{"id":97571,"date":"2024-12-10T07:55:22","date_gmt":"2024-12-10T15:55:22","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=97571"},"modified":"2024-12-10T11:11:12","modified_gmt":"2024-12-10T19:11:12","slug":"the-evolution-of-honeybook","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook","title":{"rendered":"A letter from our CEO: The evolution of HoneyBook"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Updating pricing enables us to deliver more robust tools for the independent economy<\/em><\/p>\n\n\n\n<p>At HoneyBook, we&#8217;ve spent the last 12 years deeply immersed in the world of independent businesses. What has guided us from the very beginning is the belief that your success is our success. From humble beginnings as an <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/invoicing\" target=\"_blank\" rel=\"noopener\" title=\"invoicing\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"4609\">invoicing<\/a> tool, we\u2019ve grown alongside our community, continuously evolving to meet your needs.<\/p>\n\n\n\n<p>As entrepreneurs ourselves, we know firsthand the challenges of running a business. What was once accessible only to big players\u2014seamless online processes, integrated document management, and professional client experiences\u2014was out of reach for independent business owners. As consumers, we also saw the flip of the coin\u2014the struggle of manual check writing, printing and signing documents, and endless email chains, and we knew there had to be a better way.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Evolution of HoneyBook\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/O4M4yGmx39k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Through it all, our purpose has remained beautifully simple: to enable anyone to craft a life on their own terms, and focus on what really matters: doing the work they love. Staying true to this purpose means keeping pace with the evolving needs of independent businesses, which is why we\u2019re making a strategic investment in our platform.<\/p>\n\n\n\n<p><strong>Now, for the first time ever, we&#8217;re increasing our pricing.<\/strong> This change reflects our commitment to delivering the highest quality platform possible and to ensure you never outgrow us. We\u2019re investing in innovation and building robust, cutting-edge tools designed to help your business thrive\u2014without cutting corners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_2000x1350-1-1024x691.png\" alt=\"\" class=\"wp-image-97654\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_2000x1350-1-1024x691.png 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_2000x1350-1-300x203.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_2000x1350-1-768x518.png 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_2000x1350-1-1536x1037.png 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_2000x1350-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Members will receive more details about specific pricing via email and in our help center.<\/em><\/figcaption><\/figure>\n\n\n\n<p>We know a pricing increase is a significant change, but it powers our next chapter of growth and reflects the incredible journey we\u2019ve shared. In 2024 alone, we delivered <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/2024-year-in-review\" target=\"_blank\" rel=\"noreferrer noopener\">80+ new features and enhancements<\/a>, and we\u2019ll continue innovating to create tools that boost operational confidence for independent business owners. Our promise is to grow with you, keeping advanced technologies accessible as you build your thriving business.<\/p>\n\n\n\n<p>Guided by your feedback, we&#8217;ve identified and are investing in four areas critical for independent businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Business efficiency: Transforming how you work<\/h2>\n\n\n\n<p>Independent businesses need tools that work as hard as they do. We&#8217;re investing in next-generation automation and AI that saves time and reduces manual tasks. Those using our AI features have booked clients 60% faster.<\/p>\n\n\n\n<p>Upcoming enhancements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhanced workflow Automations<\/strong> with smarter conditional logic, more flexibility and connectivity to tools and apps outside of HoneyBook.&nbsp;<\/li>\n\n\n\n<li><strong>An ecosystem of integrations<\/strong>, designed to make HoneyBook work seamlessly with the tools you rely on daily, including QuickBooks and Calendly and with exciting additions like Canva, Notion, and Google Drive coming in 2025.<\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/lp\/ai-start\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HoneyBook AI<\/strong><\/a>, your behind-the-scenes, no-prompt-necessary assistant that anticipates needs and allows you to focus more on your client relationships and the work you love doing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Client experience: Creating seamless connections<\/h2>\n\n\n\n<p>In today&#8217;s always-on world, we&#8217;re developing solutions that help you show up professionally while maintaining your unique style:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamlined organization of conversations and leads <\/strong>through inbox and calendar integrations<\/li>\n\n\n\n<li><strong>Enhanced project pipeline<\/strong> that better fits your unique process<\/li>\n\n\n\n<li><strong>More flexible communication tools<\/strong> with granular control over emails and file sharing<\/li>\n\n\n\n<li><strong>Smart lead nurturing and enrichment and priority notifications<\/strong> to