">\n<div class=\"crocodoc-page-autoscale\">\n<div class=\"crocodoc-2gf6HF crocodoc-page-text\">\n<p><span class=\"tx\">Although it\u2019s a good start, this brief list oversimplifies matters, since hue, value, and shade will\u00a0<\/span><span class=\"tx\">greatly affect the association of each color. So, let\u2019s discus that next.<\/span><\/p>\n<h4 class=\"tb f159\"><span class=\"tx f157\">Hue, Value, &amp; Saturation<\/span><\/h4>\n<p><span class=\"tx\">Hue is essentially a pure color, without white or black added to it.<\/span><span class=\"tx\">Value is how light or dark a color is. When black is added to a hue, it\u2019s referred to as a shade.<\/span><span class=\"tx\">When white is added, it\u2019s referred to as a tint.<\/span><\/p>\n<div>\u00a0<\/div>\n<div class=\"tb f167\"><span class=\"tx\">Shades<\/span><\/div>\n<div class=\"tb f159\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9724\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-shade-example.png\" alt=\"\" width=\"1667\" height=\"278\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-shade-example.png 1667w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-shade-example-300x50.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-shade-example-1024x171.png 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-shade-example-768x128.png 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-shade-example-1536x256.png 1536w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/><\/div>\n<div class=\"tb f167\"><span class=\"tx\">Tints<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"tb f159\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9725\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-tints-example.png\" alt=\"\" width=\"1667\" height=\"278\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-tints-example.png 1667w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-tints-example-300x50.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-tints-example-1024x171.png 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-tints-example-768x128.png 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-tints-example-1536x256.png 1536w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/><\/div>\n<div class=\"crocodoc-page-autoscale\">\n<div class=\"crocodoc-2gf6HF crocodoc-page-text\">\n<div class=\"tb f159\"><span class=\"tx\">Saturation refers to the intensity of a color. Saturated colors are closer to the hue, while\u00a0<\/span><span class=\"tx\">desaturated colors have gray added to them. You can think about it in terms of how bright or\u00a0<\/span><span class=\"tx\">dull a color is.<\/span><\/div>\n<div>\u00a0<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9726\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-saturation-example.png\" alt=\"\" width=\"1667\" height=\"278\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-saturation-example.png 1667w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-saturation-example-300x50.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-saturation-example-1024x171.png 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-saturation-example-768x128.png 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/rts-saturation-example-1536x256.png 1536w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/><\/div>\n<div class=\"tb f159\"><span class=\"tx\"><br \/>\nNow that you have that information under your belt let\u2019s expand the color associations.<\/span><\/div>\n<ul>\n<li class=\"tb f159\"><span class=\"tx\">Neutrals (low saturation) \u2013 minimal, serious, classy, simple<\/span><\/li>\n<li class=\"tb f159\"><span class=\"tx\">Jewel tones (high saturation) \u2013 elegant, rich, daring<\/span><\/li>\n<li class=\"tb f159\"><span class=\"tx\">Pastels (tints) \u2013 soft, feminine, childish<\/span><\/li>\n<li class=\"tb f159\">Dark tones (shades) \u2013 moody, serious, sophisticated<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"crocodoc-page crocodoc-text-selected\" data-width=\"1024\" data-height=\"1325.1764705882354\">\n<div class=\"crocodoc-page-inner\">\n<div class=\"crocodoc-page-content\">\n<div class=\"crocodoc-page-autoscale\">\n<div class=\"crocodoc-2gf6HF crocodoc-page-text\">\n<h4><span class=\"tx f157\">Choose Your Color Palette<br \/>\n<\/span><\/h4>\n<p><span class=\"tx\">You now have enough inspiration and understanding of color theory to choose your color\u00a0<\/span><span class=\"tx\">palette. Keep the following guidelines in mind as you do so.<\/span><\/p>\n<ul>\n<li><span class=\"tx\">Consider using some of the colors from the companies that your <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/evaluate-customer-fit\" target=\"_blank\" rel=\"noopener\" title=\"ideal client\" data-wpil-keyword-link=\"linked\">ideal client<\/a> likes.<br \/>\n<\/span><\/li>\n<li><span class=\"tx\">Try to stay away from the colors of your competitors.<\/span><\/li>\n<li><span class=\"tx\">Include different values in your palette. Be sure to include a color that is dark enough\u00a0<\/span><span class=\"tx\">for text.<\/span><\/li>\n<li><span class=\"tx\">Include a neutral color or two. It can be useful to have both a light and dark neutral.<\/span><\/li>\n<li><span class=\"tx\">Follow your gut! This might not be the most practical advice, but I find that most clients\u00a0<\/span><span class=\"tx\">already have an idea of the colors they\u2019d like to use. As long as they will appeal to the\u00a0<\/span><span class=\"tx\">right audience and set you apart from the competition, then go for it!\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"tx\">Once you\u2019ve determined your color palette, make sure to use it on all of your branded material\u00a0<\/span><span class=\"tx\">and don\u2019t use any other colors. This will create consistency in your brand and make it\u00a0<\/span><span class=\"tx\">memorable to potential customers.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For small business owners who can\u2019t afford professional branding, the best thing to do is to\u00a0keep your branding simple. When choosing a color palette you can keep it simple by limiting it\u00a0to no more than four colors. A well-developed color palette might have more than that, but for\u00a0non-designers that can be overwhelming. The more colors [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":9721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[84,107],"class_list":["post-9719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-branding","tag-business-tips"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg",800,800,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002-300x300.jpg",300,300,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002-768x768.jpg",768,768,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg",800,800,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg",800,800,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg",800,800,false]},"post_excerpt_stackable_v2":"<p>For small business owners who can\u2019t afford professional branding, the best thing to do is to\u00a0keep your branding simple. When choosing a color palette you can keep it simple by limiting it\u00a0to no more than four colors. A well-developed color palette might have more than that, but for\u00a0non-designers that can be overwhelming. The more colors you introduce, the more potential\u00a0there is for them to clash, and the harder it is to implement them consistently.\u00a0As a small business owner, you already have enough to stress about and your color palette\u00a0shouldn\u2019t be one of them. This article will walk you through the&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Megan Hampson","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/meganhampson"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choose the Perfect Color Scheme to Represent Your Brand | HoneyBook<\/title>\n<meta name=\"description\" content=\"Understand the crucial role that color plays in promoting your brand&#039;s image. Choosing the right color scheme can help you communicate with your clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/choose-a-brand-color-palette\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choose the Perfect Color Scheme to Represent Your Brand | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Understand the crucial role that color plays in promoting your brand&#039;s image. Choosing the right color scheme can help you communicate with your clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/choose-a-brand-color-palette\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-19T11:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-20T19:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Hampson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Hampson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/choose-a-brand-color-palette\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/choose-a-brand-color-palette\",\"name\":\"Choose the Perfect Color Scheme to Represent Your Brand | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/choose-a-brand-color-palette#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/choose-a-brand-color-palette#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2017\/07\/2017-07-15_0002.jpg\",\"datePublished\":\"2017-07-19T11:00:18+00:00\",\"dateModified\":\"2022-07-20T19:30:35+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/00ec877d3ecf64019d25353d2a21f551\"},\"description\":\"Understand the crucial role that color plays in promoting your brand's image. 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