help you focus your time effectively<\/li>\n\n\n\n<li><strong>Simplified client interactions<\/strong> for payments, scheduling, and communication<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Revenue growth: Powering financial success<\/h2>\n\n\n\n<p>We&#8217;re expanding our financial infrastructure to give you more ways to manage, track, and grow your revenue. In just the past few years, HoneyBook Capital has provided our members access to more than half a billion dollars\u2014empowering countless businesses to invest in the equipment, team, and resources they need to grow. Building on this success, we\u2019re continuing to innovate and enhance our financial tools to support your business at every stage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Additional client-friendly payment methods<\/strong> beyond Apple Pay and Google Pay<\/li>\n\n\n\n<li><strong>Improved payment tracking<\/strong> and faster deposit times, so you always know <em>exactly <\/em>where your money stands.<\/li>\n\n\n\n<li><strong>New tax hub<\/strong> with simplified 1099 management for US-based members<\/li>\n\n\n\n<li><strong>Instant access to funds, enhanced financial visibility, automated <\/strong>expense tracking, categorization, and savings through HoneyBook Finance<\/li>\n\n\n\n<li><strong>Expanded access to growth capital<\/strong> through HoneyBook Capital, so you can invest in your business\u2019s next chapter<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. A platform that works as hard as you do<\/h2>\n\n\n\n<p>No matter how powerful the technology becomes, HoneyBook needs to feel intuitive and natural in your day-to-day work. In 2025, we&#8217;re doubling down on perfecting the fundamentals alongside our innovations.<\/p>\n\n\n\n<p>We&#8217;re enhancing the core experience with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamlined navigation<\/strong> and task management so you can quickly move between projects and get more done<\/li>\n\n\n\n<li><strong>Powerful global search<\/strong> that helps you instantly find any file, message, or project detail<\/li>\n\n\n\n<li><strong>Personalized platform customization,<\/strong> letting you tailor your dashboard to match your workflow<\/li>\n\n\n\n<li><strong>Enhanced mobile capabilities<\/strong> that keep your business running smoothly wherever you are<\/li>\n\n\n\n<li><strong>Access to industry-leading business education<\/strong> through <a href=\"https:\/\/academy.honeybook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HoneyBook Academy<\/a>, helping you scale with confidence<\/li>\n\n\n\n<li><strong>A vibrant <a href=\"http:\/\/community.honeybook.com\" target=\"_blank\" rel=\"noreferrer noopener\">community platform<\/a><\/strong> where you can connect with peers, share insights, and grow together<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Powering your success, with HoneyBook<\/strong><\/h2>\n\n\n\n<p>Your feedback and experiences shape everything we build. As the independent economy continues to grow, we&#8217;re committed to growing alongside you\u2014learning from your challenges, celebrating your successes, and creating solutions that help you thrive.<\/p>\n\n\n\n<p>Every feature we launch is driven by our belief in the power of independent businesses to transform how we work and live. We&#8217;re honored to be part of your entrepreneurial journey.<\/p>\n\n\n\n<p>&#8211; <em>Oz Alon<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updating pricing enables us to deliver more robust tools for the independent economy At HoneyBook, we&#8217;ve spent the last 12 years deeply immersed in the world of independent businesses. What has guided us from the very beginning is the belief that your success is our success. From humble beginnings as an invoicing tool, we\u2019ve grown [&hellip;]<\/p>\n","protected":false},"author":449,"featured_media":97572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[460],"tags":[74,264],"class_list":["post-97571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hidden","tag-honeybook","tag-pricing"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1-150x150.png",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1-300x232.png",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1-768x594.png",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1-1024x793.png",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1-1536x1189.png",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Updating pricing enables us to deliver more robust tools for the independent economy At HoneyBook, we&#8217;ve spent the last 12 years deeply immersed in the world of independent businesses. What has guided us from the very beginning is the belief that your success is our success. From humble beginnings as an invoicing tool, we\u2019ve grown alongside our community, continuously evolving to meet your needs. As entrepreneurs ourselves, we know firsthand the challenges of running a business. What was once accessible only to big players\u2014seamless online processes, integrated document management, and professional client experiences\u2014was out of reach for independent business owners.&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/hidden\" rel=\"category tag\">Hidden<\/a>","author_info_v2":{"name":"Oz Alon","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ozalon"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A letter from our CEO: The evolution of HoneyBook<\/title>\n<meta name=\"description\" content=\"Hear from HoneyBook CEO Oz Alon about new pricing updates and how these changes help us invest in our members&#039; needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A letter from our CEO: The evolution of HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Hear from HoneyBook CEO Oz Alon about new pricing updates and how these changes help us invest in our members&#039; needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T15:55:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T19:11:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oz Alon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oz Alon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook\",\"name\":\"A letter from our CEO: The evolution of HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png\",\"datePublished\":\"2024-12-10T15:55:22+00:00\",\"dateModified\":\"2024-12-10T19:11:12+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/a965234e2a363a98a38e73d14c775990\"},\"description\":\"Hear from HoneyBook CEO Oz Alon about new pricing updates and how these changes help us invest in our members' needs.\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#primaryimage\",\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png\",\"contentUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png\",\"width\":2000,\"height\":1548},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbb.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hidden\",\"item\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/hidden\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A letter from our CEO: The evolution of HoneyBook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/a965234e2a363a98a38e73d14c775990\",\"name\":\"Oz Alon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d77b5e339dbed6f81884a89a08407ba920a952e37921ae643aebadfffe6b62fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d77b5e339dbed6f81884a89a08407ba920a952e37921ae643aebadfffe6b62fb?s=96&d=mm&r=g\",\"caption\":\"Oz Alon\"},\"description\":\"Oz Alon is the co-founder and CEO of HoneyBook, the leading client relationships management platform that helps independent business owners craft a life on their own terms.\",\"sameAs\":[\"https:\/\/hbbadmin.dev.reliablepenguin.com\"],\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ozalon\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A letter from our CEO: The evolution of HoneyBook","description":"Hear from HoneyBook CEO Oz Alon about new pricing updates and how these changes help us invest in our members' needs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook","og_locale":"en_US","og_type":"article","og_title":"A letter from our CEO: The evolution of HoneyBook","og_description":"Hear from HoneyBook CEO Oz Alon about new pricing updates and how these changes help us invest in our members' needs.","og_url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_published_time":"2024-12-10T15:55:22+00:00","article_modified_time":"2024-12-10T19:11:12+00:00","og_image":[{"width":2000,"height":1548,"url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png","type":"image\/png"}],"author":"Oz Alon","twitter_card":"summary_large_image","twitter_creator":"@honeybook","twitter_site":"@honeybook","twitter_misc":{"Written by":"Oz Alon","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook","name":"A letter from our CEO: The evolution of HoneyBook","isPartOf":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#primaryimage"},"thumbnailUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png","datePublished":"2024-12-10T15:55:22+00:00","dateModified":"2024-12-10T19:11:12+00:00","author":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/a965234e2a363a98a38e73d14c775990"},"description":"Hear from HoneyBook CEO Oz Alon about new pricing updates and how these changes help us invest in our members' needs.","breadcrumb":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#primaryimage","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png","contentUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/12\/PP_Blog_Header_2000x1548-1.png","width":2000,"height":1548},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-evolution-of-honeybook#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbb.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hidden","item":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/hidden"},{"@type":"ListItem","position":3,"name":"A letter from our CEO: The evolution of HoneyBook"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/a965234e2a363a98a38e73d14c775990","name":"Oz Alon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d77b5e339dbed6f81884a89a08407ba920a952e37921ae643aebadfffe6b62fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d77b5e339dbed6f81884a89a08407ba920a952e37921ae643aebadfffe6b62fb?s=96&d=mm&r=g","caption":"Oz Alon"},"description":"Oz Alon is the co-founder and CEO of HoneyBook, the leading client relationships management platform that helps independent business owners craft a life on their own terms.","sameAs":["https:\/\/hbbadmin.dev.reliablepenguin.com"],"url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ozalon"}]}},"_links":{"self":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/97571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/449"}],"replies":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=97571"}],"version-history":[{"count":0,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/97571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/97572"}],"wp:attachment":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=97571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=97571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=97571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}